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Farming the City-
                            Role of Urban Agriculture
                             in Local Food Systems



                            Summit Urban Farming Initiative (SUFI)
                                 Market Gardener Training

                                   Presented by Brad Masi,

                                      February 18, 2011

Friday, February 18, 2011
Summit Urban Farming
                           Initiative (SUFI)
                     • Why local food systems?
                     • What part does urban farming play in
                            cultivating local food systems?
                     • Examples of urban farming initiatives in
                            Northeast Ohio
                     • Networks and collaboration
Friday, February 18, 2011
Schedule
                            6:15-6:25: Write name and one sentence vision statement on what you
                            hope to do with this class

                            6:30-7:15- overview of local food systems and urban agriculture

                            7:15-7:30- map your vision and take a break

                            7:30-8:30- video case studies of urban farms

                            8:30-8:45- break

                            8:45-9:00- What assets are in the room?




Friday, February 18, 2011
Reason #1:
          Resilient Economy


Friday, February 18, 2011
Why Local Food
                              Systems?



Friday, February 18, 2011
Distribution of Food Dollar
                             1900-2005

                                     Farmer: 40 cents
                                        to 7 cents


                                       Distribution:
                                      42 cents to 73
                                          cents




Friday, February 18, 2011
Distribution of Food Dollar
                             1900-2005

                                         Distribution:
                                         •Refrigeration
                                         •Processing
                                         •Packaging
                                         •Transport
                                         •Advertising




Friday, February 18, 2011
Distribution of Food Dollar
                             1900-2005

                                   These are all activities that take
                                   place outside of our regional or
                                          local economies.




Friday, February 18, 2011
Distribution of Food Dollar
                             1900-2005
                                    Opportunity Space:
                                  There’s a huge opportunity
                                   for us to take over more
                                      of the dollars spent
                                     on long-distance food
                                   shipment and processing
                                    by reducing distribution
                                       costs of local and
                                     showing higher return
                                           for farmer

Friday, February 18, 2011
Reason #2:
         Public Health and Social Equity

Friday, February 18, 2011
Friday, February 18, 2011
Health is more than
                             just health care
                  • Where we live matters
                  • Cuyahoga County exploring the connection
                            between health and land-use
                  • Access to food, gardens, green space,
                            exercise are all driven by land-use
                  • Leadership from first Lady Obama

Friday, February 18, 2011
Friday, February 18, 2011
Friday, February 18, 2011
City of Cleveland

                     • Passes New Years Resolution legislation to
                            address health and nutrition issues
                     • Cleveland Clinic, UH, Metro, and Vincent-
                            Chairty hospitals collaborate to connect
                            healthy food and local food




Friday, February 18, 2011
Reason #3:
          Energy and Climate

Friday, February 18, 2011
Queensland, Australia




          The disruption of exports including coal and cotton caused the Australian dollar to fall to $98.32 in
                                                     early trade...

         As some economists’ predictions on the damage and clean-up doubled to $13 billion, PM
        Julia Gillard has so far ruled out increasing the budget deficit to help Queensland re-build...



Friday, February 18, 2011
Friday, February 18, 2011
Carbon Emissions of
                 Northeast Ohio 4th in Nation




Friday, February 18, 2011
A 5% increase in soil organic
      matter (carbon) in the top
      12 inches of topsoil would
      off-set carbon emissions in
      the United States released
            since the 1950’s

Friday, February 18, 2011
A 5% increase in soil organic        Water storage
      matter (carbon) in the top         Water infiltration
      12 inches of topsoil would     +        Fertility
                                         Soil microbial life
      off-set carbon emissions in          Productivity
                                          Soil structure
      the United States released
            since the 1950’s

Friday, February 18, 2011
Where to get leverage?

                     • Economic recession, job loss?
                     • Public health challenges?
                     • Climate change and energy?



