2. ―SEO is only not
seen as rocket
science by those
who already know
it.‖
Danny Sullivan
3. ―It doesn't matter if
a link is paid for or
not. Important is if
the end product
looks like a paid
link or not.‖
Patrick Altoft
4. ―Does an affiliate
marketing program
cause a traffic
drop? No, but pure
affiliate sites are
unlikely to rank.‖
Luisella Mazza
5. ―Trust is the #1 SEO ranking
factor. Earn trust from your
visitors (through providing
great content) and search
engines will follow
suit. Establish yourself as
an expert — create
excellent content that
people will want to link to
and share. Keep a long
term focus; tricks and
shortcuts are not the way to
earn trust.‖
Matt McGee
6. ―Websites don't
link to other
websites.
People point to
other people's
work.‖
Lyndon Antcliff
7. ―It’s much easier
to double your
business by
doubling your
conversion rate
than by doubling
your traffic.‖
Jeff Eisenberg
8. ―The objective is not to ―make your
links appear natural‖; the objective is
that your links are natural.‖
Matt Cutts
9. ―Links to your site from
other sites are crucial. A
diversity of link
sources/techniques is
important – among
them: creating linkbait
content; blogger
outreach; guest
blogging; article
marketing; and niche
directory submissions.‖
Will Spencer
10. ―Start with a good descriptive domain name. You spend
less to market & brand descriptive URLs. Plus, they are
good for search engines and for humans. Look at
premium domains – you will pay more initially but
thereafter the cost to renew is exactly the same.‖
- Aaron Wall
11. ―SEO is a
marketing function
for sure, but it
needs to be baked
into a product, not
slapped on like
icing after the
cake is baked.‖
Duane Forrester
12. ―Trying to increase
sales simply by driving
more traffic to a
website with a poor
customer conversion
rate is like trying to
keep a leaky bucket full
by adding more water
instead of plugging the
holes.‖ Bryan
Eisenberg
13. ―Even the best SEOs are not
magicians. They can't simply
place a site at the top of the
engines when there are
hundreds of thousands (if not
millions) of others that offer
basically the same thing, and
provide basically the same
information. If they could,
you'd see a whole lot more
millionaire SEOs.‖
Jill Whalen
14. ―My rule of thumb is build a
site for a user not a
spider.‖ — Dave Naylor
15. ―If you have sufficient
PageRank and you regularly
publish new content – yes,
Googlebot will return
frequently to your site to crawl
your articles, which will then
be indexed. But if you just
have plenty of content – even
if you publish 5 new unique,
original articles a day –
Google doesn’t care. No one
hears your tree falling…‖
Gab Goldenberg