The 7C's of effective communication

1. 7 C’S OF EFFECTIVE
COMMUNICATION
Web 2.0 Assignment
Presented By
Arun M.
Imran Alam
Deepika Sethia
Saravana Kumar
Anindya Kumar Neog

2. THE 7 C’S ARE :
CLARITY
CONSIDERATION
CONCISENESS
COURTESY
CONCRETENESS
CORRECTNESS
COMPLETENESS

3. CLARITY
 Clarity demands the use of simple language and easy sentence structure
in composing the message.
 Clarity implies emphasizing on a specific message or goal at a time, rather
than trying to achieve too much at once.
 Mysterious, vague, distorted or conflicting messages foster mistrust.
 Clarity in communication has following features:
It makes understanding easier.
Complete clarity of thoughts and ideas enhances the meaning of message.
Clear message makes use of exact, appropriate and concrete words.

4.  Correctness in communication implies that there are no grammatical errors
in communication.
 The message is exact, correct and well-timed.
 The facts and figures used in the message should be precise and accurate.
 Communication must be correct in tone, format and style of expression
CORRECTNESS

5. CONCISENESS
 Conciseness means wordiness, i.e. communicating what you want to
convey in least possible words without forgoing the other C’s of
communication.
 A concise message saves time and cost of both the sender and the
receiver.
 The aimless verbiage, unnecessary details and heavy paragraphs should
be avoided.

6. COMPLETENESS
 It should convey all facts and figures required by the audience.
 Complete communication develops and enhances reputation of an
organization.
 Complete communication helps in better decision-making.

7. CONSIDERATION
 Consideration demands to put oneself in the place of receiver while
composing a message. It refers to the use of You attitude, emphases
positive pleasant facts, visualizing reader’s problems, desires, emotions
and his response.
 Consideration implies “stepping into the shoes of others”.
 Modify your words in message to suit the audience’s needs while making
your message complete.

8. CONCRETENESS
 Being definite, vivid and specific rather than vague, obscure and general
leads to concreteness of the message. Facts and figures being presented in
the message should be specific.
 Concrete messages are not misinterpreted.

9. COURTESY
 Courtesy means not only thinking about receiver but also valuing his
feelings.
 Use polite words and gestures, being appreciative, thoughtful, tactful, and
showing respect to the receiver.
 Courtesy builds goodwill.

10. THANK YOU