SlideShare a Scribd company logo
1 of 22
Online Marketing & New Media
Who is UZoom Media?  ,[object Object]
Specializes in Social Media
Locally owned
Lansing based
Globally focused,[object Object]
Broadcast     Website Banner Ads    Internet Search    Google Ads     Finding consumers where they spend time online (Facebook, Twitter, etc.)
How consumers form their brand loyalties
It’s all about engagement, baby!,[object Object]
50% of those users log in every day
The average user is connected to 80 community pages, events, or groupsAverage user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.  When this content is shared, it has a VIRAL EFFECT!  The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….
Banner Profile Ad
Banner Profile Images ,[object Object]
When the user clicks, it sends them to a URL relating to the image,[object Object]
Lead capture form can integrate directly with email management systems such as MailChimp for future marketing.,[object Object]
Coupon Page A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results
YouTube Exceeds 2 BILLION views a day Nearly double the prime-time audience of all three major US broadcast networks COMBINED 24 hours of video uploaded every MINUTE Average person spends 15 minutes PER DAY on YouTube More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS
YouTube Channel ,[object Object]
Shows your last 6 videos posted on one screen,[object Object]
Provides a PR opportunity when responding to a not so favorable review,[object Object]
Facebook Advertising ,[object Object]
Track impressions and click-throughs

More Related Content

What's hot

Sung se me_ignite_podcasts_socialmedia
Sung se me_ignite_podcasts_socialmediaSung se me_ignite_podcasts_socialmedia
Sung se me_ignite_podcasts_socialmedia
SeMe Sung
 
I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010
Ruben Quinones
 

What's hot (13)

Social media is my business module 4
Social media is my business   module 4Social media is my business   module 4
Social media is my business module 4
 
Facebook in SMO
Facebook in SMOFacebook in SMO
Facebook in SMO
 
Social media
Social mediaSocial media
Social media
 
Aflcio Socialmediaoverview 012710
Aflcio Socialmediaoverview 012710Aflcio Socialmediaoverview 012710
Aflcio Socialmediaoverview 012710
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
 
Navigating patient advocacy through social media
Navigating patient advocacy through social mediaNavigating patient advocacy through social media
Navigating patient advocacy through social media
 
What social media is for nonprofits
What social media is for nonprofitsWhat social media is for nonprofits
What social media is for nonprofits
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
 
John Paul Fischbach Masterclass
John Paul Fischbach MasterclassJohn Paul Fischbach Masterclass
John Paul Fischbach Masterclass
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
Sung se me_ignite_podcasts_socialmedia
Sung se me_ignite_podcasts_socialmediaSung se me_ignite_podcasts_socialmedia
Sung se me_ignite_podcasts_socialmedia
 
Socialmediapr
SocialmediaprSocialmediapr
Socialmediapr
 
I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010
 

Viewers also liked

Hacemos Una Postal De Navidad
Hacemos Una Postal De NavidadHacemos Una Postal De Navidad
Hacemos Una Postal De Navidad
MariaJesús Roig
 

Viewers also liked (6)

Ceo presentation
Ceo presentationCeo presentation
Ceo presentation
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Hacemos Una Postal De Navidad
Hacemos Una Postal De NavidadHacemos Una Postal De Navidad
Hacemos Una Postal De Navidad
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
 

Similar to Social media for small business

Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next Generation
Social Jack
 
PR + Social Media = Biz
PR + Social Media = BizPR + Social Media = Biz
PR + Social Media = Biz
electronicart
 
SCORE social media_workshop(08202011)v2
SCORE social media_workshop(08202011)v2SCORE social media_workshop(08202011)v2
SCORE social media_workshop(08202011)v2
Ralph J. Davila, APR
 
Social media tips and strategies
Social media tips and strategiesSocial media tips and strategies
Social media tips and strategies
Katie Abrams
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
wickedsimple
 

Similar to Social media for small business (20)

BIAMI - Ann Craft
BIAMI - Ann CraftBIAMI - Ann Craft
BIAMI - Ann Craft
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next Generation
 
PR + Social Media = Biz
PR + Social Media = BizPR + Social Media = Biz
PR + Social Media = Biz
 
SCORE social media_workshop(08202011)v2
SCORE social media_workshop(08202011)v2SCORE social media_workshop(08202011)v2
SCORE social media_workshop(08202011)v2
 
Why social media
Why social mediaWhy social media
Why social media
 
Seedco october 12 2011
Seedco october 12 2011Seedco october 12 2011
Seedco october 12 2011
 
Social media tips and strategies
Social media tips and strategiesSocial media tips and strategies
Social media tips and strategies
 
All you need to know about social media for your business
All you need to know about social media for your businessAll you need to know about social media for your business
All you need to know about social media for your business
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising Strategy
 
Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Social Media for Realtors
Social Media for RealtorsSocial Media for Realtors
Social Media for Realtors
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Web marketing Facebook
Web marketing   FacebookWeb marketing   Facebook
Web marketing Facebook
 
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessHow To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
 

Recently uploaded

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 

Recently uploaded (20)

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 

Social media for small business

  • 1. Online Marketing & New Media
  • 2.
  • 6.
  • 7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)
  • 8. How consumers form their brand loyalties
  • 9.
  • 10. 50% of those users log in every day
  • 11. The average user is connected to 80 community pages, events, or groupsAverage user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….
  • 13.
  • 14.
  • 15.
  • 16. Coupon Page A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results
  • 17. YouTube Exceeds 2 BILLION views a day Nearly double the prime-time audience of all three major US broadcast networks COMBINED 24 hours of video uploaded every MINUTE Average person spends 15 minutes PER DAY on YouTube More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Track impressions and click-throughs
  • 23.
  • 24. What’s this Twitter thing anyway? Twitter is a micro-blog where you comment in 140 characters or less The object is to follow people in your service area and engage them so they will follow you back. It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter. Again, it’s all about the engagement!
  • 25. Why does Twitter work? Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them. Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand. People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!
  • 27. LinkedIn LinkedIn is a social network for professionals. It allows users to “show” their network to others, connect to people they already know, and establish new business relationships with others connected to their network. Users can also connect to alumni, industry, or other professional groups. LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.
  • 29. Will you jump on the bandwagon? …Or will you be left behind?
  • 30. Follow or contact @UZoomMedia Facebook.com/UZoomMedia Email: info@UZoomMedia.com www.UZoomMedia.com