Course: English Business Presentation Date: Jan 31, 2013

1. IT Startup Industry in Indonesia
IM671 – Business Presentation – KAIST Business School
Anggriawan Sugianto – January 31, 2013

2. ~49M users (20% of population)
4th largest Facebook nation
~29M users (5th largest Twitter nation) Internet
Jakarta is the most active city #1 Industry
~7M users
4th most BlackBerry users

3. Anggriawan Sugianto
Tech Advisor (ex-CTO) of Suitmedia

4. IT Startup Industry
in Indonesia

5. IT Startups
1. History of Startups
2. IT Talents
3. IT Market

6. IT Startup Industry in Indonesia
HISTORY

7. Startups in US
• 1975 – Microsoft
• 1976 – Apple
• 1991 – World Wide Web
• 1995 – Amazon, eBay, Craigslist, Yahoo, …
• 1998 – Google
• 2000 – Dot-com bubble burst
• 2004 – Facebook
• 2006 – Twitter
• 2007 – Zynga
• 2008 – Groupon
• 2013 – …?

8. Startups in IDN
• 1994 – Indonet (1st commercial ISP)
• 1997 – Bhinneka – computer webstore
• 1998 – Detik – news portal
• 1999 – Kaskus – largest online community
• 2003 – TokoBagus – ecommerce
• 2009 – Koprol – location-based social network
• 2009 – Suitmedia – digital marketing agency
• 2009 – Agate Studio – game studio
• 2010 – StartupLokal – startup community
• 2013 – …?

9. Tech Investors in IDN
Local Venture Capitals Foreign Venture Capitals
• GDP Ventures • GREE Ventures
• Merah Putih, Inc • Cyber Agent Ventures
• Batavia Incubator • East Ventures
• Nusantara Incubation • Rocket Internet
• Ideosource • Simile Venture
• … • …

10. IT Startup Industry in Indonesia
IT TALENTS

11. Ideas are Cheap
Implementation is Hard

12. Founders
Top Universities Silicon Valley

13. IT Talents
CS Major Low Quality?
is Popular Living Cost

14. You’re As Good As
Only
The People You Hire

15. IT Startup Industry in Indonesia
IT MARKET

16. Economics Growth
The new BRIC countries?
Emerging middle class is
driving Indonesia's growth.
GDP growth 6-7%
MIST – 4 biggest market in
Goldman Sachs N-11 Equity Fund

17. Demography
Total population
240M people
22% Internet penetration
52M people
57% mobile penetration
30M people

18. You have 180 million cell phones,
but did you know that you have only about
18 percent Internet penetration?
You're going to have an Internet explosion.
– Eric Schmidt, CEO of Google
about Indonesia tech boom (2011)

19. IT Startup Industry
in Indonesia

20. Conclusion
1. IT startup has been trending in the last
10 years in Indonesia.
2. We can find many IT talents in
Indonesia.
3. Indonesia has a huge market potential
in Internet industry.

21. Q&A
IT Startup Industry in Indonesia
anggri@business.kaist.ac.kr

22. Indonesia is one of the best countries to invest