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Presentedby@andybudd

ofClearleft
The UX of User Experience
The Legend of

John Frum
“John promised he’ll bring
planeloads and shiploads
of cargo to us from America
if we pray to him...
Cargo Cult Thinking
Object

Fetishisation
The Legend of

John Frum
UX Cargo Cult
The Cult of the 

Wireframe
Many people think

User Experience Design

is Wireframing!
Cargo Cult

Plane
The Cult of the 

Wireframe
Others view UX Designers as

the documentation people!
The Popular View

of UXD

Designers who wireframe

or

Documentation People
User Experience
Doesn’t Exist
Photo by Marc Thiele CC Some Rights Reserved
'UX Professional' is a
bullshit job title. It's...
Few people have actually worked
with a proper UX Designer
A lot of the information about User
Experience Design is lightweight
and potentially misleading
The tale of Mr
McArthur Wheeler
Stupid is as stupid does
Confidence
Experience
Stupid is as stupid does
There is a

depth of knowledge
Don Norman founded

the first UX team in the 90s
The UX Community has
a Different View

The natural result of design
The way people perceive a product/
service
Designing your own home

Doesn’t Make you an Architect

A specialised group
The natural result of design
The way people perceive a product/
service
A field of practice
The UX Team

Is like a team of Marines

The Strategist
The Information Architect
The Interaction Designer
The UX Lead
Whic...
A specialised group
The natural result of design
The way people perceive a product/
service
A job
A field of practice
A role
A conceptual designer who focuses on
what a product or service does,

and how it behaves,

rather than what it looks like....
Jesse James Garre ’s
Model

User Experience DesignDan Saffer’s
Model
 Information
Architecture
Architecture
Industrial

Design
Usability
Sound

Design
...
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
So ware
design
Web
design
Busi...
What shape UX
Designer are you?
Overinflation

of UX

The Peak of

Inflated Expectations
The Trough of

Disillusionment
The Plateaux of

Productivity
The Certification

Debate
Designers Rock

We need more of them

UX Design will always be a niche
What’s in a name? That which we
call a rose by any other name
would smell as sweet
There is still room

for Unicorns
Product DesignersDigitalFull Stack Designers
Be er as a team
Than individual
sparkel ponies
Presentedby@andybudd

ofClearleft
Thanks
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The ux of user experience

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UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?

In this session Andy Budd will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.

Publié dans : Design
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The ux of user experience

  1. 1. Presentedby@andybudd
 ofClearleft The UX of User Experience
  2. 2. The Legend of
 John Frum “John promised he’ll bring planeloads and shiploads of cargo to us from America if we pray to him” “Radios, TVs, trucks, boats, watches, iceboxes, medicine, Coca-Cola and many other wonderful things.”
  3. 3. Cargo Cult Thinking
  4. 4. Object
 Fetishisation The Legend of
 John Frum
  5. 5. UX Cargo Cult
  6. 6. The Cult of the 
 Wireframe Many people think
 User Experience Design
 is Wireframing!
  7. 7. Cargo Cult
 Plane
  8. 8. The Cult of the 
 Wireframe Others view UX Designers as
 the documentation people!
  9. 9. The Popular View
 of UXD
 Designers who wireframe
 or
 Documentation People
  10. 10. User Experience Doesn’t Exist Photo by Marc Thiele CC Some Rights Reserved 'UX Professional' is a bullshit job title. It's just a way to over-charge naive clients.
  11. 11. Few people have actually worked with a proper UX Designer
  12. 12. A lot of the information about User Experience Design is lightweight and potentially misleading
  13. 13. The tale of Mr McArthur Wheeler Stupid is as stupid does
  14. 14. Confidence Experience Stupid is as stupid does
  15. 15. There is a
 depth of knowledge
  16. 16. Don Norman founded
 the first UX team in the 90s
  17. 17. The UX Community has a Different View

  18. 18. The natural result of design The way people perceive a product/ service
  19. 19. Designing your own home
 Doesn’t Make you an Architect

  20. 20. A specialised group The natural result of design The way people perceive a product/ service A field of practice
  21. 21. The UX Team
 Is like a team of Marines
 The Strategist The Information Architect The Interaction Designer The UX Lead Which makes me this guy The Usability Researcher
  22. 22. A specialised group The natural result of design The way people perceive a product/ service A job A field of practice A role
  23. 23. A conceptual designer who focuses on what a product or service does,
 and how it behaves,
 rather than what it looks like. Defining the Damn 
 Thing

  24. 24. Jesse James Garre ’s Model

  25. 25. User Experience DesignDan Saffer’s Model
 Information Architecture Architecture Industrial
 Design Usability Sound
 Design Visual
 Design Content HCI Interaction Design
  26. 26. ExS Experience Strategy IxD Interaction Design UR User Research IA Information Architecture So ware design Web design Business strategy Market research Design research Library science Design strategy Device interface design Jason Mesut’s Model
 Industrial design Business consulting, Marketing HCI Psychology
  27. 27. What shape UX Designer are you?
  28. 28. Overinflation
 of UX
 The Peak of
 Inflated Expectations The Trough of
 Disillusionment The Plateaux of
 Productivity
  29. 29. The Certification
 Debate
  30. 30. Designers Rock
 We need more of them

  31. 31. UX Design will always be a niche
  32. 32. What’s in a name? That which we call a rose by any other name would smell as sweet
  33. 33. There is still room
 for Unicorns
  34. 34. Product DesignersDigitalFull Stack Designers
  35. 35. Be er as a team
  36. 36. Than individual sparkel ponies
  37. 37. Presentedby@andybudd
 ofClearleft Thanks

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