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Online DNA - the digital roots of the Millennial generation

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Online DNA - the digital roots of the Millennial generation

  1. 1. Online DNA The digital roots of the “Millennial” Generation Andy Piper http://andypiper.co.uk
  2. 2. Those born since 1990 never knew a world without the Internet
  3. 3. Not everyone born since 1990 is comfortable or “social” online
  4. 4. Some people born before 1990 have always been “social” online
  5. 5. “Gen Y is taking over. The generation of young adults that’s composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we’re going to see some big changes ahead...” ReadWriteWeb, 15 May 2008 http://www.readwriteweb.com/archives/why_gen_y_is_going_to_change_the_web.php
  6. 6. “Gen Y is taking over. The generation of young adults that’s composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we’re going to see some big changes ahead...” ReadWriteWeb, 15 May 2008 http://www.readwriteweb.com/archives/why_gen_y_is_going_to_change_the_web.php
  7. 7. 1964-1979 ▪ Generation X is the generation generally defined as those born after the baby boom ended, extending from around 1960 to the late 1970s. They were the first generation with widespread access to television during their formative years. 1980-1994 ▪ Generation Y is also known as Generation Next or the Millennials. Gen Y spans from the late 1970s to the early 1990s. This generation will probably be largely defined by the spread of portable media devices and being “always connected”. The formative years of this generation saw the advent of personal computers and home video gaming systems. 1995-present ▪ Generation Z, has become the common name for the generation that will follow the Millennials, but also has been called "Generation V" (for virtual), "Generation C" (for community, content or cell phone)... the "Internet Generation", and "Gen @." Generation Z are very young but active consumers, and very connected, being born into a world of digital technology... Source: different revisions of http://en.wikipedia.org/wiki/List_of_generations
  8. 8. The myth: is it really only teenagers who “get it”? http://www.flickr.com/photos/moirabot/323462018/
  9. 9. What is social?
  10. 10. Humans are social http://flickr.com/photos/dlemieux/124666239/
  11. 11. Humans are social http://flickr.com/photos/dlemieux/124666239/
  12. 12. The Web is social
  13. 13. The Web is social
  14. 14. Where did it start? http://www.flickr.com/photos/victor_sween/2260564229/
  15. 15. http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  16. 16. http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  17. 17. http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  18. 18. http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  19. 19. Humans want to feel connected & to express themselves http://flickr.com/photos/generated/416810/
  20. 20. http://flickr.com/photos/shawdm/820926627/
  21. 21. People like to be part of vibrant communities and interact socially http://flickr.com/photos/shawdm/820926627/
  22. 22. Nature versus Nurture? ...or Nurtured Nature? http://picasaweb.google.com/lh/photo/cO7x6uaPWaFY5DxO8vbHfw
  23. 23. Do “Generations” really matter? What is your online DNA? http://www.flickr.com/photos/stewdean/18717400/
  24. 24. This may or may not be me... This is me….

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