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ADVANCED
LOCAL SEO
For
AUTO DEALERS
Andrew Shotland
President
www.localseoguide.com
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
2
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Fun With Title Tags
3
Tracks Clicks, Avera...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Five Elements That Drive Clicks
Low Price ...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Low Price Titles
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Volume Titles
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Freshness Titles
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Speed Titles
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Brand Titles
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Examples
• Low price: “Audis for Sale Star...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
How Do You Rank Outside of Your
Physical L...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Service Area Pages!
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Make Sure Service Area Pages Have
Unique C...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Add Some Citations &…
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Duplicate
Citations=REDRUM
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Citation Troubleshooting
No Listing!
Here’...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Get to Know Google MapMaker
http://mapmake...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Google My Business
Support
• https://suppo...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Track Clicks From Google
My Business Pages...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Track Clicks From Google
My Business Pages
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Use Vanity URLs To Track
Specific Landing ...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Check Google Analytics in a
Few Days
Acqui...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
How To Make Acquiring a
Location More Expe...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
How To Acquire a New Location &
Not Screw ...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Tracking Phone #s
• Make sure your trackin...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Target Service & Financing
Queries
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Don’t
Let
These
Loan
Sharks
Have All
The
L...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
How To Target Service &
Financing Local Qu...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Google 360 Photos
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Google 360 Photos
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Think Apple Maps Suck?
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
You Know What Doesn’t
Suck?
700 Million
iP...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
The Default Map for Almost
Every iOS Locat...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Apple Maps Biz Profile
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
No Photos?
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
A picture is worth…
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Claim/Fix Your Business
https://mapsconnec...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Update Your Profile
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Apple Maps Connect Tips
• Forwarded phone ...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Apple Maps Data Suppliers
Business Listing...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Listing Royally Screwed?
http://www.tomtom...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
AppleMapsMarketing.com
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
A Little Late Night Reading…
http://search...
Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
Thank You!
www.localseoguide.com
www.apple...
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Andrew shotland advanced local seo digital dealer 2015 presentation

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My presentation on Advanced Local SEO for the 2015 Digital Dealer conference

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Andrew shotland advanced local seo digital dealer 2015 presentation

