A Presentation on the famous MNC - Faber Castell... This presentation covers Introduction, Organisational Change and development, Diversification, Competitors etc..

3. History
It was 1761, when cabinet maker Kaspar Faber,
settled in Stein, near Nuremberg in Germany, to
make his first simple pencils. He took extra care to
plane and glue each of them by hand. This quality
craftsmanship proved worthy, and at the Nuremberg
market, the sales of his pencils flourished. The Family
Dynasty of Pencil makers had begun.

4. The Mid 19th Century, saw his Great Grandson Lothar Faber,
transform the company. He mechanized production, achieving a
consistency of quality previously unheard of.
He invented the hexagonal pencil, and created standards for pencil
size and grades of hardness still in use today. His products were
marked A. W. Faber, after his Grandfather Anton Wilhelm.
These were the first ever Brand Name
Writing products, and amongst the
earliest branded articles in the world.

5. Offices were opened in New York, London, Paris, Vienna and St
Petersburg. A. W. Faber products were winning Exhibition
Certificates, Awards and Medals all over the World.
In 1898, Ottilie married Count Alexander zu Castell, the family
name became Faber – Castell. Shortly after the turn of the century,
a new Castle was built in the grounds next to production facility.

6. The simple pencil manufacturer has developed into a World Leader in stationaries ,
also extending into private label Cosmetics. Today, after 244 years, the Faber –
Castell Company is more successful than ever before. Throughout 8 Generations,
spanning 3 Centuries of operation, the family’s vision has remained the same.
(Ottilie von Faber married Count Alexander zu Castell)

7. Indian Operations
Mission & Vision
“Faber-Castell India aims to be the
best stationary product company
in the product categories and
market segment that it chooses to
be in. This will be achieved by
building Faber-Castell as a trusted
brand that delivers innovative
quality products with outstanding
consumer service”

8.  Faber-Castell India started its operations in 1998 and since then has continued to set
new benchmarks in innovation in product and packaging in the Indian stationary
industry Over the last ten years Faber-Castell has expanded its reach across the
traditional retail and modern trade channels with a strong network of over 500
distributors serviced through its 9 branches.
 Faber-Castell strives for continuous improvement in all its processes and aims to
provide defect free products from its quality certified factories. The products
manufactured by Faber-Castell India are not just loved by Indian consumers but also
appreciated by consumers across the globe. Faber-Castell India exports its products to
over 40 countries and is directly responsible for sales and marketing for the SAARC
nations.

9. YEAR PROGRESS
1998 Faber-Castell starts its Indian operations with its first factory in Goa producing
Erasers
1999 Export operations launched with the export of Fiber Tip pens to Germany
2000 Launch of the Triangular Pencils concept in the Indian market
2001 ISO 9001 certification for manufacturing unit in Goa
2002 Launch of new factory in Chennai for writing instruments
2004 IS014001 certification for manufacturing unit in Goa
2005 Designated as the Competence Center for Crayons & Oil Pastels within the
Faber-Castell group
2007 Faber-Castell India expands it Fiber Tip manufacturing facility to become the
manufacturer with largest capacity for producing Fiber-Tip pens in the world
2008 New factory in Daman to expand the range of and capacity for Children’s’
products
2009 Faber Castell India becomes the first company to introduce Phthalate free and
PVC Free Erasers in the Indian market

10. Brand Essentials
 COMPETENCE & TRADITION
Faber Castell has its competence based on their roots, history, experience and
constant learning to shape its own future with entrepreneurial spirit. This
guarantees a sound know-how to maintain or build a solid leadership, high degree
of credibility and a strong global communication and distribution network based on
fair partnership.
OUTSTANDING QUALITY – BEST OF THE CLASS
Faber Castell is determined to be the best of the class in all products and services.
Faber Castell respects the needs of the regional markets, always considering global
requirements. Faber Castell understand quality as ensuring: - clear point of
difference, perceived and relevant added value; - outstanding performance; -
characteristic and timeless design.

11.  INNOVATION & CREATIVITY
Faber Castell mean innovation and creativity as pioneering and providing
continuous improvements to offer solutions with relevant benefits to end
consumers. Faber Castell stimulates own creativity through an open working
atmosphere, dedication, commitment and international interdisciplinary working
teams.
 SOCIAL & ENVIRONMENTAL RESPONSIBILITY
Faber Castell keeps consistent obligation and commitment towards people and
environment. It practices the social responsibility within the company, with
business partners and in the community. Faber Castell prioritize and
continuously search for environmental friendly processes and materials to
contribute to planet preservation. Faber Castell is ahead on anticipating future
trends and impacts to accomplish its obligations and guarantee sustainability.

12. Products

13. Creative
Studio(Blue Line)
Faber Castell
Design

14. Did you know that Faber-Castell…
Is the largest pencil manufacturer in the world
Invented the hexagonal pencil
Set standards for grading of pencils
Was the first pencil brand to win several design awards (for the
innovative triangular pencil “Grip 2001”)
Was the first to launch the triangular pencil
Is the first and the only company to use water based varnish on
pencils to ensure children’s safety and environment protection
Is the only brand that is self-sufficient in wood production
thanks to its reforestation project.