Friday, February 18, 2011
Environment

                                               Carbon sequestration
                                                Carbon reduction                   Healthy
                                                   Soil building                  Local Food
                                                   Clean water                     Systems
                                               Restored biodiversity



                                 Job creation                 Healthy individuals
                            Enterprise development          Reduced health care cost
                              Community wealth                   Social mixing
                              Economic linkages             Equitable access to food



            Economy                                                         Community
                                                                              Health
Friday, February 18, 2011
Role of Urban Farming
                    in Local Food Systems


Friday, February 18, 2011
Why Urban Farming?
                “By	
  beautifying	
  vacant	
  lots	
  and	
  yards	
  in	
  nearly	
  every	
  
                section	
  of	
  the	
  city,	
  it	
  has	
  greatly	
  increased	
  realty	
  values	
  
                beside	
  adding	
  to	
  the	
  beauty	
  of	
  the	
  city.	
  But	
  what	
  is	
  more	
  
                important,	
  it	
  has	
  made	
  the	
  health	
  of	
  the	
  city	
  better.	
  It	
  has	
  
                got	
  the	
  people	
  out	
  of	
  doors	
  to	
  cultivate	
  <lower	
  and	
  
                vegetable	
  gardens	
  who	
  before	
  never	
  ventured	
  into	
  a	
  
                garden.	
  They	
  feel	
  and	
  live	
  better.”




Friday, February 18, 2011
Why Urban Farming?
                “By	
  beautifying	
  vacant	
  lots	
  and	
  yards	
  in	
  nearly	
  every	
  
                section	
  of	
  the	
  city,	
  it	
  has	
  greatly	
  increased	
  realty	
  values	
  
                beside	
  adding	
  to	
  the	
  beauty	
  of	
  the	
  city.	
  But	
  what	
  is	
  more	
  
                important,	
  it	
  has	
  made	
  the	
  health	
  of	
  the	
  city	
  better.	
  It	
  has	
  
                got	
  the	
  people	
  out	
  of	
  doors	
  to	
  cultivate	
  <lower	
  and	
  
                vegetable	
  gardens	
  who	
  before	
  never	
  ventured	
  into	
  a	
  
                garden.	
  They	
  feel	
  and	
  live	
  better.”
                                                       -Cleveland Plain Dealer Article
                                                       on Home Gardening Association, 1907



Friday, February 18, 2011
Back to the Future!
        • School garden program
             developed as way to promote
             home gardening and use of
             vacant lots in Cleveland in
             1904
        •    Involved both youth and adult
             education
        •    Active until school deficits led
             to its closure in 1977
        •    Initiative replicated
             throughout the world to
             adapt school garden concepts
             for their cities



Friday, February 18, 2011
Work Relief
             Gardens


                            Gardens for
                            unemployed
                             workers in
                            Cleveland in
                               1930’s


Friday, February 18, 2011
Greenhouse Production




         Northeast Ohio the “greenhouse capital” of America with more
         per capita production under glass than any other region in the
        United States. Much production concentrated along Schaff Road in
                  Old Brooklyn near Cleveland until late 1970’s


Friday, February 18, 2011
Historic Role of Urban
                           Farming
                     • Urban beautification (Home Gardening
                            Association)
                     • Learning and community building (school
                            gardens)
                     • Unemployment and economic relief (Work
                            Relief Gardens)
                     • Economic production (greenhouses)
Friday, February 18, 2011
Urban Farming Today
                     • Vacant land re-utilization
                     • Food security/food access
                     • Employment
                     • Entrepreneurship
                     • Community building
                     • Learning and education
                     • Health
                     • Beautification
Friday, February 18, 2011
Vacant Land Re-Use




                               Full Circle Fuels, Oberlin OH


Friday, February 18, 2011
Food Access




                            Huron Road Hospital, East Cleveland, OH

Friday, February 18, 2011
Employment




                            Stanard School, Cleveland, OH

Friday, February 18, 2011
Entrepreneurship




                             EcoVillage Produce, Cleveland, OH

Friday, February 18, 2011
Community Building




                              Berkeley Street Garden, Boston, MA

Friday, February 18, 2011
Learning & Education




                               Lots of Green,Youngstown, OH

Friday, February 18, 2011
Diet and Health




                            Vel’s Purple Oasis, Cleveland, OH

Friday, February 18, 2011
Beautification




                            The “Yarden”, Columbus, OH

Friday, February 18, 2011
Mental Health




                            Hitchcock Center for Women, Cleveland, OH

Friday, February 18, 2011
Business Development




                            Tunnel Vision Hoops, Cleveland, OH


Friday, February 18, 2011
Stormwater Management




                            Alley Garden CoHousing,Vancouver, BC

Friday, February 18, 2011
Waste Re-Use




                            Lucky’s Cafe Gardens, Cleveland, BC

Friday, February 18, 2011
Art!




