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Information Design: Coherent Concepts for Connected Ecologies

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My talk from the 2014 HOW Interactive Design Conferences in Washington DC (September 4) and Chicago (October 21).

Publié dans : Design, Internet
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Information Design: Coherent Concepts for Connected Ecologies

  1. 1. INFORMATION DESIGN COHERENT CONCEPTS FOR CONNECTED ECOLOGIES HOW Interactive Chicago | October, 21 2014 Andy Fitzgerald | @andybywire
  2. 2. https://medium.com/@cwodtke/towards-a-new-information-architecture-f38b5cc904c0
  3. 3. “Google fixed search. No one navigates. “You don’t need IA for software-as-a-service sites, you need interaction design. “You don’t need IA.” https://medium.com/@cwodtke/towards-a-new-information-architecture-f38b5cc904c0 – Christina Wodtke (ironically)
  4. 4. “The way users get to target content affects whether they’ll continue looking or not.” – Hoekman & Spool
  5. 5. http://commons.wikimedia.org/wiki/File:Device_pile.jpg
  6. 6. INFORMATION DESIGN ‣ Structure & Meaning ‣ Context & Constraint ‣ Articulated Information Design ‣ Information Futures
  7. 7. STRUCTURE & MEANING
  8. 8. “The organization of information creates new information” – Richard Saul Wurman http://www.amazon.com/Hats-Design-quarterly-Richard-Wurman/dp/B00072ALZ0
  9. 9. Arguments are buildings https://www.flickr.com/photos/27315689@N00/396440656 Arguments are a journey
  10. 10. “We understand situations and statements in terms of our conceptual system; truth for us is always relative to that conceptual system” – Lakoff & Johnson https://www.flickr.com/photos/27315689@N00/396440656
  11. 11. CONTEXT & CONSTRAINT
  12. 12. “For most sites, explaining the brand offerings is simply too important to be relegated to a secondary menu” – Cardello & Whitenton
  13. 13. ARTICULATION
  14. 14. Stewart Brand The Clock of the Long Now, 1999
  15. 15. “The fast parts learn, propose, and absorb shocks; the slow parts remember, integrate, and constrain. The fast parts get all the attention. The slow parts have all the power.” – Stewart Brand Stewart Brand The Clock of the Long Now, 1999
  16. 16. Interface Model Concept Cognition Body
  17. 17. article heading summary teaser body standard mini-teaser standard tab-divided long short long (SEO) short (SEO) long short
  18. 18. article heading summary teaser body standard mini-teaser standard tab-divided long short long (SEO) short (SEO) long short A model that allows us to write the rules necessary to effectively articulate an instance in context
  19. 19. ARTICULATED IA 1. Define vision (concept) 2. Create base taxonomy (model) 3. Articulate in context (interface)
  20. 20. VISION ‣ Informs and guides information design ‣ Provides a central point of cohesion ‣ The creative brief for your information design
  21. 21. VISION “To inform and empower the UK middle class” !
  22. 22. VVIISSIIOONN ! “Connecting and enriching the community”
  23. 23. TAXONOMY ‣ A method of arrangement designed to create a particular kind of understanding ‣ Creates new meaning with structure ‣ The model used to communicate vision
  24. 24. TAXONOMY
  25. 25. TAXONOMY world sports culture money environment regions scores popular region cities UK people new age regions Asia leagues people opinion opinion Americas NFL Mid East MBL Africa NHL Europe NBA
  26. 26. TAXONOMY world sports culture money environment regions scores popular region cities UK people new age regions Asia leagues people opinion opinion Americas NFL Mid East MBL Africa NHL Europe NBA category
  27. 27. world sports culture money environment Americas NFL Mid East MBL Africa NHL Europe NBA location category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  28. 28. world sports culture money environment Americas NFL Mid East MBL Africa NHL Europe NBA time location category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  29. 29. world sports culture money environment Americas NFL Mid East MBL Africa NHL Europe NBA time location personality category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  30. 30. world sports culture money environment Americas NFL Mid East MBL Africa NHL Europe NBA time location hierarchy personality category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  31. 31. by category world sports culture money environment Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures opinion The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules
  32. 32. by location Americas UK Europe The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules You can try to be the next Hemingway – for $6000 Karen O: soundtrack of my life Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic The week in wildlife – in pictures
  33. 33. by time developing breaking looking ahead Karen O: soundtrack of my life The week in wildlife – in pictures Chelsea’s Diego Costa seals win over Everton in nine-goal thriller The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules You can try to be the next Hemingway – for $6000 Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic
  34. 34. by personality artists athletes leaders pundits Karen O: soundtrack of my life The week in wildlife – in pictures Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules You can try to be the next Hemingway – for $6000
  35. 35. by hierarchy Popular Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Karen O: soundtrack of my life The week in wildlife – in pictures You can try to be the next Hemingway – for $6000
  36. 36. ARTICULATION ‣ Defines “breakpoints” for an information model ‣ Creates coherency across contexts ‣ Anticipates future information applications
  37. 37. large screen world sports culture money environment Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures opinion The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules
  38. 38. small screen Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic The week in wildlife – in pictures world Americas top stories Karen O: soundtrack of my life The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Chelsea’s Diego Costa seals win over Everton in nine-goal thriller You can try to be the next Hemingway – for $6000 sports The week in wildlife – in pictures Karen O: soundtrack of my life
  39. 39. http://commons.wikimedia.org/wiki/File:Device_pile.jpg
  40. 40. INFORMATION FUTURES
  41. 41. “The designer […] must abandon the conceit of absolute control of her medium and seek instead the abstract understanding of the scientist” – Lucas, Ballay & McManus
  42. 42. “We cannot specify an ecology, but nor are we powerless to affect its evolution. ” – Lucas, Bally & McManus
  43. 43. Thank You! Andy Fitzgerald @andybywire
  44. 44. BOOKS & ARTICLES ‣ Trillions. Peter Lucas, Joe Ballay, Mickey McManus. (2012) ‣ The Clock of the Long Now. Stuart Brand. (2000) ‣ Web Anatomy. Robert Hoekman Jr. & Jared Spool. (2009) ‣ Semiotics: The Basics. Daniel Chandler. (2007) ‣ Beyond the Brain. Louise Barrett. (2011) ‣ Metaphors We Live By. George Lakoff & Mark Johnson. (2003) ‣ Content Strategy for Mobile. Karen McGrane. (2012) ‣ “Killing Off the Global Navigation: One Trend to Avoid.” Nielsen Norman Group. Jennifer Cardello & Kathryn Whitenton. (2014) ‣ “4 Reasons Why Apple’s iBeacon Is About to Disrupt Interaction Design.” Wired. Kyle Vanhemert. (2013) ‣ “The secrets of The Guardian's Responsive Redesign.” Creative Bloq. (2014)

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