This document discusses various social media platforms and how they can be used. It provides information on popular social networks like Facebook and LinkedIn, how blogging and microblogging services like Twitter work, and emphasizes that social media allows for connectivity and relationship building. The key message is that social media transforms people from passive content consumers to active content producers and can benefit businesses through user-generated content and engagement.

1. ADV 492
Social Media
New Media Drivers License
Andrew Banks

2. Intro
• Social Media supports the human need
for social interaction with technology.
• Social Media transforms people from
content users to content producers
• Businesses refer to social media as user-
generated content (UGC).

3. Social Network Service
• A social network service focuses on building online
communities of people who share interests and/or
activities, or who are interested in exploring the
interests and activities of others.
• Most social network services are web based and
provide a variety of ways for users to interact, such as
e-mail and instant messaging services.
• Most popular services in North America include:
Facebook, MySpace, Twitter, LinkedIn.

4. Facebook
• Facebook allows millions of people to
stay connected around the world.

5. Facebook
Facebook Pro’s: Facebook Con’s:
• connectivity •privacy issues
•identity theft
• business networking
• self promotion
• communication

6. LinkedIn
• LinkedIn a.k.a. Facebook for the
professional...
• The purpose of the site is to allow registered
users to maintain a list of contact details of
people they know and trust in business.

7. LinkedIn
Being a member of LinkedIn will benefit
you in the following ways:
• enhance your search engine results
• find high-quality job applicants
• boost business and opportunities
• gain publicity
• stay up-to-date

8. Blogging
• weblog=Blog
• Many blogs provide commentary or news on a
particular subject; others function as more
personal online diaries.
• A typical blog combines text, images, and
links to other blogs, Web pages, and other
media related to its topic.

9. Blogging

10. Blogging
• Blogging for business has proven to be very
beneficial.
• Blogging allows consumers to feel more
connected with business and not just another
number in a database.

11. Blogging/Twitter
• Twitter is a free social networking and micro-blogging
service that enables its users to send and read messages
known as tweets.
• the SMS of the Internet
• Pro’s: easy to use, plethora of 3rd party applications
• Con’s: only 140 characters per post, unwanted
solicitation, personal invasion

12. Twitter
• Sometimes Twitter can have its cons...

13. Social Media
• In today’s Internet driven world, it is all about
CONNECTIONS.
• Whether you use Facebook, MySpace,
LinkedIn, or Twitter, these mediums can help
promote yourself and business while being
entertainment at the same time.

14. Social Media
• “Social media is not a media. [The key is to
listen, engage, and build relationships.] –
David Alston

15. New Media Drivers
License
Thank You.