MNG00723 Global Business Unit Information Guide Session 2, 2014 scu.edu.au/business CRICOS Provider: 01241G http://scu.edu.au/business/ Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3About this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Graduate attributes and unit learning outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Learning resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Prescribed texts and materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Managing your study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Teaching and learning arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Estimated workload . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Scheduled Study Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Assessment 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Timetables . . . . . . . . . . . ...

1. MNG00723
Global Business
Unit Information Guide
Session 2, 2014
scu.edu.au/business
CRICOS Provider: 01241G
http://scu.edu.au/business/
Contents
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3About this
unit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .3Content
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .3Graduate attributes and
unit learning outcomes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Learning
resources
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .4Prescribed texts and
materials
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Managing
your study
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .6Teaching and learning
arrangements
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 6Estimated workload
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 6Scheduled Study Hours
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment overview
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment details
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 7Assessment 1
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 2
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 3
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Timetables
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .10Suggested study
timetable
2 | MNG00723 Global Business (Session 2, 2014)

3. About this unit
Examines the (additional) challenges confronting the global
business manager. Firstly explores
the vibrant and dynamic global business environment and the
opportunities and threats posed
by operating in a global environment; notably in political
economy and culture. Then turns to
the development of global business strategy, addressing
strategic management, entry strategies,
organisational design and the functional areas of marketing,
finance and human resource
management.
Content
Topic 1 The global business arena
Topic 2 Theories of international trade and government
intervention
Topic 3 Cooperation between nations
Topic 4 Differences in political economy
Topic 5 The cultural environment of international business
Topic 6 Understanding emerging markets
Topic 7 Social responsibility in global business
Topic 8 Global strategic management
Topic 9 Global marketing strategies
Topic 10 Global human resource management
Graduate attributes and unit learning outcomes
As a graduate of Southern Cross University, you will have
developed skills, values and attitudes
that are essential for gaining employment and advancing
lifelong learning. The University
refers to these as graduate attributes
(http://policies.scu.edu.au/view.current.php?id=00091#s3)
and identifies them as follows:

4. GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice,
GA4 Knowledge of a discipline,
GA5 Lifelong learning, GA6 Communication and social skills,
GA7 Cultural competence.
This unit will assist students to develop the following graduate
attributes (shown below as they
relate to this unit's learning outcomes):
Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6
GA7
On completion of this unit, students should be able to:
1. evaluate the role of culture, governments
and international organisations in
promoting global trade and business
✓ ✓
2. assess the opportunities and threats
posed by cultural differences in a global
environment
✓ ✓
3. evaluate the risks, costs and benefits of
doing business in different countries
✓ ✓
4. argue a point of view relating to ethics
and social responsibility by global
businesses.
✓ ✓

5. About this unit | 3
http://policies.scu.edu.au/view.current.php?id=00091#s3
Learning resources
The referencing style used below is Harvard. Refer to
Referencing guides (http://scu.edu.au/
library/index.php/14) for the referencing style you should use.
Prescribed texts and materials
Prescribed texts
Cavusgil, ST, Knight, G & Riesenberger, JR 2012, International
business Australasian edition:
the new realities, 1st edn, Pearson, Pearson Australia. ISBN:
9781442533561.
There are compulsory readings and a Study Guide for this unit.
See MySCU
(http://learn.scu.edu.au) for details.
4 | MNG00723 Global Business (Session 2, 2014)
http://scu.edu.au/library/index.php/14
http://scu.edu.au/library/index.php/14
http://learn.scu.edu.au
http://learn.scu.edu.au
Managing your study
The first step in managing your study for this unit is to
familiarise yourself with this document
and the MySCU (http://learn.scu.edu.au) Learning Site. You

