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“Gain New Clients
The Hidden Mobile Website Sales
Opportunity Revealed”
Andrew R Edwards | 24-07-2014 | Brisbane
©2014 ANDREW R EDWARDS | WWW.ANDREWREDWARDS.COM

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How Powerful Is Mobile? Google Answers

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Survey – How Many Have Searched On
A Smartphone On Google?

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Search On Your Phones Now - “Sell my home”

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Search on Your Phones Now - “Sell my home”
sellmyhouseonline.com.au

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Now Search On Your Own Website

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Please ask questions –
What would you like to know?

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9 Years Full Time Internet Marketing Lead
Generation

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Powerful Free Gift End Of The Seminar ($597 value)

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5 Essential Steps
1
Why is a mobile optimised
website essential for leads?
2
How to track your success &
ROI

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3
The 4 essential benefits
your mobile app should
include
4 5
Importance of
mobile advertising
Mobile website best
practices
5 Essential Steps

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Step 1

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Why Use Mobile Websites To Boost Your Leads?

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Australia Leads The World
29Mmobiles
9M smart
phone users
Your prospects
How do they see your
website on a mobile?

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Source : Chamber of Commerce Queensland business survey for 2014

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Smartphone’s in everyday activities
Smartphone’s are the most common starting place for online
activities

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Most searches online now start on a smartphone

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Digital Media Overtaking TV – Mobile Trend –
US & Australia

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Source:
Thinkwithgoogle

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Most Important Mobile Website & Apps Features

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Are you using Email Marketing for your websites
promotion?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
42% recipients
will delete the emails
which are not
displayed correctly
on their mobile
devices

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Ultimate mobile email usage statistic
Mobile email will account for 15 to
70% of email opens, depending on your
target audience, product and email type.
eMailmonday (2014)
“

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Ultimate mobile email usage statistic
68% of Gmail and Yahoo! User`s
opens occur on a smartphone or
tablet
Litmus (Dec 2013)
“

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What Does This Mean
For Your
Sales & Leads?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
Mobile Optimized Email Newsletters?
Only 25% email
marketers are
optimizing their
newsletters for
mobile viewing

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Survey - Are You Optimized For Email?

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Two Key Trends In The Australian Market
Lack of understanding around mobile integration with other
communication channels
Lack of urgency around the move to mobile compatible platforms
Continue to lose more leads & sales from mobile visitors

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Insufficient Knowledge Of Online Marketing
Techniques
Roadblock in the path of many
businesses successes

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The Smartphone Revolution Is
Happening Now
Is your website ready to take
advantage of the opportunity?

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Step 2

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Free ROI Measurement Tool

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How can your business benefit from
Google Analytics?

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What is ROI?

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Page Efficiency Analysis Report
How well is it doing its job?
Page
Title

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Conversion Analytics

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Mobile Overview Report
Audience > Mobile > Overview

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The Mobile Revolution Is Here Now

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Google Survey Statistics
Once a business website
is optimized for mobile
use;
64% increase in visits &
50% increase in
conversion rate

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How can this help you in your business?
10% increase in conversions =
Increase in sales & profits

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How Do You Feel At Missing These
Opportunities?

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Who would
like to
increase their
sales &
profits?

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Conclusion
Need to be clear on mobile & desktop
objectives
Knowing user behavior = Increased sales
& leads

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Questions?

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Step 3

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Mobile Apps Lead
Generation

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48 Billion
apps downloaded from
Google Play

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Google Play Video

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You need to understand what
& who, is your target market?

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Mobile Website OR

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Mobile Apps Lead Generation – Business
Outcome
Social Media summary + sharing
Pre sell your product & service
Need to market them

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McDonalds Case Study

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4 Different Types Of
Successful Mobile Apps

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Repetitive Users
Checking for the same piece of
information, over and over again
E.g News updates

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Bored Now Users
People waiting in trains, cafes or
airports
E.g. Games, educational

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Tesco QR Codes Sales Idea

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Urgent Need Users
Need to find something fast
like directions

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Business Users
Save them time or
money
Make a business
‘how to’ app

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v s
Mobile App tools for Banking

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New Comm Bank App
DOWNLOAD
commbank.com/smallbusinessapp

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Questions?

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Step 4

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Please ask questions or ………… 

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A Missed Opportunity?

