Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
 The original idea for the likert scale is found in
Rensis Likert’s 1932 article in Archive of
psychology titled “ A tech...
• It is a psychometric scale commonly
involved in research that employs
questionnaires.
• It is the most widely used appro...
 I believe that ecological questions are the
most important issues facing human beings
today.
Strongly agree / agree / do...
 We can use it to get an overall measurement
of a particular topic, opinion, or experience
and also collect specific data...
 Likert Scale questions use psychometric
testing to measure beliefs, attitudes and
opinion.
 Working with quantitative d...
 They are uni-dimensional, because they only
give a certain amount of choices.
 Previous questions will have influenced
...
 Participants may base answers on feelings
toward surveyor or subject.
 Scale requires a great deal of decision-
making....
THANK YOU
Likert Scale
Likert Scale
Prochain SlideShare
Chargement dans…5
×

Likert Scale

I have given some simple information about the usage of likert scale :) ....I hope everyone understands it easily :)

  • Identifiez-vous pour voir les commentaires

Likert Scale

  1. 1.  The original idea for the likert scale is found in Rensis Likert’s 1932 article in Archive of psychology titled “ A technique for the measurement of Attitudes”.  Likert-type or frequency scales use fixed choice response formats and are designed to measure attitudes or opinions
  2. 2. • It is a psychometric scale commonly involved in research that employs questionnaires. • It is the most widely used approach to scaling responses in survey research. • Likert scales are a non-comparative scaling technique and are one-dimensional in nature. • When responding to a Likert questionnaire item respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.
  3. 3.  I believe that ecological questions are the most important issues facing human beings today. Strongly agree / agree / don’t know / disagree / strongly disagree Each of the five (or seven) responses would have a numerical value which would be used to measure the attitude under investigation.
  4. 4.  We can use it to get an overall measurement of a particular topic, opinion, or experience and also collect specific data on contributing factors.  Choose a particular scale (3 point, 5 point, 7 point, etc) and use it as your standard to cut down on potential confusion and fatigue. This will also allow for comparisons within and between your data sets.
  5. 5.  Likert Scale questions use psychometric testing to measure beliefs, attitudes and opinion.  Working with quantitative data, it is easy to draw conclusions, reports, results and graphs from the responses.  Likert Scale questions use a scale, & people are not forced to express an either-or opinion, rather it allows them to be neutral.  It is very easy and quick type of survey and it can be sent out through all modes of communication, including even text messages.
  6. 6.  They are uni-dimensional, because they only give a certain amount of choices.  Previous questions will have influenced responses to any further questions that have been asked.  Participants may not be completely honest - which may be intentional or unintentional.
  7. 7.  Participants may base answers on feelings toward surveyor or subject.  Scale requires a great deal of decision- making.  can take a long time to analyze the data
  8. 8. THANK YOU

×