1. IMC ASSIGNMENT 3
Creating an advertising strategy in different media:
I choose a Cosmetic company.For such company where it offers the
cosmetic products and the saloons,I choose one of a product ex:
Lipstick and advertise that product in different media and its role in
advertising the products of the company.
Multimedia: If we consider multimedia like TV, generally we
have good looking models can be celebrities who brings the
essence of beauty also who endorse the product. The same could
be followed for this company as well because it helps the brand to
reach with a large section of customers.
E-mail marketing: By e-mail marketing, we could share
exclusive codes and coupons for customers for the first purchase,
so that it attracts the customers increases the curiosity.
Print media: Here we could have pictures of models in
newspapers with the shades of lipstick with its features creates an
awereness of the product .
Website: design a website that shows various collections
available for online sales and offline sales at showrooms and
outlets. Also enable use of coupons and codes in it and have it
user friendly with very few steps in purchasing and increase the
traffic with signups..
Social Media: Design the social media content across differnt
platforms of Facebook,Twitter and mainly on apps that have more
visual content like instagram by contacting the influencers to
endorse the product so that customer gets influenced and also
2. Share the links across customers to have them view the new
products for sale.
Blogs: Create blogs that help men more in grooming with their
products. Also have celebrities and fashion experts share their
opinion and experience.
SEO: Optimize search engines to help people identify the
products with keywords easily.
Other offline media: Engage with people in large gathering by
conducting events like fashion parades also have stalls with
sample product use so that customer can experience the feel.
Have the general public participate more in these. In that way,
people have a chance to connect with the product instantly. Also
have pamplets,broucheres and billboards in those large gathering.
Mobiles: Send reminder messages on mobiles regarding special
offers for customers and product details of latest updtes.
