Social Media & Career Development

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An overview of how social media can support the career development process and tips for creating a social media program for career centers.

Career Business

Running Footer - Title or Subtitle JOB SEARCH 2.0: Social Media & Career Development Anita Manuel, M.A. Joe Bucher, M.A.

agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],CSI 09 JOB SEARCH 2.0

social media is… ,[object Object],CSI 09 JOB SEARCH 2.0

social media & you CSI 09 JOB SEARCH 2.0

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],a new conversation CSI 09 JOB SEARCH 2.0 Social media: a fundamental change in how we communicate

great innovation or tmi? CSI 09 JOB SEARCH 2.0

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job search 2.0 ,[object Object],CSI 09 JOB SEARCH 2.0 Source: Juanta42.com, socialmediatoday.com

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great! how do we get started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSI 09 JOB SEARCH 2.0

our social media program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSI 09 JOB SEARCH 2.0

results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSI 09 JOB SEARCH 2.0

how do I use this stuff? CSI 09 JOB SEARCH 2.0

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CSI 09 JOB SEARCH 2.0 what is twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CSI 09 JOB SEARCH 2.0 how is it used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CSI 09 JOB SEARCH 2.0 who’s on it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Internship Workshop—Summer 09 reccomendations Get experience with the tool and determine if it will fit your usage needs. ,[object Object],[object Object],[object Object],[object Object],[object Object]

questions, comments, concerns CSI 09 JOB SEARCH 2.0

Internship Workshop—Summer 09 “ The Social Media Guide” Mashable - Listings of social media related resources, lists, articles. TIME: Using Twitter and Facebook to find a job http://www. facebook .com/ext/share. php ? sid =204386715186&h=- ArAL &u=Er06R&ref=mf 5 Applications to help you find people on Twitter www. readwriteweb .com/archives/5_ways_to_find_more_friends_on_twitter. php Twellow www. twellow .com/ -Twitter “yellow pages” Where to find your job on Twitter www. careerrocketeer .com/2009/05/where-to-find-your-job-on-twitter.html How to use Twitter (video): http://www. howcast .com/videos/149055-How-To-Use-Twitter Top 50 employers on Twitter: http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-twitter/ resources

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Social Media & Career Development

1. Running Footer - Title or Subtitle JOB SEARCH 2.0: Social Media & Career Development Anita Manuel, M.A. Joe Bucher, M.A.

4. social media & you CSI 09 JOB SEARCH 2.0

6. great innovation or tmi? CSI 09 JOB SEARCH 2.0

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25. Internship Workshop—Summer 09 “ The Social Media Guide” Mashable - Listings of social media related resources, lists, articles. TIME: Using Twitter and Facebook to find a job http://www. facebook .com/ext/share. php ? sid =204386715186&h=- ArAL &u=Er06R&ref=mf 5 Applications to help you find people on Twitter www. readwriteweb .com/archives/5_ways_to_find_more_friends_on_twitter. php Twellow www. twellow .com/ -Twitter “yellow pages” Where to find your job on Twitter www. careerrocketeer .com/2009/05/where-to-find-your-job-on-twitter.html How to use Twitter (video): http://www. howcast .com/videos/149055-How-To-Use-Twitter Top 50 employers on Twitter: http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-twitter/ resources

Editor's Notes

You are surrounded by social media and are probably using it now whether your realize it or not. Which tools are your currently using?
A way to identify your unique skills/traits/characteristics and point of view. A way to gain “insider” information on various fields, careers, companies, trends to help with decision making. A way to connect with key networks more easily and quickly. Less formal—a conversation
While many people see the benefits to social media, the volume, speed and accessibility of information can also be overwhelming. And generational difference in views of relationships and communication styles become really evident when discussing social media. Addiction to twitter, expectations for instant info and responses, boundary issues, privacy issues? Is there such a thing as Too Much Information? Remember these are just tools to help support a very traditional and fundamental behavior—building and maintaining relationships (networking). Personal contact and face to face time still trump and are important to successful/long lasting relationships: tweetups, phone/email, meeting in person.
Social media has made it easier for students/clients to access key insider information beyond corporate sites and traditional means of career education. Learning directly from those who are in jobs/careers that you would want to pursue allows you to develop a more realistic understanding of what exists and how to go about reaching specific goals. As you develop interests and skills you can share those with others who share similar passions and this becomes your key network. We all know it is who you know that helps you reach the next level and find new opportunities and advice.
Why show you a survey for marketing budgets in 09 from major corporate, publishing and agency marketing departments (196 in survey) b/c your brand is all about marketing. Seeing what corporate marketing trends are can help us understand why social media is so important to marketing our own “product,” US!
Recent survey of HR professionals showed that 93 % used LinkedIn followed by Facebook at 70% (hrmarketer.com) Networks (online & personal) are still the #1 way companies find new talent , CareerXroads surveys show 27% of hires come from referrals , vs. job boards at 12%
Twitter is an online service that enables you to broadcast short messages to your friends or &quot;followers.&quot; It also lets you specify which Twitter users you want to follow so you can read their messages in one place. Some better questions than “What are you doing?” are “What do we have in common?” or “What is holding my attention?”
Southwest gives out coupons or announces deals via Twitter account. Jet Blue ambassadors
KPMG, Allstate, Burger King, Intel, Verizon all on twitter.
http://www. howcast .com/videos/149055-How-To-Use-Twitter

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