8. Observe; Research; Analyse
* Competitive research / analysis / audit
* Gap analysis
* Web analytics
* User research
* User interviews
* Focus groups
* Ethnographic
2. SIGHT
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10. Brainstorm; Ideate; Hypothesis
* Site / mind mapping
* User flows / journeys
* Site path diagrams
* Personas definition
* Conceptual collaboration / development
3. THOUGHTS
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11. 4. TASTE
@angelahoatwork Taste: Trying out (tasting) different design approaches to help bring out the best in a project
12. Sketch; Design; Prototype
* Sketching
* Storyboarding
* Wireframing
* Interaction design
* Visual / collaborative design
* Prototyping
* Design guide / functional specification
4. TASTE
@angelahoatwork Taste: Trying out (tasting) different design approaches to help bring out the best in a project
14. Test; Feedback
* Heuristic evaluation
* Usability testing
* User testing
* A / B testing
* MVT testing
* Surveys
5. TOUCH
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15. 6. SMELL
@angelahoatwork Smell: Sniffing out the feedback/results gathered and prioritise for implementation/iteration
16. Iterate
* Design / structure review & iteration
* Development collaboration
6. SMELL
@angelahoatwork Smell: Sniffing out the feedback/results gathered and prioritise for implementation/iteration