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Mobile Website Case Study Video – E Bookers

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Source:
Thinkwithgoogle
Source:
Thinkwithgoogle

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2014 2015 2016 2017 2018
Spending On Mobile Paid Ads
$9B
$28B
$13B
$19B
$23B

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2014
Spending On Mobile Paid Ads Vs. Other Media
2015 2016 2017 2018
39.50% 51.90% 65.70% 75.90% 85.90%

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Desktop Ads v/s Mobile Ads –
Target Landing Pages To Create Leads

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Local Ads On The
Google Maps Mobile
App
Attract new customers
looking for local
businesses
Google map
Your ad

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59% Australian Smartphone Users View 1st Page Ads On
Google
You need SEO for mobile websites as well

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Ads Noticed By Age Group - Banking Sector

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Local Offline Store Traffic Can Be Increased
Google maps extensions
Call extensions
Comcast (USA phones) + 270% higher click
through on locals ads

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Case Study - Ticketsnetwork.com
Desktop Website Dedicated Mobile Website
Ticket sales
grew by
184% in just
4 months

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Conclusion
Take advantage of many types
of mobile only adverts to boost
your leads

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Questions?

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10 Minute Audience Exercise – What would you want to
include on a mobile website?

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Step 5

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Your Desktop On A Smart Phone – A Good
Experience?
Entrance
(Call to actions & other
important information)
A mobile visitor will see
only this section of your
store

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Like this?
OR this?

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4 out of 5 Websites Not Optimised For Mobile

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If Your Competitor Has A Mobile Website …
Imagine the consequences of not having
a dedicated mobile website?
Lost sales from visitors and all the repeat
purchases

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Multiple Industries Using Mobile Websites
GreenShareCar Pizza HutGIO Caravan Clothing

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Your Desktop Website On A Mobile?
A good or bad user experience?
10 best practices + marketing strategy
Web developer discussed
mobile in depth?
Specialist?

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A Nasty Experience. Easy?
Thought it would be quick
Included responsive design
Used template first -
Formatting challenges, browsers

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OR
Responsive
Dedicated?

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Dedicated Mobile SiteResponsive Web Design
vs

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Responsive Web Design v/s Dedicated Mobile Site
Usability issues
Slower performance
Lower conversions
Responsive Web Design Key Issues:

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Responsive Web Design v/s Dedicated Mobile Site
Speed – Quicker
Increased leads & sales
Targeted content
Dedicated Mobile Site Key Benefits:

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Mobile Site Best
Practices

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Keep it quick
Design for visibility
Simplify navigation
10 Mobile Site Best Practices

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Make it accessible
Be thumb friendly
Make it easy to convert
10 Mobile Site Best Practices

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Make it local
Use mobile site redirects
Make it seamless
10 Mobile Site Best Practices

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Listen, learn and iterate
10 Mobile Site Best Practices

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SPEED MATTERS

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How fast does your
desktop website load?

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What is the
ideal load time
of a mobile website?

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One Second
* Google
7 seconds* average for a typical
mobile website

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1 second additional delay in page
load will cost you
7% of sales are lost
9.4% decrease in page views
8.3% increase in bounce rate

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Slow loading Slow internet speed=

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=Slow loading Poor website design

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Very slow loading site
Frustrated visitors
Lost leads & sales daily

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Designing for mobile is not same as
designing for desktop

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NEXT STEPS

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Test for loading
time speed
Above the fold
content visible in 1
second or less

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Experience in optimising
issues like this is where
sales increases can
be extraordinary

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Your Amazing Sales Opportunity

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Get in contact with our office today
to apply for a
FREE REVIEW
of your loading times & website

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Mobile Free Videos
Subscribe to our channel for
more valuable info
youtube.com/Askandyadvicenow

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Summary Review
Mobile consumers in Australia lead the
world – Variety industries
Many desktop websites on a mobile =
Bad user experience
Your local customers are searching on
Google on their mobile

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Summary Review
Opportunity to increase sales from
existing web visitors
Don’t assume your developer has the
'answers’
Low Investment

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What Matters?
Vision of opportunity to grow your business
Decision making attitude

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How many people have searched on a mobile
website?
Questions To Guests

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Survey – Dedicated Mobile Website
(Not responsive)?

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Conclusion
Do not lose out on the growing
market & opportunity of mobile
marketing
Make sure that you work with
experienced providers

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Order Your Lead Generation Mobile Website
andrewredwards.com/MobileWebsiteOffers

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Services To Generate More Sales & Leads

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Contact Andrew & The Team
www.andrewredwards.com
info@andrewredwards.com
T: 07 3103 3265 & M: 0401 445 019

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Special Offer Only This Evening

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5 Free Digital Marketing Reviews – Grow Your Leads
(Value $597)
• What do Google think of your website?
• How does Social Media work with your Blog?
• How effective is your email marketing?

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Please Fill In The Feedback Form

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Questions?

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Thank You!