1. By Anna Foxabbott

2. The Brief
“You have been commissioned by the Northern Echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be
self financed through sales or advertising. You must
also produce your magazine for a specified audience
segment within the 16 to 25 age group.”

3. How will I meet the brief?
I have made my magazine fit the brief by doing the following:
Making a high quality product
Having an ABC1 audience
Making a “Women’s Fashion” magazine for 16-24 year olds
Filling a gap in the market
Making my product self financed through sales and advertising

4. Reader Profile
Female-
91%
Male-
9%
Average Age-
17
Age Group-
16-24
ABC1-
72%
Aspirants
My readers may be quite brand
orientated and trust the companies
that they know. They may shop at
places such as Adidas and own
products from Apple.
My readers spend £50-£100 on
clothing each month.
They typically shop at ASOS,
Topshop and Zara.

5. Secondary Target Audience
My secondary target audience are the Northern Echo readers.
Age 65+
I will accommodate to them by using no taboo language or slang, as this would be
inappropriate for this audience.
I will include local links too, so that it appeals to the local readers and they feel although
they can relate more to the articles.
I will ensure that the writing is clear and easier to read for the elderly.

6. Unique Selling Point
The Unique Selling Points of my magazine are:
A fashion magazine aimed for younger people
Containing affordable clothing that is accessible to students
A magazine which they feel although they can achieve the looks shown to them rather than
it being something for them to aspire to.

7. Client Constraints
The IPSO is the Independent Press Standards
Organisation and they work to ensure that the editors’
code of practice is being followed by journalists. They
have a number of codes which must be followed by all
journalists and editors, so I will ensure that I am
following them all when making my magazine.
I must consider these codes:
Defamation
Slander/Libel
Contempt of Court
Copyright
“We are able to impose new sanctions,
including the ability to determine the
nature, extent and placement of
corrections, when they are necessary in
order to remedy a breach of the Editors'
Code.”
www.ipso.co.uk/IPSO/

8. Genre Research
I wanted to find out what magazines my audience liked to read.
I asked some people who were my target
audience why they thought that Vogue was
unsuitable for them.
“The clothes shown in the photoshoots are
always so expensive and unwearable which
makes it hard to get inspiration from the
magazine.”
This tells me that there is a gap in the market
as the audience are reading a magazine which
is actually helpful for them in terms of
fashion and style.

9. Genre Research

10. Genre Convention
I noticed many conventions and repeating features of my magazine’s genre.
Because of the topic of women’s lifestyle, the writing is more casual and more like a chat
between friends than a formal informative article.
The models are generally young women
There is lots of alliteration used in the headlines of articles.
There are generally a lot of minimalist layouts which have quite a lot of white space to
keep the articles looking clean.

11. Audience Research
Imagery
I will use models who are in the age
group of my audience so that they feel
although they can relate to them and
wear the clothes themselves.
Colours
I will use a restricted colour scheme so
that my magazine is more minimalist
with a good aesthetic. But I will use
bright colours as a feature to keep it
interesting.
Language
I will use language which is interesting
and keeps the attention of my readers
with the use of jokes and alliteration.
Layout
I will have a 70:30 image to text ratio as
I think that the images will be
important for my articles as it will catch
the audience’s eye and keep their
attention whilst reading.

12. Mock Ups
I created two mock ups to try out ideas that I had for a double page spread. I then research to
find out which one is most successful with my audience.

13. Mock Up 1
“There are some gaps that could be filled by a
breakout box.”
“It doesn’t look like too much to read which I
appreciate with articles.”
“The images link to the article which gives an
explanation of them.”
“The voice of the narrator is very friendly and
also chatty. It makes it more personal and
makes you feel like you can recreate it
yourself.”
“I think that the colours are very 70s and
fitting with the subject of the dps.

