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Strategic Perspective Of Present And Future Opportunities And Challenges Of Indian Tractor Industry,[object Object],Presented By -: AnmolVerma,[object Object],Roll. No.-: PG9009 ,[object Object]
AGENDA,[object Object],INTRODUCTION TO THE PROJECT         ,[object Object],INDUSTRY PROFILE   ,[object Object],DRIVERS FOR THE INDUSTRY,[object Object],GROWTH OF TRACTOR INDUSTRY,[object Object],FUTURE OF TRACTOR INDUSTRY,[object Object],CONCLUSION & RECOMMENDATIONS,[object Object],BIBLIOGRAPHY,[object Object],Anmolverma24@gmail.com,[object Object]
Anmolverma24@gmail.com,[object Object],Mothersonsumi system is auto component company  ,[object Object],business enterprises required vital information to keep alive it’s day to day business activities.,[object Object]
Automobile Industry ,[object Object], Light Pass Vehicle ,[object Object], Commercial  Vehicle ,[object Object], Tractor,[object Object], Two Wheelers  ,[object Object], Three Wheelers,[object Object], PCs/MUVs/SUVs,[object Object], LCVs/M&HCVS/BUSES,[object Object],Farm/Earthmoving & Construction Equipments,[object Object], Motorcycles/Scooters/Mopeds,[object Object], Passenger Carriers / Goods Carriers,[object Object],Anmolverma24@gmail.com,[object Object]
Tractor ,[object Object],Agriculture ,[object Object],Construction equipment,[object Object],Anmolverma24@gmail.com,[object Object]
23.11 ,[object Object],13.80,[object Object],6.72,[object Object],6.60,[object Object],Anmolverma24@gmail.com,[object Object]
World leading tractor manufacture ,[object Object],Anmolverma24@gmail.com,[object Object]
Anmolverma24@gmail.com,[object Object]
Deere & Company,[object Object],[object Object],    And The Leading Manufacturer Of Agricultural Machinery In The World.,[object Object],[object Object]
A US$23.11 billion company.Anmolverma24@gmail.com,[object Object]
CNH,[object Object],A fiat group company.,[object Object],CNH manufactures its products in 38 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,600 full line dealers and distributors.,[object Object],Anmolverma24@gmail.com,[object Object]
Mahindra ,[object Object],Farm Equipment Sector are spread across six continents and in around 25 countries.,[object Object],International Operations-,[object Object],[object Object]
(Srilanka, Bangladesh, Nepal), Middle East (Iran, Syria etc) and East Europe (Serbia and Macedonia; FES has entered the Turkey market .Mahindra have 5th largest tractor company of china Mahindra YuedaYancheng Tractor Company (MYYTCL),[object Object],Anmolverma24@gmail.com,[object Object]
AGCO,[object Object],[object Object]
More Than 2,700 Independent Dealers And Distributors In More Than 140 Countries Worldwide.
 Listed As 337  Place In The Fortune 500 Ranking In 2010.Anmolverma24@gmail.com,[object Object]
Indian Tractor Industry ,[object Object],Anmolverma24@gmail.com,[object Object]
Current manufacture of tractor in India…..,[object Object],Mahindra & Mahindra.,[object Object],TAFE.,[object Object],L&T - John Deere.,[object Object],Eicher.,[object Object],Mahindra Gujarat Tractor Limited.,[object Object],New Holland.,[object Object],Escorts (Escort, Powertrac and Farmtrac).,[object Object],Sonalika (International Tractors Ltd.),[object Object],Punjab Tractors Ltd (Swaraj Tractors).,[object Object],Same Deutz-Fahr Ltd.,[object Object],HMT Tractors.,[object Object],Balwan Tractors, force motors ltd.,[object Object],VST Tillers.,[object Object],Captain Tractors Pvt. Ltd.,[object Object],Crossword Agro Industries.,[object Object],Indo Farm.,[object Object],MARS Farm Equipments Ltd.,[object Object],Preet Tractors.,[object Object],Standard.,[object Object],Anmolverma24@gmail.com,[object Object]
Market Share Of Company In India ,[object Object],Anmolverma24@gmail.com,[object Object]
Leading Company In Tractor Market Of India 2010,[object Object],Mahindra ,[object Object],Tafe,[object Object],Escort,[object Object],Sonalika,[object Object],Fiat New Holland,[object Object],Johan Deere,[object Object],Anmolverma24@gmail.com,[object Object]
Mahindra ,[object Object],Mahindra Tractors Is Number One In Sales In India - The Largest Tractor Market In The World. And It Has Been The Market Leader Since 1983.,[object Object], Its Sales Are Predominantly In The States Of Gujarat, Haryana, Punjab, Maharashtra And The Southern States. ,[object Object],Its Sales In Gujarat Are Under The Label Mahindra Gujarat And Its Sales In Punjab Are Under The Label Swaraj. In 1999, Mahindra Purchased 60% Of Gujarat Tractor From The Government Of Gujarat.,[object Object],Anmolverma24@gmail.com,[object Object]
