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Cheil Colombia - Move Report October 2016

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Cheil Colombia - Move Report October 2016

  1. 1. MONTHLY M O V E R E P O R TT e n T o p i c s M o v i n g I d e a s O c t o b e r 2 0 1 6 ana.cuenca@cheil.com
  2. 2. MOBILE IN LATAM STUDY 2016 ComScore and IMS published the 2nd edition of the Study about mobile consumption and use of apps in Latam. Android is the leading smartphone brand in the region, with 81% and more than 70% of the tablet audience. Among the main findings for Colombia are: About three-quarters of mobile users in Colombia have Twitter installed on their smartphone or tablet and Mobile users in Brazil, Colombia and Chile spent the longest time connected on their smartphones a week. Download the full study here: http://bit.ly/2fBdz6Y 1CONSU- MER MOVE
  3. 3. 2SOCIAL MEDIA MOVE TWITTER NEW CUSTOMER SERVICE FEATURE Twitter has launched a new customer services feature that includes quick replies and welcome messages for businesses who communicate with their customers via DMs. The new tool is simple and combine a bit of automation with a human touch. Twitter expects this feature "help businesses create rich, responsive, full-service experiences" Learn more: http://bit.ly/2ewMBeQ
  4. 4. SMARTHALO Is a smart biking system launched last year as innovative bike solution, and now available for pre-order and shipping worldwide on December. SmartHalo has been designed to give an intuitive experience to urban bikers, showing the quickest and safest routes to your destination. Also has Automatic tracking capabilities to save biking metrics, a powerful front light to illuminates the path at night and a security system to keeps bikes safe from thieves. Pre-order here: http://www.smarthalo.bike 3GAD- GETS MOVE Click To Play
  5. 5. BEST HALLOWEEN CAMPAIGNS This is the top of the best 2016 Halloween campaigns made by Adweek Enjoy! http://bit.ly/2eUzUuU Click To Play 4TOP ADS MOVE
  6. 6. ARTIFICIAL INTELLIGENCE DEVELOPMENT AI is growing up and agencies and brands are experimenting more and more. In the context of advertising and marketing, AI means create "better personalized and interactive consumer experience, including targeted programmatic ad buys, identification of site visitors, decision-making patterns, conversational commerce like bots, as well as smarter search and recommendation engines on websites". Google, Microsoft, Facebook and even Campbell Soup Co. are using AI system for advertising and building superior experiences for their costumers. Learn more: http://bit.ly/2eXX7fZ Click To Play 5A I MOVE Click to Play
  7. 7. STARBUCKS’S GREEN CUP Starbucks launched the past November 1 a new cup that has been controversy from then. The green cup is a "mosaic of more than a hundred people drawn in one continuous stroke" “During a divisive time in America, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.” said Starbucks CEO Howard Schultz. Despite the good intentions for the brand, this cup has untied the opposite effect into the consumers. Discover more: http://read.bi/2fE90XT Click To Play Click To Play 6WORLD BRANDS MOVE
  8. 8. RED BULL SMART PAYPHONES Red bull ‘hacked’ payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. The “Smart Payphones” is a new hybrid-system that connects the location of the payphone, with bus timetable and location information to help move people around the city. Created by the LDC Agency in São Paulo. Click To Play Click To Play 7WORLD BRANDS MOVE Click to Play
  9. 9. GRAND CLIO WINNERS These are the winners of Clio Grand 2016 announced the past September 28. The Clios is the esteemed international awards competition for the creative business and the talent that push boundaries and establish new precedent. Discover winners here: http://bit.ly/2fDhVw8 Click To Play Click to Play 8TOP ADS MOVE Click to Play
  10. 10. GOOGLE PIXEL Google has announced its first smartphone designed in-house, the Pixel. One of the main features is that it includes the company’s latest artificial intelligence service, Google Assistant. Users can talk directly to Google Assistant to ask questions, get information or even to perform tasks. Pixel has a 12.3 megapixel camera that the company calls the “best smartphone camera” ever made. Google cited a review from DXOMark, which gave Pixel a rating of 89 out of 100. This is better than the 86 score given the iPhone 7, and the 88 rating for the Samsung Galaxy S7 Edge. Learn More: http://bit.ly/2dHGcxA Click to Play 9GAD- GETS MOVE
  11. 11. BEAT THE STREET SAMSUNG VR GAME This application was made by Cheil Amsterdam and WeMakeVR for Samsung Netherlands. It utilizes innovative moving 360-degree cinematic VR-shots, complex user- interaction, educational value, spatial/positional sound to educate the users. The Beat the Street VR-game aims to teach children how to act safely in road situations. This application is the first of its kind. Learn more: http://bit.ly/2fmTErm Click To Play Click To Play 10CHEIL WW MOVE Click to Play
  12. 12. MONTHLY M O V E R E P O R TT e n T o p i c s M o v i n g I d e a s O c t o b e r 2 0 1 6 ana.cuenca@cheil.com

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