Retail 2.0 A New Paradigm For Location Analysts

Retail 2.0 - A new paradigm for location specialists Steven Feldman KnowWhere

Location still matters – or does it? ,[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],“ creating network effects through an " architecture of participation ," and going beyond the page metaphor of Web 1.0 to deliver rich user experience ” Tim O’Reilly

Why Web 2.0 matters to Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categories – who is buying online and where? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where is hurting? Source CACI A mixture of affluent suburbs, some prosperous urban areas and an affluent rural hinterland

OnLine vs InStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bricks ‘n clicks can beat online only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bricks ‘n clicks can beat online only

Finding the e-consumer ,[object Object],[object Object],[object Object],[object Object]

RETAIL 2.0 A New Paradigm for Location Specialists ,[object Object]

Impact on Retail Location Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHERE 2.0 ,[object Object],[object Object],[object Object]

Crowd Sourced Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pervasive Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Historical Data Analysis? ,[object Object],[object Object],“ Marketing is concerned with recent past and near future.... and human beings are remarkably consistent in their behaviour over short periods” Sean Kelly, Customer Intelligence - “From Data to Dialogue”

Random Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Randomisation in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Techniques in Predictive Modelling

We need to act now! ,[object Object],Lets make data analytics the currency of our organisations and the first activity of decision making not the last!

Thank You Steven Feldman [email_address] http:// GIScussions .blogspot.com Slides at http://www.slideshare.net/stevenfeldman Andy Thompson [email_address] www.thewendovergroup.co.uk Slides at

Retail 2.0 A New Paradigm For Location Analysts

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