6. should refer frequently to the
MySCU Learning Site for announcements and updates.
Welcome
Welcome to, MNG00723, Global Business. We are sure you will
find this unit challenging and
at the same time rewarding.
The student workload for this unit is 150 learning hours.
However, as this is an average; you
may find yourself spending more or less time on this, depending
on your existing knowledge
and skills. This unit requires you to apply everyday business
concepts to the international
arena. It challenges you to consider situations outside the
normal scope of domestic business
and develop solutions and strategies to assist the international
business to compete in a
dynamic environment. You will need to undertake research into
many disciplines within
business studies and consider complex situations. In doing this
you will not only improve your
skills in the domestic market, but also identify opportunities
within the international
marketplace. We hope you enjoy the challenge.
Recommended reference materials
The following electronic books and journal articles have been
selected as additional references
for this unit. A guide to downloading these resources is
available on your MySCU. Further
reference materials can be found in the SCU Library’s
electronic book and journal collections:
Ebrary
http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/hom

7. e.action
(http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/ho
me.action)
Journal databases
http://www.scu.edu.au/library/index.php/52/
(http://www.scu.edu.au/library/index.php/52/)
Journals
Cross-cultural research
European Journal of International Management
Global strategy Journal
International Journal of Human Resource Management
International Marketing Review
Journal of International Business Studies
Journal of Management Studies
Management International Review
Managing your study | 5
http://learn.scu.edu.au
http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/hom
e.action
http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/hom
e.action
http://www.scu.edu.au/library/index.php/52/
Sloan Management Review
European Business Review
Harvard Business Review
Teaching and learning arrangements
Estimated workload
Scheduled hours Personal study Total

8. 30 100 130
Your scheduled study hours are allocated as follows:
Gold Coast
Teaching method Duration Frequency
Lecture online 1 hour 10 weeks
Tutorial on-site 2 hours 10 weeks
Distance Education
Teaching method Duration Frequency
Lecture online 1 hour 10 weeks
New Zealand - Manukau IT
Teaching method Duration Frequency
Structured online learning N/A N/A
Singapore - MDIS
Teaching method Duration Frequency
Structured online learning N/A N/A
Papua New Guinea
Teaching method Duration Frequency
Structured online learning N/A N/A
6 | MNG00723 Global Business (Session 2, 2014)

9. Assessment
Assessment overview
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
1. Essay Individual 1, 2, 3 Graded N/A 20% 1500
words
26 Jul
2014
12:00 AM
N/A
2. Report Individual 1, 2, 3 Graded N/A 40% 2500
words
26 Aug

10. 2014
12:00 AM
N/A
3. Exam:
closed book
Individual 1, 2, 3, 4 Graded N/A 40% 3 hours Exam
Period
N/A
Assessment details
Assessment 1: Essay
This assessment is for these students only: Distance Education;
Gold Coast; New Zealand -
Manukau IT; Papua New Guinea; Singapore - MDIS.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional

11. accreditation
Essay Individual 1, 2, 3 Graded N/A 20% 1500
words
26 Jul
2014
12:00 AM
N/A
The purpose of this assignment is to provide students with the
opportunity to reflect on
concepts explored
in this unit, and at the same time to apply the theory and
practice to actual company and
international
business circumstances.
'Globalisation is not only imperative for survival and future
growth; it is also the inevitable
consequence of business expansion' (Czinkota et al. 2009, p.
359).
Examine, analyse carefully and give reasons for and against this
statement. Take a side and
justify your
decision using theories and concepts you have studied in this
unit.
You will need to undertake research beyond your textbook and
study materials. A minimum
of 10
refereed journal articles are required for this paper. As a
general note, only use textbooks to
define key terms (only use the text when you can't find a

12. suitable deifnition in a journal
article) and under no circumstances reference the lecture notes
or the Study Guide (it is ok to
use the journal articles provided in the readings). Please see
'Assignment details' for more
information on Assignment 1 and essay writing.
Assessment | 7
Please place the word count for this assignment on the cover
sheet. The general rule for
academic writing
is 10% either way in the word count. Excess words will not
mean extra marks. The marker
may, at their
discretion, discontinue marking at the word count.
Assessment 2: Report
This assessment is for these students only: Distance Education;
Gold Coast; New Zealand -
Manukau IT; Papua New Guinea; Singapore - MDIS.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight

