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Digital Marketing Strategy
For: Julie Bornstein
Developed By: AnneV. Edouard
 As a company that has experimented with a
plethora of social media platforms in a web
dominated world, this is an initia...
 Measuring the success of the digital efforts of the
company thus far:
 Track the clients of Sephora through every aspec...
A shown increase can validate and survey where initially users receive
information about the product.
Facebook
Myspace
Twi...
 Sponsorship of UGC (User Generated
Content)
 Sephora should create subsidiary ads to their
professional advertisement t...
The Sephora
Woman
• Attractive
• Not commercialized
into the typical make
up model.
• Realistic
• Gives advice on up-to-
d...
 Overall the key is delineate from the
traditional commercialized way of
advertising make-up; however, finding a way
to i...
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Sephora Case Study

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Professional case study designed by Anne V. Edouard . Originated from Harvard Business Case Study Problems. Digital Marketing Initiative recommendations.

Publié dans : Design, Business, Technologie
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Sephora Case Study

  1. 1. Digital Marketing Strategy For: Julie Bornstein Developed By: AnneV. Edouard
  2. 2.  As a company that has experimented with a plethora of social media platforms in a web dominated world, this is an initiative that should continue with more strategic planning and analysis.This case provides the plausible recommendations to leading the company to ultimate digital marketing expansion.
  3. 3.  Measuring the success of the digital efforts of the company thus far:  Track the clients of Sephora through every aspect of social media utilizing two platforms:  Finding viable initiatives that will bring more revenue into the store will make Sephora users want to spend; some of the examples of what may bring these customers to the store include coupons and monthly deals to members. Sephora users can get coupons that start off being emailed to them, then bringing them to the company’s Facebook or YouTube  Company can give a promotional deal through different social media platforms; they can assess where the client got the information depending on what they are purchasing. One promotional example is offering a new lip stick through one platform, while a make-up case can be offered in another. A shown increase can validate and survey where initially users receive information about the product.
  4. 4. A shown increase can validate and survey where initially users receive information about the product. Facebook Myspace Twitter Pintrest Tumblr YouTube Vimeo Vine Analytic software could also be utilized to track the activity on these offers.
  5. 5.  Sponsorship of UGC (User Generated Content)  Sephora should create subsidiary ads to their professional advertisement that focuses on seeing the user in their everyday atmosphere. In a time where realityTV and personnel social media are doing exceedingly well, this is the time for Sephora to market the average “Sephora Woman”.
  6. 6. The Sephora Woman • Attractive • Not commercialized into the typical make up model. • Realistic • Gives advice on up-to- date make up tips • Responsive • Speaks to the subscribers and their suggestions
  7. 7.  Overall the key is delineate from the traditional commercialized way of advertising make-up; however, finding a way to include the buyer’s opinion on how messages should be delivered. Ultimately creating the Sephora Lifestyle. Professionally Sephora has built a standard, the only way to appeal to users digitally is to speak their “cool” language.

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