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Social Media Monitoring Foundation & First Steps

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Social Media Monitoring Foundation & First Steps

  1. 1. 6 Steps to Becoming aReputation Monitoring Ninja! @andybeal
  2. 2. Allow Myself to Introduce Myself• CEO of Trackur.com• Publisher of MarketingPilgrim.com• Coauthor of Radically Transparent• And sometimes... @andybeal
  3. 3. “Andy Beal...an Internet search engine developer,was involved in the development of...commercial space launch ventures” @andybeal
  4. 4. @andybeal
  5. 5. Tools? @andybeal
  6. 6. @andybeal
  7. 7. The Key to Success? @andybeal
  8. 8. 1. Understand Your Goals @andybeal
  9. 9. Why Are You Monitoring?• Improve reputation?• Increase engagement?• Measure campaign success?• Track rogue employees?• Spy on your competition?• Keep an eye on your CEO? @andybeal
  10. 10. 2. Know Thyself @andybeal
  11. 11. What to Monitor?• Your brands• Employees• Trademarks• Secrets• Slogans/campaigns• Want more? @andybeal
  12. 12. Cheat sheet... http://gri.ms/KUVW @andybeal
  13. 13. 3. My Favorite Price! @andybeal
  14. 14. Don’t Spend Just Yet!• Why Free? – You’re a no-friend loser – Understand what’s of value• What to use? – Google Alerts – Social Mention – Trackur Free @andybeal
  15. 15. 4. Roll Up Your Sleeves @andybeal
  16. 16. DIY First!• Understand your needs• What are your weaknesses?• Where’s your share of voice?• Outsourcing insulates you @andybeal
  17. 17. 5. Don’t Silo @andybeal
  18. 18. Share the Knowledge• Who needs to know?• Who’s responsible?• Community Managers are awesome!• Give them access• Remove bottlenecks @andybeal
  19. 19. 6. Commit to Act @andybeal
  20. 20. Don’t Just Sit There!• Fix the cause, not the symptom• Build better products• Train employees• Engage customers – Acknowledge – Reply – Thank @andybeal
  21. 21. Homework! @andybeal
  22. 22. Homework? @andybeal
  23. 23. There’s no homework at PubCon! @andybeal
  24. 24. Homework1. Make a list of your goals2. Compile a list of keywords to monitor3. Set up free monitoring tools for testing4. Make a list of your needs & available resources5. Assign someone to monitor6. Establish a plan for actively listening7. Grab a beer and toast your success! @andybeal
  25. 25. thanks! Yeah, seems funny now, but wait ‘til itshows up on Google! andy@trackur.com andybeal.com trackur.com twitter.com/andybeal @andybeal