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The big story here is Facebook. For all demographics, Facebook is where it’s at. We are on Facebook, we are using Facebook, we’re liking everything.Twitter is big, it’s getting bigger. The noise to content ratio may be tipping.G+ - yeah, who knows. I’m just getting into G+ and I think Facebook has it beat. It may appeal to certain types of corporate users, and it’s integrated into Googleapps. So we’ll see.Pinterest – this is the story right here. There is huge, untapped potential in Pinterest, but it requires a different strategy than the others.So we’re going to go through these one at a time.
Demographics:Ignore for the moment the gendered aspectNote how G+, Linked In, and Pinterest are genderedNote the age breakdown Pinterest is unique in reaching that 45-34 demographicFacebook is the only thing teens and youth useLinked in and Pinterest for the 35-44 year olds26-34 are the most popular demographic for everything
So, we get the sense that Facebook is king – it reaches the broadest audience, and everyone spends a lot of time on itPinterest has something going on – it reaches a different audience, and for a long time = equal to FacebookTwitter – is getting biggerLinked in – could have power players – bigger investment, way higher noise:content ratioGoogle – Yeah, I have no idea either.
Ways to professionalize on Linked inResume stalking
Don’t look at my picture, it’s years old.
Planned Parenthood Toronto is a great example – I regularly see their questions and attempts to generate discussion on their current projects.
Great leaders don’t get followers on Twitter – great followers get followers.
Case study:Actup – a note about ActUp – they have been really effective in getting their message out for the past 25 years, and have pioneered a variety of messaging techniques, watch what they do with social media, they are made of win.Done wellNote the use of hashtags – some huge onesPulling people into a conversationUsing a pictureIt was effective – 11 retweetsHow could we do better?Bit.ly – make that link better Ditch that – dash – eliminate! Put the link at the end
This is an article I tweeted, and I used the #Regnerus hashtag. I know that 335 people didn’t click on my tweet, so this tells me that a more powerful tweeter picked it up. However, I also know that they didn’t just retweet it (Bummer!) they just punked the link, and I have no idea who it was. Double bummer.However, this is interesting. It tells me that this article resonated.
Good solution to the “information overload” problem
Big problem – lack of *fit* between Facebook and PinterestRepins – so important, about 80% of pins are repins
Pinerly is a Pinterest marketing tool – Pinterest tools are still in early daysFollow me on Pinterest – one of the boards I keep is called “promotion” and has a lot of social media infographicsInfographics are a passion of mine and lend themselves well to the Pinterest format
Get visual – infographics
Develop your own marketing calendar with themes for each day – this takes time, don’t rush it.Especially for Pinterest, things don’t have to be timely – create a file of things to post when – tie into upcoming holidays, Pride, hallowe’en, or events – black history month or Breast Cancer Awareness month.
When I say sit on, I mean grab up a user name. You don’t have to do anything with it.