Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Hotel Brand Building
in Russian speaking
Countries
Anna Popko
Founder&Director
Travel Image LLC
Brand - is the customer
experience
Your Brand is working when people wantYour Brand is working when people want
to pay for it More than What is offeredto pay...
Content
 Know the Importance of presenting your
Website in Russian.
 The content should be relevant to what the
Russian ...
Russian AudienceRussian Audience
 Population of former CIS countries- 282 mln/Population of former CIS countries- 282 mln...
Inbound VS Outbound
marketing
 Blogging- 1-2 appearances per weekBlogging- 1-2 appearances per week
 Quality content cre...
Website + content
 Own languageOwn language
 Creative, valuable, quality contentCreative, valuable, quality content
 Yo...
Social Media & SEO
 Facebook (Ukraine -3,2 millions, Russia - 15 millions)Facebook (Ukraine -3,2 millions, Russia - 15 mi...
Blogging + opinion leaders
 IdeasIdeas
 OrganisationOrganisation
 VoiceVoice
 Word choiceWord choice
 PresentationsPr...
Live events
 WebinarsWebinars
 TrainingsTrainings
 SeminarsSeminars
 Master classesMaster classes
 Thematic eventsThe...
Brand BuildingBrand Building
 What works/what does not workWhat works/what does not work
 How does you brand look online...
Brand + Persona
 The CEO - the best marketerThe CEO - the best marketer
 Personal posts on social mediaPersonal posts on...
People make the difference
90 % has to be devoted to people90 % has to be devoted to people
10 % for marketing budget10 % ...
Travel Image LLC - your reliable
marketing & representative partner in
Russian speaking countries
office@travelimage.com.ua
Prochain SlideShare
Chargement dans…5
×

Hotel brand building strategy in Russian speaking countries!

166 vues

Publié le

Hotel brand building strategy in Russian speaking countries!

Publié dans : Marketing
  • Identifiez-vous pour voir les commentaires

Hotel brand building strategy in Russian speaking countries!

  1. 1. Hotel Brand Building in Russian speaking Countries Anna Popko Founder&Director Travel Image LLC
  2. 2. Brand - is the customer experience
  3. 3. Your Brand is working when people wantYour Brand is working when people want to pay for it More than What is offeredto pay for it More than What is offered anywhere elseanywhere else
  4. 4. Content  Know the Importance of presenting your Website in Russian.  The content should be relevant to what the Russian travelers want to see at your website  Be informed how to be presented on Russian Digital & Social Media Platforms.  Receive the tutorial related to your company presence on search engines and SEO.  Feel the sense of how to be part of the Russian community via blogs & forums.  Get the understanding of how important is to organize live events for the Russian targeted audience.  Learn the basics of establishing Russian mentality.  Be aware of importance to have Russian speaking staff.
  5. 5. Russian AudienceRussian Audience  Population of former CIS countries- 282 mln/Population of former CIS countries- 282 mln/ 4% of world population4% of world population  English speaking population is around 48 %English speaking population is around 48 %  Russians Traveling for leisure, business,Russians Traveling for leisure, business, healthcare tourism are around 51 million perhealthcare tourism are around 51 million per year)year)
  6. 6. Inbound VS Outbound marketing  Blogging- 1-2 appearances per weekBlogging- 1-2 appearances per week  Quality content creation -3-4 hours per weekQuality content creation -3-4 hours per week  Email marketing - 3/4 hours per weekEmail marketing - 3/4 hours per week  E-book once a month- fundamental approachE-book once a month- fundamental approach size would be around 10 pagessize would be around 10 pages
  7. 7. Website + content  Own languageOwn language  Creative, valuable, quality contentCreative, valuable, quality content  Your value propositionYour value proposition  Your clientele portraitYour clientele portrait  Segmenting & personalizing brand experienceSegmenting & personalizing brand experience  Brand & contentBrand & content  Social PresenceSocial Presence  DifferentiatingDifferentiating  Website appearanceWebsite appearance  Monitoring on web and social mediaMonitoring on web and social media  MeasuringMeasuring  Analyzing (ROI)Analyzing (ROI)
  8. 8. Social Media & SEO  Facebook (Ukraine -3,2 millions, Russia - 15 millions)Facebook (Ukraine -3,2 millions, Russia - 15 millions)  LinkedinLinkedin  Vkontakte (Ukraine -27 millions, Russia -43 millions)Vkontakte (Ukraine -27 millions, Russia -43 millions)  Odnoklassniki (Ukraine - 11 millions, Russia - 50 millions)Odnoklassniki (Ukraine - 11 millions, Russia - 50 millions)
  9. 9. Blogging + opinion leaders  IdeasIdeas  OrganisationOrganisation  VoiceVoice  Word choiceWord choice  PresentationsPresentations
  10. 10. Live events  WebinarsWebinars  TrainingsTrainings  SeminarsSeminars  Master classesMaster classes  Thematic eventsThematic events  Sponsorship optionsSponsorship options
  11. 11. Brand BuildingBrand Building  What works/what does not workWhat works/what does not work  How does you brand look onlineHow does you brand look online  Your value propositionYour value proposition  Your clientele portraitYour clientele portrait  Segmenting & personalizing brand experienceSegmenting & personalizing brand experience  DifferentiatingDifferentiating  Website appearanceWebsite appearance  Monitoring on web and social mediaMonitoring on web and social media  MeasuringMeasuring  Analyzing (ROI)Analyzing (ROI)
  12. 12. Brand + Persona  The CEO - the best marketerThe CEO - the best marketer  Personal posts on social mediaPersonal posts on social media  Focus on value, authenticityFocus on value, authenticity
  13. 13. People make the difference 90 % has to be devoted to people90 % has to be devoted to people 10 % for marketing budget10 % for marketing budget
  14. 14. Travel Image LLC - your reliable marketing & representative partner in Russian speaking countries office@travelimage.com.ua

×