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Creating	
  a	
  Winning	
  Social	
  Media	
  Strategy	
  
       	
  
       	
  
       1.     Situation	
  Analysis:	
  
	
  
              a. Competition:	
  

                         i. Who	
  are	
  your	
  biggest	
  competitors?	
  

                        ii. What	
  is	
  their	
  positioning?	
  

                       iii. What	
  are	
  their	
  strengths?	
  

                       iv. What	
  products/	
  services	
  to	
  they	
  offer?	
  

                        v. What	
  do	
  you	
  do	
  better	
  than	
  them?	
  

	
  
              b. Are	
  there	
  elements	
  of	
  the	
  legal	
  environment	
  likely	
  to	
  impact	
  your	
  
                 business	
  in	
  the	
  future?	
  
	
  
              c. Is	
  technology	
  changing	
  in	
  a	
  way	
  that	
  might	
  impact	
  your	
  business?	
  
	
  
              d. How	
  do	
  likely	
  changes	
  in	
  the	
  economy	
  impact	
  your	
  business?	
  
	
  
              e. Target	
  Audience:	
  
       	
  
                         i. Who	
  are	
  they?	
  
	
  
                        ii. What	
  problems	
  do	
  they	
  face?	
  	
  How	
  can	
  you	
  solve	
  their	
  
                            problems?	
  
	
  
                       iii. What	
  do	
  they	
  look	
  like?	
  
	
  
                       iv. How	
  do	
  they	
  live	
  their	
  lives?	
  	
  What	
  do	
  they	
  value?	
  
	
  
                        v. Why	
  are	
  they	
  a	
  good	
  “fit”	
  for	
  your	
  business?	
  
	
  
              f. What	
  are	
  YOU	
  good	
  at?	
  
	
  
                         i. What	
  resources	
  to	
  you	
  have	
  that	
  will	
  help	
  your	
  business?	
  

       2.     Setting	
  Goals	
  and	
  Objectives:	
  

              a. What	
  are	
  your	
  financial	
  goals	
  from	
  this	
  strategy?	
  
b. What	
  are	
  your	
  engagement	
  goals?	
  

            c. What	
  are	
  your	
  goals	
  for	
  increased	
  awareness/	
  fans?	
  

            d. What	
  are	
  your	
  community	
  building	
  goals?	
  

            e. What	
  are	
  your	
  goals	
  for	
  creating	
  evangelists?	
  

       3.   What	
  are	
  Your	
  Plans	
  for	
  Each	
  Element	
  on	
  the	
  Graphic?	
  

            a. Keyword	
  strategy	
  

            b. SEO	
  strategies	
  

            c. Social	
  media	
  strategies	
  

            d. Advertising	
  strategies	
  

            e. Customer	
  service	
  strategies	
  

            f. Branding	
  strategies	
  

            g. What	
  metrics	
  will	
  you	
  use	
  to	
  evaluate	
  your	
  performance?	
  

       4.   Budgeting:	
  

            a. Costs	
  for	
  hiring,	
  training,	
  and	
  compensating	
  key	
  personnel	
  

            b. Costs	
  for	
  hosting,	
  software	
  solutions,	
  and	
  graphic	
  design	
  

            c. Advertising	
  costs	
  

            d. Anticipated	
  revenues	
  

       5.   Contingency	
  Planning	
  

       6.   Timeline	
  and	
  Key	
  Milestones	
  

            a. PERT	
  chart	
  

            b. Critical	
  path	
  analysis	
  

	
  

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Creating a winning social media strategy

  • 1.  
  • 2. Creating  a  Winning  Social  Media  Strategy       1. Situation  Analysis:     a. Competition:   i. Who  are  your  biggest  competitors?   ii. What  is  their  positioning?   iii. What  are  their  strengths?   iv. What  products/  services  to  they  offer?   v. What  do  you  do  better  than  them?     b. Are  there  elements  of  the  legal  environment  likely  to  impact  your   business  in  the  future?     c. Is  technology  changing  in  a  way  that  might  impact  your  business?     d. How  do  likely  changes  in  the  economy  impact  your  business?     e. Target  Audience:     i. Who  are  they?     ii. What  problems  do  they  face?    How  can  you  solve  their   problems?     iii. What  do  they  look  like?     iv. How  do  they  live  their  lives?    What  do  they  value?     v. Why  are  they  a  good  “fit”  for  your  business?     f. What  are  YOU  good  at?     i. What  resources  to  you  have  that  will  help  your  business?   2. Setting  Goals  and  Objectives:   a. What  are  your  financial  goals  from  this  strategy?  
  • 3. b. What  are  your  engagement  goals?   c. What  are  your  goals  for  increased  awareness/  fans?   d. What  are  your  community  building  goals?   e. What  are  your  goals  for  creating  evangelists?   3. What  are  Your  Plans  for  Each  Element  on  the  Graphic?   a. Keyword  strategy   b. SEO  strategies   c. Social  media  strategies   d. Advertising  strategies   e. Customer  service  strategies   f. Branding  strategies   g. What  metrics  will  you  use  to  evaluate  your  performance?   4. Budgeting:   a. Costs  for  hiring,  training,  and  compensating  key  personnel   b. Costs  for  hosting,  software  solutions,  and  graphic  design   c. Advertising  costs   d. Anticipated  revenues   5. Contingency  Planning   6. Timeline  and  Key  Milestones   a. PERT  chart   b. Critical  path  analysis