1. Business Trends of Connected Games
Andrew Walker
VP Business Development
Suddenly Social, Inc

2. Defining Connected Games
 We’ve transitioned from a development model that
builds games using middleware into using services
 Being “online” is a given
 Services include:
 User auth
 Social messaging
 Advertising
 Analytics
 Game Servers

3. Connectedness is…
1. Simultaneous play: competitive and cooperative
2. Social messaging: Achievements, Chat, Game Events
3. Cross platform and cross game
Connectedness  Engagement  Revenue++
Massive scale connectedness is the next great frontier for
game developers

4. Connected Game Model
Clients Code Connected Game Server Social nets
(FB…)
User
account DB
Android
Web
Analytics
iOS
PC
Game Social
messaging
Server Data Existing
games
network
Network

5. Importance
 The incredible growth of players on social, MMO and
mobile over the next five years
 Positioning your business to take advantage
 Avoiding the pitfalls of building Connected Games
 Figuring out which services are right for you

6. Social/MMO + Mobile =
Over 1bn Connected Users!
1800
1600 Combined market
revenue of $100bn by
1400 CY16!!!
1200
1000
1000s
Social/MMO
800 Mobile
600
400
200
0
2010 2011 2012 2013 2014 2015 2016
Sources: IE Market Research, Gamesbrief.com Social Gaming Summit 2011, Digi-Capital

7. Beyond Games…Online Gambling
 Whether it will become widely legalized in the US is
open to debate
 Major players are making their moves
 The requirement for secure gameplay necessitates the
connected model
 In terms of revenue potential and users the effect is
enormous
 (with or without the US)

8. Social + Mobile + Gambling =
2bn Connected Users!
3000
Combined market
2500 revenue of $100bn by
CY16!!!
2000
1000s
Social/MMO
1500
Mobile
Gambling
1000
500
0
2010 2011 2012 2013 2014 2015 2016
Sources: IE Market Research, Gamesbrief.com Social Gaming Summit 2011, Digi-Capital

9. Even more reasons…Asia
 The emergence of the smartphone market in China
 Amazing numbers for Android and iPhone activations
 Almost all smartphones are jailbroken immediately after
activation to allow pirated content
 The only way to potentially make any revenue is to give
the client away and use connected services
 Almost a re-run of the Asian MMO market

10. Connected Game Model
Clients Code Connected Game Server Social nets
(FB…)
User
account DB
Android
Web
Analytics
iOS
PC
Game Social
messaging
Server Data Existing
games
network
Network

11. Some final points….
 Identity models are fragmented
 Supporting certain user identity schemes becomes a
business decision – App discovery? Advertising?
 Building out and operating secure game servers is
expensive
 Services are becoming available allowing devs to avoid
the complexity of social networks

12. QUESTIONS?
andrew@suddenlysocial.net, 818-292-3294

13. THANK YOU!

14. Beyond Gaming - Gambling
 Online Gambling has enormous market potential
 Forecast growth from $30bn CY11 to $50bn CY16*
 The Suddenly Social Application Platform solves all of the
major problems in deploying connected gambling games
 Result: Suddenly Social will ship a mobile gambling engine in
Q2 2011
 V1.0: Poker, Slots, Craps, Liar’s Dice
 Liar’s Dice chosen as proof of concept:
 Working version prototyped in one week
 Shipping to Apple App Store in February 2011
 Mobile Casino Game engine will fully leverage the power of
connectedness to increase monetization
*Source: Global Betting and Gaming Consultants