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Value Chain Of Beauty Parlour

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Value chain analysis of beauty parlors

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Value Chain Of Beauty Parlour

  1. 1. Value chain analysis of beauty parlours<br />Aditya Kandoi (10P064) Anirvan Sen (10P067) Esha Sharma (10P075)<br />Karthik V (10P083) Sambhav Ahuja (10P107) PuneetBindlish (FPM)<br /> Group 10<br />
  2. 2. Agenda<br />Definition<br />Value Chain Diagram<br />Maslow’s Diagram Replicated<br />Value Chain Analysis<br />Primary Activities<br />Support Activities<br />Market Survey<br />Scope for Improvement<br />Opportunities for Reorganization<br />Key Learning<br />
  3. 3. Value Chain<br /> Definition<br /> A series of value generating activities to develop a competitive advantage in business.<br />Goal <br /> To offer the customer a level of value that exceeds the cost of activities<br />
  4. 4. contd…<br />Helping Activities<br />Setting Strategies<br />Mergers and Acquisitions<br />Advantages <br />Cost Advantage<br />Differentiation<br />
  5. 5. Categorizing Based On Types<br />
  6. 6. Value Chain Diagram<br />Identifying Resources and Capabilities That Can Add Value<br />FirmInfrastructure<br />HumanResourceManagement<br />Support<br />Activities<br />MARGIN<br />TechnologicalDevelopment<br />Procurement<br />Service<br />Marketing <br />& Sales<br />Inbound <br />Logistics<br />Outbound<br />Logistics<br />MARGIN<br />Operations<br />Primary Activities<br />
  7. 7. Value Chain Analysis <br />Primary Activities<br />Inbound Logistics<br />Bringing materials into business<br />Inventory Control, Warehousing etc.<br />Operations<br />Value Creating Activities<br />Transforming into final outputs<br />Outbound Logistics<br />Get the finished products to the customer<br />
  8. 8. Contd…<br />Marketing<br />Getting customers to purchase products/services<br />Channel selection, Advertising, Pricing etc<br />Service<br />Activities that enhance the product/service’s value<br />Customer support<br />
  9. 9. Value Chain Diagram<br />Identifying Resources and Capabilities That Can Add Value<br />FirmInfrastructure<br />HumanResourceManagement<br />Support<br />Activities<br />MARGIN<br />TechnologicalDevelopment<br />Procurement<br />Service<br />Marketing <br />& Sales<br />Inbound <br />Logistics<br />Outbound<br />Logistics<br />MARGIN<br />Operations<br />Primary Activities<br />
  10. 10. Contd…<br />Support Activities<br />Procurement<br />Purchasing raw materials and other inputs<br />Technology Development<br />Process Automation, Research and Development…<br />
  11. 11. Contd…<br />Human Resource Management<br />Activities related to recruiting, development and compensation of employees<br />Firm Infrastructure<br />Cost of general management, planning, finance, legal and government affairs<br />
  12. 12. Market Survey<br />Personal Interaction<br />Questionnaires<br />Analysis of responses<br />Observational Research<br />
  13. 13. Our analysis<br />Frequency of the customer<br />Choice<br />Expenses per visit<br />
  14. 14. Contd…<br />Brand Loyal<br />
  15. 15. Contd…<br /><ul><li>More % of females are brand loyal than the males.
  16. 16. People common in Quality- Not important and Expenses less than 100 Rs per visit.
  17. 17. In comparisons to the students, working professionals expect more complimentary services like the complimentary drinks and snacks, ample parking space and TV set or music player. </li></ul>Brand Loyal<br />
  18. 18. Comparison<br />
  19. 19. Contd…<br />
  20. 20. Current Scenario <br />Increase in focus on men. They comprise 25%-30%<br />HUL plans to double LAKME salons in a year<br />Brands like BACCAROSE are opening salons<br />Companies are opening training academies <br />61000 salons with towns>1million population<br />Estimated turnover over 2000 crores<br />
  21. 21. Future Prospects<br />Majority of the sector is unorganized<br />Growth rate is predicted <br /> to be 20%-25%<br />Huge Untapped market for <br /> men <br />Targeting youth population<br />
  22. 22. Opportunities for Reorganizing<br />Parlours in INDIA have become the latest stress buster hubs in 21 century<br />Women and Men chasing to look good by attending frequent spa and salon sessions<br />It is hardly restricted to home remedies<br />Designer beauty parlours which cater to individual requirements e.g.- KIT n SAM<br />Increase in per capita income leading to rise in Cosmetics market <br />