                            City Farm,Vancouver, BC

Friday, February 18, 2011
Fun!




                            George Jones Farm, Oberlin, OH

Friday, February 18, 2011
Urban Farming Today
                     • Many historic strands to connect us to
                            historical trends in the past century
                     • Many modern and future trends connecting
                            us to more long-term notions of “green and
                            sustainable” cities in the post-cheap energy
                            era
                     • 25% localization of food purchasing in NEO
                            means 27,000 new green jobs, including
                            many in cities


Friday, February 18, 2011
Types of Urban Farms

                     • Home garden-
                     • Community garden-
                     • Urban market garden
                     • Learning garden
                     • Social service garden-

Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-
                     • Urban market garden
                     • Learning garden
                     • Social service garden-

Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-       personal consumption, donations

                     • Urban market garden-
                     • Learning garden
                     • Social service garden-

Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-       personal consumption, donations

                     • Urban market garden-       commercial sales

                     • Learning garden-
                     • Social service garden-

Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-        personal consumption, donations

                     • Urban market garden-         commercial sales

                     • Learning garden-    education, research, learning

                     • Social service garden-

Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-        personal consumption, donations

                     • Urban market garden-         commercial sales

                     • Learning garden-    education, research, learning

                     • Social service garden-      mental health, job training




Friday, February 18, 2011
Trends in Urban
                            Farming in Cleveland
                     • 1970-2005: Community gardens and city
                            summer sprout program
                     • 2005-2009: Transition to market gardens
                            growing food for income generation
                     • 2009-2010: Urban agriculture commons
                            and more complex community partnerships



Friday, February 18, 2011
Types of Urban Farms

                     • Home garden- personal consumption, sharing
                     • Community garden-        personal consumption, donations

                     • Urban market garden-         commercial sales

                     • Learning garden-    education, research, learning

                     • Social service garden-      mental health, job training




Friday, February 18, 2011
Where does your
                               vision fit in?

                     • Place your vision on a sheet for one of the
                            types of gardens. Is your garden a home
                            garden, a community garden, a market garden,
                            learning garden, or social service garden?




Friday, February 18, 2011
Case Studies
                     • Intergeneration School Permaculture
                            Garden (Learning Garden)
                     • Strawbale Greenhouse at Vel’s Purple Oasis
                            (Community Learning Garden with some
                            marketing)
                     • Stanard School (Social service/employment)
                     • Ohio City Fresh Food Collaborative (mix of
                            community, market, social service, and
                            learning)


Friday, February 18, 2011
Local Food Value Chain
       Informal              Market
                                    Infrastructure Consumption
       Economy              Economy
                                           Aggregation
                            Urban Market                  Markets
                              Gardens
        Community
        Production
                                           Distribution

                               Rural                      Eaters!
                               Farms

                                            Processing




Friday, February 18, 2011
Collaborative Networks
                     • How can you as a class organize a
                            collaborative network to advance urban
                            agriculture and local food systems in Akron?
                     • What is the primary asset that you bring to
                            the table right know (land, knowledge, tools,
                            markets, construction)?
                     • To learn more and stay in touch check out:
                            www.NEOFoodWeb.org



Friday, February 18, 2011

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Role of Urban Agriculture in Local Food Systems

