Online reputation monitoring and management expert Andy Beal, shares the 5 free tools he recommends for social media monitoring. This presentation is from PubCon South 2010. If you need something more than free social media monitoring tools, check out Andy's company http://www.trackur.com

1. by @andybeal tracking social media a.k.a. everything I learned about social media monitoring, I learned fromTV celebrity hunters Not sponsored by: Sponsored by:

2. why track? reputation management measure success of campaigns decentralized customer service spy on your competitors track industry news improve press/blogger relations

3. what to track

4. what to track http://gri.ms/KRKE

5. the big five

6. google Whaddya mean “wrong kind of spider?” WHAT SPIDER!?

7. google.com/alerts

8. bloglines Don’t do ‘lines man, it’ll ruin your life!

9. bloglines.com

10. twitter Was that a lesser-spotted, bald-headed, social media guru twittering?

11. search.twitter.com

12. keotag.com It’s a “Kyoto” dragon not a Keotag dragon I just pooped!

13. keotag.com

14. aggregate the data Crikey mate, I thought you said alligator, not aggregator!

15. netvibes

16. act on the data There’s treasure buried in your data!

17. act on the data who’s responsible? bring data to R&D, Sales, Marketing measure changing sentiment refine your marketing/PR messaging check your web anayltics

18. get a pro Hello, my name is Trackur ...this is not a sales pitch ;-) Squirrel!!!

19. thanks! Yeah, seems funny now, but wait ‘til it shows up on Google! andybeal@gmail.com andybeal.com trackur.com twitter.com/andybeal