2. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
6. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
8. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
21. • Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• aWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
• Mailing Manager www.mailingmanager.com
• Graphic Mail www.graphicmail.co.uk
Email Marketing – Send it
22. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
32. GPS driven Location Marketing
Arrive at destination
Check in
Points and/or badge awarded
Offers based on
• Check In
• Mayorship
• Wildcard offers
33.
34. GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)
2/ Consider location based offer
o Dominos – Free pizza for Mayor
o Cheltenham Racecourse
– Prize draw, Gold Cup Tickets
o Cotswold Deli – Discount + Offer for Mayor
o Stuart Holmes Hair & Beauty - discount
39. What’s Next?
• Take a fresh look at email marketing
Think about how you could use it
See what your competitors are doing
• Take a fresh look at Social Networks
• Ensure you understand the numbers
• Push your web marketing
• Talk to Andy