+46% growth in 2010,[object Object],No.Of Tractor,[object Object],*Includes PTL/Swaraj Division Sales From Aug 08 Onwards.,[object Object],Anmolverma24@gmail.com,[object Object]
Total Sale Of Tractor On Domestic Market,[object Object],Anmolverma24@gmail.com,[object Object]
TAFE ,[object Object],TAFE is a US $750 million tractor major incorporated in 1960 at Chennai in India, in collaboration with Massey Ferguson (now owned by AGCO Corporation, USA) TAFE acquired the Eicher tractors business, ,[object Object],TAFE exports to 80 countries with major markets being Bangladesh, USA, Afghanistan, Yugoslavia and Sri Lanka.,[object Object],Anmolverma24@gmail.com,[object Object]
TAFE+EICHER TRACTOR- SALES  FY05 TO FY10,[object Object],CAGR  +11.79 ,[object Object],Anmolverma24@gmail.com,[object Object]
Escorts ,[object Object],Commenced manufacturing operations in 1964 and today has 4 manufacturing plants in India.,[object Object],Capacity: 98000 Tractors per annum. ,[object Object],Have 3 recognized and well-accepted tractor brands ,[object Object],Since inception, have manufactured over 1.1 million tractors. Current market share in the tractor segment is 13%.,[object Object],[object Object]
Escorts Sales State Wise  Anmolverma24@gmail.com,[object Object]
ESCORTS  SALES FY05 TO FY10,[object Object],CAGR 12.96,[object Object],Anmolverma24@gmail.com,[object Object]
ITL- Sonalika,[object Object],Sonalika group was established in 1969 and started with manufacturing of farm implements. Subsequently, ITL was incorporated on October 17, 1995 for the manufacture of Tractors. ITL mainly manufactures various Tractors of Sonalika brand between 30 H.P to 90 H.P,[object Object],The company remains strong in the Northern market; however the presence remain weak in South,[object Object],Anmolverma24@gmail.com,[object Object]
ITL (SONALIKA) SALES FY05 TO FY10,[object Object],CAGR 8.37,[object Object],FY15 Is  50,000 Tractor,[object Object],Anmolverma24@gmail.com,[object Object]
New Holland,[object Object],New Holland Fiat India is a 100% subsidiary of USD 14bn. CNH Global,  ,[object Object],Not just India, tractors made by New Holland India have made their mark in the rest of the world. ,[object Object],Anmolverma24@gmail.com,[object Object]
NEW HOLLAND SALES FY05 TO FY10,[object Object],CAGR +14.59,[object Object],Anmolverma24@gmail.com,[object Object]
John Deere,[object Object],John Deere established a green field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited (L&T).,[object Object],The company started its operations in India by setting up a green field project for manufacturing modern agricultural tractors at Sanaswadi near Pune. ,[object Object],John Deere Says About Indian Market,[object Object],Anmolverma24@gmail.com,[object Object]
JOHN DEERE SALES FY05 TO FY10,[object Object],CAGR +30.29,[object Object], Maximum in the industry  ,[object Object],Anmolverma24@gmail.com,[object Object]
Manufacturing unit location in India ,[object Object]
+37% Growth In F10,[object Object],No. Of  Tractor,[object Object],Anmolverma24@gmail.com,[object Object]
DRIVERS FOR THE INDUSTRY,[object Object],Some Long-Term Demand Drivers For The Industry,[object Object],Agriculture In India,[object Object],Agriculture Development In India ,[object Object],Indian Agriculture Industry Overview (SWOT Analysis),[object Object],Anmolverma24@gmail.com,[object Object]
Anmolverma24@gmail.com,[object Object]
Agriculture In India,[object Object],India ranks second worldwide in farm output.,[object Object],[object Object],Anmolverma24@gmail.com,[object Object]
Need For Agriculture Mechanisation,[object Object],Reduction In Work Force,[object Object],AGRCULTURE MECHANISATION,[object Object],Achieving Sustained Growth Rate Of 4-5%,[object Object],Increasing Productivity,[object Object],Agriculture Based Energy Policy,[object Object],Anmolverma24@gmail.com,[object Object]
GROWTH OF TRACTOR INDUSTRY,[object Object],Future Of Tractor Industry,[object Object],SWOT Analysis Of Tractor Industry,[object Object],Challenges For Tractor Industry,[object Object],Rate Of CAGR Of Domestic Market,[object Object],Anmolverma24@gmail.com,[object Object]
Anmolverma24@gmail.com,[object Object],India Having Defer Penetration From The World And Other Country ,[object Object]
Industry Sale Across The Region ,[object Object],Anmolverma24@gmail.com,[object Object]
SWOT Analysis of tractor industry  ,[object Object],s,[object Object],w,[object Object],[object Object]
  high rate of Indian  GDP.

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Strategic perspective of present and future opportunities and challenges of indian tractor industry’