  1. 1. ADVANCED LOCAL SEO For AUTO DEALERS Andrew Shotland President www.localseoguide.com
  2. 2. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com 2
  3. 3. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Fun With Title Tags 3 Tracks Clicks, Average Position, CTR, Impressions
  4. 4. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Five Elements That Drive Clicks Low Price Brand Freshness SpeedVolume
  5. 5. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Low Price Titles
  6. 6. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Volume Titles
  7. 7. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Freshness Titles
  8. 8. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Speed Titles
  9. 9. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Brand Titles
  10. 10. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Examples • Low price: “Audis for Sale Starting at $21,000 in Pleasanton, CA” • Volume: “Over 50 Audis for Sale in Pleasanton, CA” • Freshness: “Used 2015 Audis for Sale in Pleasanton, CA” • Speed: “Audis for Sale; One Hour Financing” • Brand: “Palace Auto Center | Audis for Sale” http://www.siegemedia.com/title-tags
  11. 11. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com How Do You Rank Outside of Your Physical Location?
  12. 12. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Service Area Pages!
  13. 13. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Make Sure Service Area Pages Have Unique Content & Get Updated
  14. 14. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Add Some Citations &…
  15. 15. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Duplicate Citations=REDRUM
  16. 16. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Citation Troubleshooting No Listing! Here’s How To Find Em! • NAP Hunter ( Free Tool! ) • Moz Local • www.yext.com • Search plus.google.com/local for {Name} in {City} • Search Google for “{Name}” | “{Address}” | “{Phone#}”
  17. 17. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Get to Know Google MapMaker http://mapmaker.google.com
  18. 18. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Google My Business Support • https://support.google.com/business/#contact=1&top ic=4539639 • Hang up on India. Always try to get Ann Arbor!
  19. 19. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Track Clicks From Google My Business Pages Google Analytics URL Builder
  20. 20. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Track Clicks From Google My Business Pages
  21. 21. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Use Vanity URLs To Track Specific Landing Pages • www.localseoguide.com/pleasanton • www.localseoguide.com/pleasanton-service • www.localseoguide.com/pleasanton-financing Add canonical tags on the dupes specifying the main page as the canonical: <link rel=“canonical” href=“http://www.localseoguide.com/pleasanton”
  22. 22. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Check Google Analytics in a Few Days Acquisition > All Traffic > Source/Medium > Local Business Listing
  23. 23. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com How To Make Acquiring a Location More Expensive • Mark the old GMB page as “Closed” • Shutdown the old website • Don’t acquire the old phone number • Don’t acquire logins to all business profiles, analytics & GWT
  24. 24. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com How To Acquire a New Location & Not Screw Up the SEO (too much) • Update all of your citation data first (we use a combo of Yext & Moz Local) • Change the biz name on the old GMB page(s). Do NOT mark the old one as “closed” • Either update the old site with the new business name or 301 redirect site to relevant location page on acquiring domain • On all profiles/new site put “formerly known as” message to capture searches for old brand • Do not change the phone number if you can help it
  25. 25. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Tracking Phone #s • Make sure your tracking # has been added to all of your citations • Use a local area code • On site, only display organic tracking # to visitors who come in via organic search, using javascript • Or display tracking # in an image
  26. 26. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Target Service & Financing Queries
  27. 27. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Don’t Let These Loan Sharks Have All The Local Fun!
  28. 28. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com How To Target Service & Financing Local Queries • Set up Service & Finance departments as “Places within a Place” - Make them separate legal businesses - Unique phone numbers • Claim separate GMB pages for each with proper categorization, description, etc. • Put unique NAP on landing page for each department • Make sure Title Tag, Description, h1 & body copy targets geo-keywords • Claim citation profiles for each department on top citation sites
  29. 29. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Google 360 Photos
  30. 30. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Google 360 Photos
  31. 31. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Think Apple Maps Suck?
  32. 32. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com You Know What Doesn’t Suck? 700 Million iPhones Sold Worldwide (and let’s not forget about iPads, Macs & now Apple Watches) http://ipod.about.com/od/glossary/f/how-many-iphones-sold.htm
  33. 33. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com The Default Map for Almost Every iOS Location App
  34. 34. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com
  35. 35. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Apple Maps Biz Profile
  36. 36. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com No Photos?
  37. 37. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com A picture is worth…
  38. 38. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Claim/Fix Your Business https://mapsconnect.apple.com
  39. 39. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Update Your Profile
  40. 40. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Apple Maps Connect Tips • Forwarded phone # cannot be verified • Residential listings are not eligible • No bulk or agency submission except yet via yext.com
  41. 41. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Apple Maps Data Suppliers Business Listings Reviews & Photos http://www.neustarlocaleze.biz/directory/index.as px http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places http://www.yext.com
  42. 42. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Listing Royally Screwed? http://www.tomtom.com/mapshare/tools/ http://www.openstreetmap.org/
  43. 43. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com AppleMapsMarketing.com
  44. 44. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com A Little Late Night Reading… http://searchengineland.com/10-simple-things-smb-websites-need-to-fix-before-seo- 88585 http://searchengineland.com/small-business-redesigned-website-you-wont-believe- what-horrible-seo-thing-happened-next-212829 http://searchengineland.com/ama-common-things-big-small-businesses-get-wrong- local-seo-214778 http://searchengineland.com/google-places-ranking-factors-the-phd-version-114839 http://searchengineland.com/the-smb-guide-to-changing-business-names-seo-128939 http://searchengineland.com/how-to-create-content-when-youd-rather-be-doing- something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negative-customer-reviews- online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-local-seo-88601 http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-connect/ www.localseoguide.com/local-seo-tools/
  45. 45. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com Thank You! www.localseoguide.com www.applemapsmarketing.com andrew@localseoguide.com Twitter: @localseoguide +Andrew Shotland This presentation available at http://bit.ly/digital-dealer-local-seo

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