Accenture was originally named Andersen Consulting but changed its name in 2001 when it split from Arthur Andersen. The new name "Accenture" was chosen because the words "Acc-enture" and "Adv-enture" rhymed with each other and the "Ac" paid homage to Andersen Consulting. Accenture is a global professional services company that provides strategy, consulting, digital, technology and operations services. It has offices in over 200 cities across 53 countries and focuses on innovation, high performance, and incorporating improvements after acquisitions to deliver value to clients.
12. •Look forward, not backward
•Focus relentlessly on key value levers
•Incorporate post-deal improvements
•High quality advice should be free from commercial interest
•Insists on deep industry , technical and operational expertise.
19. Accenture evolved to be such a big consultancy firm.
Changing marketing strategy with situations has
always been beneficial.
Accenture has really done well in targeting its B2b
audiences.
Got “Wake up call” from its competitors.
20.
21. This presentation is not an official presentation of the
company “Accenture”. It was prepared for the purpose
of learning and is one of the assignment of the Marketing
management internship under the esteem guidance of
Prof. Sameer Mathur .
Created by:
Ankit Kumar
Guided by:
Prof. Sameer Mathur