14. Mock Up 2
“The colour scheme draws focus to the
pictures because there’s no colour
anywhere else”
“There is a good balance of 50/50 text to
image ratio”
“The fonts may look too sophisticated for
the target audience. The main body text
should be more sans serif and modern”
“You made some great points about simple
things that everyday people can do to
change their style to be a bit more 70s.”

15. Flat Plan- Front Cover
Bold mast-head which is eye-catching and easy to notice
on the stands.
Photo of model which is clear and bright. Model is in the
age group of the reader so it is more appealing and
relatable to them.
White background makes the image and sell lines stand
out and gives a minimalistic feel to the cover.
Minimum amount of sell lines to make the cover look
minimalist and not crowded.
Restricted colour scheme that fits in with the content of
the magazine.

16. Flat Plan- The Real Life of a Model
Big title that is eye-catching to the
audience.
Interesting font used to make it stand
out.
Photographs in polaroids to fit with
popular trends and also fit with the
theme of the article.
Minimalist colours in the fonts so that
the focus is on the imagery.

17. Flat Plan- Top 5 Wardrobe Essentials
Easy to read article split up into 5
simple steps.
Photo of a model in the age group of
my audience so that they can
relate to the photograph.
Interesting layout with bursts of
colours to make it eye-catching
and appealing.
Border around the article to give
some dimension.

18. Flat Plan- Get the 70s Style
50/50 image to text ratio with
them separated on each page
so that it is easy to read.
Breakout quotes to make the
article easily readable.
9 photos to keep the audience’s
attention.
Interesting flowery font as the
title so that it links in with the
theme of the article.

19. Flat Plans- Contents
Title features the logo so that there is continuation
throughout the magazine.
Images from the articles are features to make it all link
in but to also direct the readers to those pages.

20. Article 1- Get the 70s Style
This will be an easy to follow guide of how to get the 70s
style and make it wearable and affordable for my
audience.
It will be easy to understand for all audiences whether
they know much about fashion or not, so jargon will
not be used to exclude anybody.
It will be in a low register and seem chatty with the
audience as it will be direct to the reader so they
feel like the journalist is talking directly to them.
I will use bright colours in the imagery so that the article
is eye-catching and appealing to the reader.

21. Article 2- The Real Life of a Model
This article is an interview with a young model where she
answers questions about the real life of a model.
She reveals information about her work and
controversial current topics which will draw readers
into reading the magazine.
As she is 18 years old, the readers will be able to identify
with her more as she is within their age group.
The personality of Lara (the interviewee) comes through
more as there are lots of direct quotes used so the
reader can get an idea of her personality.

22. Article 3- Top 5 Wardrobe Essentials
Using information I have gathered from first and second
hand research, I have created a list of 5 wardrobe
essentials.
This will be a quick and easy to read article seperated
into 5 sections which makes it quick to skim read it.
The imagery will be very clean and high quality so that
the items of clothing can be seen well.
There will also be a breakout box to give more
information and advise the reader how to shop each
piece on a budget.

23. Rate Card for Advertisements

24. Expenditure
This is the total expenditure of my
product. By using local models,
photographers and journalists, I have
been able to keep the costs down for
these people. The printing is the biggest
cost on my product because it is a
premium magazine so I have ensured to
use a high quality of paper so that it is a
premium product.

25. Income
The majority of my magazine’s income comes from
sales as my magazine is premium so that price is
quite high at £4.50. I worked out that there would be
around 10,000 sales per issue due to the amount of
people from The Northern Echo’s audience that mine
would appeal to.
There is also a large income from advertisements as
my magazine is a high percentage of these.

26. Commercial Viability
Pages: 32 pages
Adverts: 17 pages
Quality of my Magazine: Premium Quality
Paper Quality: 250 gsm for the cover and 135 gsm for the contents
Size of magazine: A4

27. Distribution
I will sell my magazine in places such as:
Corner Shops
Supermarkets
Clothing stores

28. Total Profit
£30,230.89
This is the total amount that my magazine makes after the expenditure
costs and the distributors costs have been taken off of the income.

29. Any Questions?