15. COMPETITORS

16. INDIAN COMPETITORS GLOBAL COMPETITORS
• APSARA PENCILS STAEDTLER
• NATRAJ PENCILS MABILO
• ITC CLASSMATE MAPED
STABILO

17.  FACTORS ANALYSED
• SUSTAINABLE SOURCING
• CERTIFICATIONS
• CARE FOR SOCIETY
• PRICE
• ACKNOWLEDGEMENT

18.  SUSTAINABLE SOURCING
HINDUSTAN PENCILS:
Concern for the environment has led them to develop own
plantations (no usage of forest woods).
FABER CASTELL:
 Faber Castelle started a unique afforestation programme
in the Brazil. The forests have now grown to 10,000 hectares
(100 sq.km) and were awarded the FSC-FM (Forest
Management) seal of environmental quality in 1999.

19.  CERTIFICATIONS
• HINDUSTAN PENCILS:
All products conform to European CE EN-71 safety standards.
• FABER CASTELL:
Global Forest & Trade Network (GFTN) – an organization within
the World Wide Fund for Nature (WWF).

20.  CARE FOR SOCIETY
HINDUSTAN PENCILS:
Contest for children like Apsara Colorama Excellence Awards –
Inter School Art Contest
FABER CASTELL:
 Project Arboris
 Waste Management – Electricity -Renewable Energy
 Programa Voluntários

21.  PRICE
HINDUSTAN PENCILS:
 Natraj – Rs. 3.50/-
 Apsara – Rs. 5/-
FABER CASTELL:
Rs. 5/-

22. HINDUSTAN PENCILS:
Close association as household brands.
FABER CASTELL:
Faber-Castell is the first private company in the world
entitled to deal in emission certificates from forests, as
foreseen by the Kyoto protocol to reduce world-wide
emissions of carbon dioxide.

23. Changes in Faber Castell

24. Changes in The company logo

25.  In 1905 Count Alexander brought out a new range of top-quality pencils,
which he called Castell. To distinguish them from his competitors, Count
Alexander chose his regimental color for the paint coating: green.
 Over the years, the Castell pencils became a classic. Count Alexander also
commissioned a painting of two “knights of the pencil”, an advertising motif
that decorated the boxes and cases for decades.
 Later it was considered rather old-fashioned and was dropped. But in the early
1990’s, when the present Count was creating a new corporate image for the
company, the knights were reinstated as a symbol of the Faber-Castell brand.
In stylized form, they are now an essential part of the company logo.

26. Change principles and Change in the
company over the past many years…
Change in name (Ottilie von Faber married
Count Alexander zu Castell)
“Constant Innovation and Creativity”
No compromise on quality…

27. Innovation and Creativity
 Colored Pencils
 Crayons
 Creativity for
Kids Kits
 Drawing and
Sketching Sets
 Drawing,
Sketching, and
Tracing Papers
 Erasers
 Mixed Media
Sets
 Pastel Pencils
 Pastels
 Pencil
Sharpeners
 Pencils
 Pens
 Watercolor
Pencils
 Other Products
by Faber-Castell
 Metallic Pencils

28. OTHER ELEMENTS

29.  The German company holds a 90% stake in the Indian arm, A.W.
Faber-Castell (India) Pvt. Ltd and Ors, and the balance rests
with Anup Bhaskaran Rana, its managing director.
 Faber-Castell is one of the world's largest and oldest
manufacturers of pens, pencils other office supplies
(e.g., staplers, slide rules, erasers, rulers) and art supplies, as well
as high-end writing instruments and luxury leather goods.
Headquartered in Stein, Germany

31. anton wolfgang graf von faber castell

32. Faber-Castell India started its operations in 1998 and since then has
continued to set new benchmarks in innovation in product and
packaging in the Indian stationary industry Over the last ten years
Faber-Castell has expanded its reach across the traditional retail
and modern trade channels with a strong network of over 500
distributors serviced through its 9 branches.

33. INNOVATION AND CREATIVITY
Faber Castell mean innovation and creativity as
pioneering and providing continuous
improvements to offer solutions with relevant
benefits to end consumers.
Faber Castell stimulate its own creativity through
an open working atmosphere, dedication,
commitment and international, interdisciplinary
working teams.

34. Diversification
 Fashion & Fiber
Fabulous fabrics, trendy textiles and fun embellishments -
dream up your own designer originals.

35.  An intelligent modular system of formulations, packaging
and accessories offers ultimate flexibility. Whether wax-
based or liquid, every formulation is characterized by a
specific property adapted to the individual packaging.
Faber Castell’s standard textures classified into the four
segments FACE | EYES | LIPS | NAILS

36.  Creative decoration adds individuality to pencil design and
transforms cosmetic pencils into works of art.
 Faber Castell came up with several decoration elements which
are highly creative and innovative.

37. Thank You….
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