5. Social business defn #1 (philanthropic)
“a social business is a non-loss, non-dividend company designed to
address a social objective within the highly regulated marketplace of
today.” (Wikipedia/Nobel Laureate Prof. Muhammad Yunus)
“ideas, businesses and people who are creating positive social
change.” (socialbusiness.org)
6. Social business defn #2 (commercial)
“As each company looks to incorporate social networking
technologies, it is, in fact, becoming what IBM calls a Social
Business.” (ibm.com)
“It means that every department, from HR to marketing to product
development to customer service, uses social media the way it uses
any other tool and channel to do its job. A company that uses social
networking tools fluently to communicate with people inside and
outside the company acts as a Social Business.” (ibm.com)
18. “Social networking applications are not new to business. Most such
applications fall into three main categories: external relationships with
customers and brand influences; internal relationships with employees
and partners; and societal relationships with citizens and communities.
Many companies and government agencies already have a variety of
applications in each of these categories, but much remains to be done.
We are still in the early days of learning how to best translate our new
collaborative technologies and applications into more effective business
and societal relationships. The issue is not technology, even though
social technologies are still relatively new. The key issue is
organizational capital, that is, the management practices and cultural
adjustments needed to enable the organization to deploy and take
advantage of these new capabilities.”
http://blog.irvingwb.com/blog/2010/09/reinventing-relationships.html
27. Summary:
• Follow the BCGs
• Take personal
responsibility
• Include a disclaimer
http://ibm.com/blogs/zz/en/
guidelines.html • Don’t cite clients
EU + FTC rules! • Don’t pick fights
33. Conclusions
• People are social
• The tools are mature
• Education and Trust are key
• Networks bring Value
• Do things Differently - respond,
create and give back
36. Image credits
• LEGO office http://www.flickr.com/photos/legozilla/3553485856/
• History of communications / social
http://www.flickr.com/photos/mazer73/4008898003/
http://www.flickr.com/photos/freefoto/533626295/
http://www.flickr.com/photos/somewhatfrank/2657896516/
http://www.flickr.com/photos/webbysworld/83822087/
• Quotation backgrounds / British Museum http://flickr.com/photos/shawdm/820926627/
• LEGO business bigger now http://www.flickr.com/photos/ntr23/4455169702/
• Deep water http://www.flickr.com/photos/beatnic/3468347540/
• IBM Blogging Guidelines http://www.flickr.com/photos/ntr23/4455169702/
• LEGO business guy http://www.flickr.com/photos/jreed/5250034255/
• LEGO field office http://www.flickr.com/photos/nhussein/3886689958
• Others author’s own, or royalty-free and CC-licensed works from sxu.hu and Wikimedia Commons