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Digital Tools for E-Communication WAP /GPRS / 3G / In-Car Communication Palm Pilot (hand help PC or Communicator) / Laptop Interactive / Digital TV Virtual reality on PC Video mail / Video Communication Real audio Other multi-media on PC Fewer People Personal Computer Net Access E-mail Fax Most People Mobile Telephone (GSM) Voice mail on mobile / Text Messaging Cards with bar code (eg entry cards etc.) Smart cards (e.g., credit cards, phone cards) Everyone Digital Tools For E-Communication People With Access

From One-to Many to One to Some & One-To-One

About ebay.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some quick facts ,[object Object],[object Object],[object Object]

ebay offers three kinds of auctions ,[object Object],[object Object],[object Object]

Business model ,[object Object],[object Object],[object Object],[object Object],[object Object]

E-Com Model 1 st Step : Registration 2 nd Step : Interaction 3 rd Step : Transaction Seller Buyer Registers Bids on item Checks Feedback Wins Auction Registers Chooses Item Lists Item Checks Feedback Exchange E-mails ebay notifies Buyer & Seller Exchange Item for payment Leave feedback for each other Pays ebay

Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Oportunities Weaknesses Threads Strengths ST LT ST LT

Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Joint Ventures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expedia Proposal ,[object Object],[object Object],[object Object]

NASCAR Proposal ,[object Object],[object Object]

Facebook Proposal ,[object Object],[object Object],[object Object],[object Object]

Clicking one… Clicking two… Clicking three… Sold! !

Amazon.com ,[object Object],[object Object],[object Object],[object Object]

What Amazon.com says… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amazon …an experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ebay marketing

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ebay marketing