  • 1. Farming the City- Role of Urban Agriculture in Local Food Systems Summit Urban Farming Initiative (SUFI) Market Gardener Training Presented by Brad Masi, February 18, 2011 Friday, February 18, 2011
  • 2. Summit Urban Farming Initiative (SUFI) • Why local food systems? • What part does urban farming play in cultivating local food systems? • Examples of urban farming initiatives in Northeast Ohio • Networks and collaboration Friday, February 18, 2011
  • 3. Schedule 6:15-6:25: Write name and one sentence vision statement on what you hope to do with this class 6:30-7:15- overview of local food systems and urban agriculture 7:15-7:30- map your vision and take a break 7:30-8:30- video case studies of urban farms 8:30-8:45- break 8:45-9:00- What assets are in the room? Friday, February 18, 2011
  • 4. Reason #1: Resilient Economy Friday, February 18, 2011
  • 5. Why Local Food Systems? Friday, February 18, 2011
  • 6. Distribution of Food Dollar 1900-2005 Farmer: 40 cents to 7 cents Distribution: 42 cents to 73 cents Friday, February 18, 2011
  • 7. Distribution of Food Dollar 1900-2005 Distribution: •Refrigeration •Processing •Packaging •Transport •Advertising Friday, February 18, 2011
  • 8. Distribution of Food Dollar 1900-2005 These are all activities that take place outside of our regional or local economies. Friday, February 18, 2011
  • 9. Distribution of Food Dollar 1900-2005 Opportunity Space: There’s a huge opportunity for us to take over more of the dollars spent on long-distance food shipment and processing by reducing distribution costs of local and showing higher return for farmer Friday, February 18, 2011
  • 10. Reason #2: Public Health and Social Equity Friday, February 18, 2011
  • 12. Health is more than just health care • Where we live matters • Cuyahoga County exploring the connection between health and land-use • Access to food, gardens, green space, exercise are all driven by land-use • Leadership from first Lady Obama Friday, February 18, 2011
  • 15. City of Cleveland • Passes New Years Resolution legislation to address health and nutrition issues • Cleveland Clinic, UH, Metro, and Vincent- Chairty hospitals collaborate to connect healthy food and local food Friday, February 18, 2011
  • 16. Reason #3: Energy and Climate Friday, February 18, 2011
  • 17. Queensland, Australia The disruption of exports including coal and cotton caused the Australian dollar to fall to $98.32 in early trade... As some economists’ predictions on the damage and clean-up doubled to $13 billion, PM Julia Gillard has so far ruled out increasing the budget deficit to help Queensland re-build... Friday, February 18, 2011
  • 19. Carbon Emissions of Northeast Ohio 4th in Nation Friday, February 18, 2011
  • 20. A 5% increase in soil organic matter (carbon) in the top 12 inches of topsoil would off-set carbon emissions in the United States released since the 1950’s Friday, February 18, 2011
  • 21. A 5% increase in soil organic Water storage matter (carbon) in the top Water infiltration 12 inches of topsoil would + Fertility Soil microbial life off-set carbon emissions in Productivity Soil structure the United States released since the 1950’s Friday, February 18, 2011
  • 22. Where to get leverage? • Economic recession, job loss? • Public health challenges? • Climate change and energy? Friday, February 18, 2011
  • 23. Environment Carbon sequestration Carbon reduction Healthy Soil building Local Food Clean water Systems Restored biodiversity Job creation Healthy individuals Enterprise development Reduced health care cost Community wealth Social mixing Economic linkages Equitable access to food Economy Community Health Friday, February 18, 2011
  • 24. Role of Urban Farming in Local Food Systems Friday, February 18, 2011
  • 25. Why Urban Farming? “By  beautifying  vacant  lots  and  yards  in  nearly  every   section  of  the  city,  it  has  greatly  increased  realty  values   beside  adding  to  the  beauty  of  the  city.  But  what  is  more   important,  it  has  made  the  health  of  the  city  better.  It  has   got  the  people  out  of  doors  to  cultivate  <lower  and   vegetable  gardens  who  before  never  ventured  into  a   garden.  They  feel  and  live  better.” Friday, February 18, 2011
  • 26. Why Urban Farming? “By  beautifying  vacant  lots  and  yards  in  nearly  every   section  of  the  city,  it  has  greatly  increased  realty  values   beside  adding  to  the  beauty  of  the  city.  But  what  is  more   important,  it  has  made  the  health  of  the  city  better.  It  has   got  the  people  out  of  doors  to  cultivate  <lower  and   vegetable  gardens  who  before  never  ventured  into  a   garden.  They  feel  and  live  better.” -Cleveland Plain Dealer Article on Home Gardening Association, 1907 Friday, February 18, 2011
  • 27. Back to the Future! • School garden program developed as way to promote home gardening and use of vacant lots in Cleveland in 1904 • Involved both youth and adult education • Active until school deficits led to its closure in 1977 • Initiative replicated throughout the world to adapt school garden concepts for their cities Friday, February 18, 2011
  • 28. Work Relief Gardens Gardens for unemployed workers in Cleveland in 1930’s Friday, February 18, 2011
