1.
Celebrity Youth Ambassador
Engagement

2.
generationOn Celebrity Youth Engagement
generationOn
Ambassadors
Personal Service
Platforms
Talent
Showcase
Focus
• Leverage celebrity status
+ network to call kids,
teens, families into
volunteer action
• Recognize kids, teens,
and families making their
mark to inspire others to
volunteer
• Complete youth
leadership training to
explore personal
passions, develop project
planning skills, evolve
leadership skills
• Advocate on specific
social issues with
authentic voice and
action that exemplifies
“making your mark”
• Utilize talent in raising
generationOn brand
awareness
• Use talent in storytelling
platforms on specific
social issues
• Serve as correspondents
at youth events
• generationOn spotlights
celebrity youth work
Examples
• Campaign videos
• Social media channels
(Facebook, Instagram,
Twitter)
• Hasbro Community
Action Heroes
• Club spotlights
• Daily Points of Light
award recognition for
kids, teens, families
• Talent agency, studio, etc.
networking and
partnerships
• Max Page calling kids,
teens, and families into
volunteer action
benefiting kids in hospital
• Jordan Fisher calling
teens into advocacy
action for human
trafficking
• Be a Joy Maker school
assemblies for schools
advancing the highest
number of acts of joy
• Family Volunteer Day
signature event kick offs /
celebrations
• Public service
announcements on
campaign issue areas
• Max reports from red
carpet at Guardians for
Good event in LA

3.
FY15 Planning Calendar – In Development
Celebrity Youth Engagement Opportunities
August • Celebrity youth ambassador kick‐off (LA)
• Celebrity youth ambassador registration (kick off)
September • Clubs – Back to School recognition
October • Hunger campaign (Oct‐Nov)
• Family Volunteer Day campaign launch
• Be a Joy Maker campaign launch
• Club recognition
November • Hunger campaign (Oct‐Nov)
• Family Volunteer Day (November 22)
• Be a Joy Maker campaign (November 24 – December 10)
• Club recognition
December • Be a Joy Maker campaign (November 24 – December 10)
• Club recognition
January • Hunger campaign (Jan‐Apr)
• Club recognition
February • Hunger campaign (Jan‐Apr)
• Club recognition
March • Hunger campaign (Jan‐Apr)
• generationOn Benefit (LA)
• Club recognition
April • Hunger campaign (Jan‐Apr)
• Global Youth Service Day (April 17‐19)
• National Volunteer Recognition Week (April 12‐18)
• Club recognition
May‐July • NYC event (May)
• Club recognition