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“Gen Y is taking over. The generation of young
adults that’s composed of the children of Boomers,
Generation Jones, and even some Gen X'ers, is the
biggest generation since the Baby Boomers and
three times the size of Gen X. As the Boomers fade
into retirement and Gen Y takes root in the
workplace, we’re going to see some big changes
ReadWriteWeb, 15 May 2008
Generation X is the generation born between approximately 1966 to
1978... Most of this generation are children of The Baby Boomers....
Those born before 1973 spent most of their teen years in the 1980s.
Generation Y ... also known as, Millennials. Generation Y connected to
the pop culture of the 1990s and the 2000s, growing up with many
world-changing events including the rise of mass communication, the
Internet... The name quot;Millennialquot; refers to the period of time the
generation came of age... the generation as the ﬁrst human generation
to grow up with digital technologies integrated into their social
Generation Z, has become the common name for the generation that
will follow the Millennials, but also has been called quot;Generation Vquot; (for
virtual), quot;Generation Cquot; (for community, content or cell phone)... the
quot;Internet Generationquot;, and quot;Gen @.quot; Generation Z are very young but
active consumers, and very connected, being born into a world of
But could it
Humans want to
feel connected & to
... and yet many often
Wouldn’t you rather
be part of a vibrant
“In 10 years, the key inﬂuence on all business-to-
consumer (B2C) purchases will be the online
experiences associated with them. By 2015, more
money will be spent on marketing and selling to
multiple, anonymous, online personas than
marketing and selling ofﬂine.”
Social media... communicating
& creating new bonds
So... are you Gen V?
What is YOUR online