  • 29. Greenhouse Production Northeast Ohio the “greenhouse capital” of America with more per capita production under glass than any other region in the United States. Much production concentrated along Schaff Road in Old Brooklyn near Cleveland until late 1970’s Friday, February 18, 2011
  • 30. Historic Role of Urban Farming • Urban beautification (Home Gardening Association) • Learning and community building (school gardens) • Unemployment and economic relief (Work Relief Gardens) • Economic production (greenhouses) Friday, February 18, 2011
  • 31. Urban Farming Today • Vacant land re-utilization • Food security/food access • Employment • Entrepreneurship • Community building • Learning and education • Health • Beautification Friday, February 18, 2011
  • 32. Vacant Land Re-Use Full Circle Fuels, Oberlin OH Friday, February 18, 2011
  • 33. Food Access Huron Road Hospital, East Cleveland, OH Friday, February 18, 2011
  • 34. Employment Stanard School, Cleveland, OH Friday, February 18, 2011
  • 35. Entrepreneurship EcoVillage Produce, Cleveland, OH Friday, February 18, 2011
  • 36. Community Building Berkeley Street Garden, Boston, MA Friday, February 18, 2011
  • 37. Learning & Education Lots of Green,Youngstown, OH Friday, February 18, 2011
  • 38. Diet and Health Vel’s Purple Oasis, Cleveland, OH Friday, February 18, 2011
  • 39. Beautification The “Yarden”, Columbus, OH Friday, February 18, 2011
  • 40. Mental Health Hitchcock Center for Women, Cleveland, OH Friday, February 18, 2011
  • 41. Business Development Tunnel Vision Hoops, Cleveland, OH Friday, February 18, 2011
  • 42. Stormwater Management Alley Garden CoHousing,Vancouver, BC Friday, February 18, 2011
  • 43. Waste Re-Use Lucky’s Cafe Gardens, Cleveland, BC Friday, February 18, 2011
  • 44. Art! City Farm,Vancouver, BC Friday, February 18, 2011
  • 45. Fun! George Jones Farm, Oberlin, OH Friday, February 18, 2011
  • 46. Urban Farming Today • Many historic strands to connect us to historical trends in the past century • Many modern and future trends connecting us to more long-term notions of “green and sustainable” cities in the post-cheap energy era • 25% localization of food purchasing in NEO means 27,000 new green jobs, including many in cities Friday, February 18, 2011
  • 47. Types of Urban Farms • Home garden- • Community garden- • Urban market garden • Learning garden • Social service garden- Friday, February 18, 2011
  • 48. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- • Urban market garden • Learning garden • Social service garden- Friday, February 18, 2011
  • 49. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- personal consumption, donations • Urban market garden- • Learning garden • Social service garden- Friday, February 18, 2011
  • 50. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- personal consumption, donations • Urban market garden- commercial sales • Learning garden- • Social service garden- Friday, February 18, 2011
  • 51. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- personal consumption, donations • Urban market garden- commercial sales • Learning garden- education, research, learning • Social service garden- Friday, February 18, 2011
  • 52. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- personal consumption, donations • Urban market garden- commercial sales • Learning garden- education, research, learning • Social service garden- mental health, job training Friday, February 18, 2011
  • 53. Trends in Urban Farming in Cleveland • 1970-2005: Community gardens and city summer sprout program • 2005-2009: Transition to market gardens growing food for income generation • 2009-2010: Urban agriculture commons and more complex community partnerships Friday, February 18, 2011
  • 54. Types of Urban Farms • Home garden- personal consumption, sharing • Community garden- personal consumption, donations • Urban market garden- commercial sales • Learning garden- education, research, learning • Social service garden- mental health, job training Friday, February 18, 2011
  • 55. Where does your vision fit in? • Place your vision on a sheet for one of the types of gardens. Is your garden a home garden, a community garden, a market garden, learning garden, or social service garden? Friday, February 18, 2011
  • 56. Case Studies • Intergeneration School Permaculture Garden (Learning Garden) • Strawbale Greenhouse at Vel’s Purple Oasis (Community Learning Garden with some marketing) • Stanard School (Social service/employment) • Ohio City Fresh Food Collaborative (mix of community, market, social service, and learning) Friday, February 18, 2011
  • 57. Local Food Value Chain Informal Market Infrastructure Consumption Economy Economy Aggregation Urban Market Markets Gardens Community Production Distribution Rural Eaters! Farms Processing Friday, February 18, 2011
  • 58. Collaborative Networks • How can you as a class organize a collaborative network to advance urban agriculture and local food systems in Akron? • What is the primary asset that you bring to the table right know (land, knowledge, tools, markets, construction)? • To learn more and stay in touch check out: www.NEOFoodWeb.org Friday, February 18, 2011