13. Length/
duration Due
Professional
accreditation
Report Individual 1, 2, 3 Graded N/A 40% 2500
words
26 Aug
2014
12:00 AM
N/A
Your company is considering moving their operations (clothing
manufacturers) to one of the
emerging BRIC nations (Brazil, Russia, India, China). Provide a
critical report on the risks and
challenges of doing business in emerging markets. What
strategies help firms enter emerging
markets successfully? Give recommendations about the broad
strategies and factors that need
to be taken into consideration when doing business in emerging
markets.
This paper will be written in the form of a report (research).
When completing this assignment
you are required to access and use materials beyond your text
and readings. As a guide you
should include 10 references from refereed journals. Please note
the same rules about the
textbook and Study Guide still apply for this assignment. Please
see 'Assignment details' for
more information on Assignment 2 and report writing.

14. Please place the word count for this assignment on the cover
sheet. The general rule for
academic writing is 10% either way in the word count. Excess
words will not mean extra marks. The marker
may, at their discretion, discontinue marking at the word count.
Assessment 3: Exam: closed book
This assessment is for these students only: Distance Education;
Gold Coast; New Zealand -
Manukau IT; Papua New Guinea; Singapore - MDIS.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
Exam: closed
book
Individual 1, 2, 3, 4 Graded N/A 40% 3 hours Exam
Period

15. N/A
You will be advised of the exam date during the study period.
Refer to Examinations
(http://www.scu.edu.au/exams) for more information about
exams.
You are permitted to bring the following into the exam room:
unmarked hard copy standard
English translation dictionary.
You are not permitted to bring the following into the exam
room: electronic devices such as
mobile phones, electronic dictionaries and computers.
The final examination is scheduled for the end of the study
period. Students will be fully
advised during
8 | MNG00723 Global Business (Session 2, 2014)
http://www.scu.edu.au/exams
http://www.scu.edu.au/exams
the study period as to when the exam will be held and the
format it will take. The exam will be
closed book.
Note: Students are permitted to take a hard copy standard
English translation dictionary into
the
examination. Electronic translation dictionaries are not
permitted.

16. Assessment | 9
Timetables
Suggested study timetable
This timetable applies to the Australian study period. It may be
varied for students studying
elsewhere.
Please confirm dates with your local tutor.
Week/
commencing Topic Notes
1
23 Jun 2014
1 The global business arena Study Guide Topic 1
2
30 Jun 2014
2 Theories of international trade and government Study Guide
Topic 2
3
07 Jul 2014
3 Cooperation between nations Study Guide Topic 3
4
14 Jul 2014
4 Differences in political economy Study Guide Topic 4

17. 5
21 Jul 2014
5 The cultural environment of international business Study
Guide Topic 5
(Assignment 1 due this
week)
6
28 Jul 2014
6 Understanding emerging markets Study Guide Topic 8
7
04 Aug 2014
Study Week
8
11 Aug 2014
7 Social responsibility in global business Study Guide Topic 7
9
18 Aug 2014
8 Global strategic management Study Guide Topic 8
10
25 Aug 2014
9 Global marketing strategies Study Guide Topic 9
(Assignment 2 due this
week)
11

18. 01 Sep 2014
10 Global human resource management Study Guide Topic 10
12
08 Sep 2014
13
15 Sep 2014
10 | MNG00723 Global Business (Session 2, 2014)
MNG00723Global BusinessContentsAbout this
unitContentGraduate attributes and unit learning
outcomesLearning resourcesPrescribed texts and
materialsPrescribed textsManaging your
studyWelcomeRecommended reference materialsEbraryJournal
databasesJournalsTeaching and learning arrangementsEstimated
workloadGold CoastDistance EducationNew Zealand - Manukau
ITSingapore - MDISPapua New GuineaAssessmentAssessment
overviewAssessment detailsAssessment 1: EssayAssessment 2:
ReportAssessment 3: Exam: closed bookTimetablesSuggested
study timetable