Presentation to Rolla Area Chamber of Commerce Regional Business Conference, Oct. 20, 2010

1. Getting down to businesswith social media Rolla Area Chamber of Commerce | Fall Regional Business Conference October 20, 2010 Presented by: Andrew Careaga Missouri University of Science and Technology

2. www.slideshare.net/andrewcareaga

3. What’s your digital IQ?

4. Social media is… ● Wikipedia: ‘a shift in how people discover, read and share news, information and content’ ● user-generated ● ‘architecture of participation’

5. Social media is not… ● another marketing channel ● a substitute ● merely an option ● a complete waste of time

6. Social media is… social!

8. 2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)

10. Opens opportunities to build new partnerships

11. Generates good sales leads

12. 73 percent reported a significant rise in search engine rankings

13. 48 percent said social media reduced their overall marketing expenses2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)

15. Marketing isn’t going to go away. Nor should it. But it needs to evolve rapidly and thoroughly, for markets have become networked and now know more than business, learn faster than business, are more honest than business, and are a hell of a lot more fun than business. The Cluetrain Manifesto

16. Blendtec’s “Will It Blend?” videos on Youtube: www.youtube.com/user/Blendtec

17. Amazon’s mp3 music stream on Twitter: www.twitter.com/amazonmp3

18. vitaminwater on Facebook: www.facebook.com/vitaminwater

19. Old Spice Man on YouTube: www.youtube.com/user/OldSpice

21. Jack Dorsey: St. Louis native, Missouri S&T alum, Twitter co-founder

22. Jack Dorsey has more followers on Twitter (1,586,915) than The New York Times has subscribers (951,063)@jack followers on Twitter as of July 2, 2010; New York Times subscribers as of March 31, 2010

23. Diving in … ‘Like skydiving, a lot of learning comes from doing.’ Brad J. Ward, co-founder, BlueFuego.com, “Skydiving Into the Social Web,” Squaredpeg.com, Jan. 6, 2010

24. But before you dive in… Are you ready? Research Planning Resources Cartoon courtesy of @debrasanborn

25. Research Who are your customers? What are they doing online? Where are they going online?

26. Research: Socialgraphics Where are your customers online? What are their social behaviors online? What social information or people do they rely on? What is their social influence? How do your customers use social media in the context of your business? Adapted from Charlene Li and Jeremiah Owyang, Social Strategy: Getting Your Company Ready,” April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)

27. 5 keys to social media success Listen Add value Respond Do good things Keep it real Adapted from Aliza Sherman, “Revisiting 10 Golden Rules of Social Media,” Web Worker Daily, Jan. 5, 2010, http://webworkerdaily.com/2010/01/05/revisiting-10-golden-rules-of-social-media/

29. Twitter search

30. Active monitoring

32. Listen + respond + add value + do good

33. Twitter saves the day!

38. The social media audit What is your business currently doing in social media? Who are your internal experts? (Identify and involve them.)

40. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed the beast

43. Spacebook: Sandra Magnus’ blog from the International Space Station http://spacebook.mst.edu

44. Integration: what’s already working? Missouri S&T magazine 84% read every issue 50% “very satisfied” 35% “satisfied” Strong campus traditions Consistent, frequent communication Relationships

45. The best ever blog: http://bestever.mst.edu St. Pat’s Flickr site: http://www.flickr.com/stpatsbestever

47. 140 years of campus history in under 4 minutes (www.youtube.com/MissouriSandT)

50. Measures (metrics)

51. Management

52. Resources

53. Content (type and source)

57. Management and resources Who is the social media “owner” in your business? How do you allocate time and staffing?

59. User-generated?

60. Tone?

61. Frequency?

62. Interactive!

64. Personal?

67. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed the beast

68. Missouri S&T’s limited presence Facebook – www.facebook.com/MissouriSandT Joe Miner on Facebook – www.facebook.com/JoeMiner Twitter – www.twitter.com/MissouriSandT YouTube – www.youtube.com/MissouriSandT Flickr – www.flickr.com/MissouriSandT St. Pat’s on Flickr – www.flickr.com/stpatsbestever Delicious – www.delicious.com/MissouriSandT No MySpace. No LinkedIn.

70. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/

71. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/

72. Source: Charlene Li and Jeremiah Owyang, “Social Strategy: Getting Your Company Ready,” April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)

73. 4. FEED ME, SEYMOUR!

75. Street team of fans to spread the word in their own networks

76. Promote through your newsletter, on your website, in your blog, etc.

77. Promote in all printed materials (brochures, business cards, etc.)

79. What’s next? Social media goes mobile + local Nearby tweets

80. Location as platform “In a perfect world, these location-based social networks would act like browsers, able to see and post interoperable location-based data from and to any platform.” Marshall Kirkpatrick, “Foursquare Launches Location Layers – This Is Big,” ReadWriteWeb.com, July 6, 2010

82. Special offers to social media users

83. Create “tips” to highlight history, unique features

85. In conclusion…

86. Don’t be afraid to fail

87. Its easy to get stuck in the past when you are trying to make a good thing last -Neil Young 12/21/2012 Courtesy of Mark Greenfield (@markgr)

88. Thank you! Andrew Careaga Director of Communications Missouri University of Science and Technology acareaga@mst.edu Twitter: @andrewcareaga or www.twitter.com/andrewcareaga Higher Ed Marketing blog: http://highered.prblogs.org