I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places. It makes a simple point. But maybe one that gets neglected.

1. T HE FU TURE
IS LUBRIC ATED
@andywhitlock
Saturday, 21 April 12

2. THE FUTURE IS E XCITING...
https://plus.google.com/111626127367496192147/posts
Saturday, 21 April 12

3. LET’S TAK E A QUICK
REAL ITY CHECK...
Saturday, 21 April 12

4. THE GAP CONTINUES
T O EXPAND E VERY DAY
What’s possible
CHANGES FAST
How we actually live
SLOW
We’re left in an uncertain present, stretched further between the
allure of a more exciting future and the comfort of the familiar.
Saturday, 21 April 12

5. SO ME CLING TO THE PAST
http://www.nytimes.com/interactive/2012/03/30/books/review/snider01.html?ref=books
Saturday, 21 April 12

6. OTHE RS EMBRAC E NEWNESS
WIT HOUT CONS IDERATION
“Inevitably [...] you end up not
with something tasty, but with
a mess. Because, toppings
don't go with meatballs”
~ Seth Godin
http://www.squidoo.com/meatballsundae
Saturday, 21 April 12

7. DON’T MISTAKE A
MOOD FOR A REALITY
New stuff gets shared a lot, so it strongly influences our sense of the
world. But presence and excitement don’t equate to actual behaviour.
Saturday, 21 April 12

8. W HAT EXACTL Y DOES THE
PRESENT LOOK LIKE?
What’s possible
QUICK
How we actually live
SLOW
The present?
Where are we? Are we even somewhere? Help!
Saturday, 21 April 12

9. “there's not enough solid
present around on which to
erect a plausible future.”
~ William Gibson on why his novels have snapped to the present
http://russelldavies.typepad.com/planning/2010/10/something-something-something.html
Saturday, 21 April 12

10. ED TO FREE ‘PROGRESS’
WE NE METAPHOR
FROM IT S PHYSICAL
PAST PRESENT FUTURE
Saturday, 21 April 12

11. THE JOU RNEY IS NOT
LINEAR, O R SINGULAR
PAST
FUTURE
ADDITION
DISPLACEMENT
MULTIPLICITY
SINGULARITY
Saturday, 21 April 12

12. THE DAN GER OF THE
DISP LACEMENT MENTALITY
HE’S RIGHT...
Saturday, 21 April 12

13. BECAUSE AN EBOOK ISN’T
A ‘THIN G’ , IT’S A FILE.
VS
Saturday, 21 April 12

14. IT’S NOT A D ISPLACEMENT,
IT’S AN ADDITION
Content, physicality, consumption mode and ‘legacy’ are all ingredients
that make up the world of consuming novels. The ingredients are now
being explored in new ways.
(I have physical and digital versions of this novel - which is great btw)
Saturday, 21 April 12

15. NEW EXPERIENCES,
BRING NEW PLEASURES
Follow me on Kindle
Saturday, 21 April 12

16. BUT DON’T REP LACE OLDER ONES
The ‘trophy cabinet’
Saturday, 21 April 12

17. OLD vs NEW OLD + NEW
BAD! GOOD!
PAST
FUTURE
Saturday, 21 April 12

18. “an audience will go
anywhere with you, as long
as you, the writer, keep your
hand on the string.”
~ Henry James’ Balloon of experience
http://www.guardian.co.uk/stage/2010/jan/05/john-guare-interview
Saturday, 21 April 12

19. SMART PHONE NOTEBOOK VERSION. 2 BY NOTHING DESIGN GROUP
OLD + NEW
OFTEN MORE A TTRACTIVE THAN
Y COMPLETELY
ABAND ONING FAMILIARIT
Saturday, 21 April 12

20. FAMIL IAR TOOLS,
NEW E XPERIENCES
Saturday, 21 April 12

21. FAMILIAR E XPERIENCE,
N EW TOOLS
MADE OF CAR P ARTS TO SUIT THE
AL COMMUNITY
SK ILLSET OF THE LOC
http://designthatmatters.org/portfolio/projects/incubator/
Saturday, 21 April 12

22. BIG STRIDES SMALL STEPS
BAD! GOOD!
PAST
FUTURE
Saturday, 21 April 12

23. BIG STRIDES D ON’T EQUAL
G REATER AC HIEVEMENTS
IF YOUR STRIDES ARE TOO LARGE,
YOU’LL LEAVE PEOPLE BEHIND
Saturday, 21 April 12

24. http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions
THE ART OF
S EDUCTION
SMALL, PROGRES SIVE STEPS TO
O YOUR WORLD
BRING PEOPLE INT
Saturday, 21 April 12

25. http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions
THE ART OF
S EDUCTION
IT’S AS MUCH A BOUT REDUCING
SING MOTIVATION
FR ICTION AS INCREA
Saturday, 21 April 12

26. http://instaprint.me/
NOVELTY AN D VALUE ,
HIGH
L OW BARRIE R TO ENTRY
Saturday, 21 April 12

27. SMAL L IDEAS ARE
SLIPPY (N OT STICKY)
EASY TO UNDERSTAND,
TRY, EXPLAIN AND PASS ON
Saturday, 21 April 12

28. www.eggwatchers.com
STILL SHARED AR OUND 2 YEARS
IT’S BROKEN!)
ON (EVEN THOUGH
Saturday, 21 April 12

29. A JPE G THAT REACHED
www.baddollar.com/london
OVER A MILLION PEOPLE
Saturday, 21 April 12

30. ET ENOUGH PEOPLE TO
IF YOU CAN G N BE HUGE
DO A SMALL THING, IT CA
http://news.nationalgeographic.com/news/2009/06/090603-penguin-poop-video-ap.html
Saturday, 21 April 12

31. STILL USE D AND SHARED
NINE YEARS ON
Saturday, 21 April 12

32. A SIMPLE TOOL...
www.stratocam.com
Saturday, 21 April 12

33. .. .BUT A BEAUTIFUL
COLLECTIV E EXPERIENCE
www.stratocam.com
Saturday, 21 April 12

34. SOM ETIMES SIMPLE
http://www.youtube.com/user/RoyalOperaHouse J UST MAKES SENSE
Saturday, 21 April 12

35. A SIMPLE ACT THAT EXTENDS A
TO REAL LIVES
BRAND PROMISE IN
Saturday, 21 April 12

36. SO WHAT’S TH E SECRET?
BIG GESTURES, SMALL MENTALITY CHANGE
BIG MENTALITY CHANGE, SMALL GESTURES
Many brand managers want to do BIG things, whilst being unwilling
to change the mindset behind-the-scenes.
It’s braver, smarter and more effective to make a big mindset change,
and to have the patience to make smaller, more seductive gestures.
Saturday, 21 April 12

37. TH E FUTURE D
IS LUB RICATE
PAST
FUTURE
Saturday, 21 April 12

38. T RAILE D OFF
A BIT A T THE
EN D, DID N’T IT
@andywhitlock
Saturday, 21 April 12