2. About Brazil
Brazil, officially the Federative Republic of Brazil, is the
largest country in both South America and the Latin
America region. It is the world's fifth largest country, both
by geographical area and by population, with over 193
million people.
Population: 196,655,014
Capital: Brasília
Currency: Brazilian real
President: Dilma Rousseff
Official language: Portuguese Language
Government: Federal republic, Constitutional republic,
Presidential system
3. Most of them have mixed backgrounds.
Intermarry and Portuguese brought
share culture African slaves
9. Doing Business in brazil
A strong diversified economy and unique culture make
doing business in Brazil an exciting but often
challenging endeavour.
11. Working Relationships in Brazil.
Close personal relationships and building trust.
Brazilians prefer to do business with those they know
and trust.
Centralization of power is frequently mentioned as a
pronounced characteristic in Brazilian business.
12. Business Practices in Brazil.
Handshakes.
Use of titles and first names.
high Uncertainty Avoidance
Power Distance rankings
Oral communication.
Culture oriented.
13. Brazilian Management Style.
Importance of technical abilities.
Relationships are of key importance.
direct instructions by manager.
Brazilian subordinates, try to be as clear, precise and
comprehensive as possible.
14. Dress Etiquette.
Men should wear Women should wear
conservative, dark suits or dresses that are
coloured business suits. elegant and feminine
with good quality
accessories.
17. Brazilian Business Etiquette.
DO Don't
DO schedule extra time. DON’T show feelings of
DO make eye contact. frustration or impatience.
DO accept food or drinks. DON’T publicly criticise your
DO expect a meal to take
Brazilian counterparts.
longer as it is always like a
celebration.