1. Digital Marketing Strategy
For: Julie Bornstein
Developed By: AnneV. Edouard

2.  As a company that has experimented with a
plethora of social media platforms in a web
dominated world, this is an initiative that
should continue with more strategic planning
and analysis.This case provides the plausible
recommendations to leading the company to
ultimate digital marketing expansion.

3.  Measuring the success of the digital efforts of the
company thus far:
 Track the clients of Sephora through every aspect of social
media utilizing two platforms:
 Finding viable initiatives that will bring more revenue into the store will
make Sephora users want to spend; some of the examples of what may
bring these customers to the store include coupons and monthly deals
to members. Sephora users can get coupons that start off being
emailed to them, then bringing them to the company’s Facebook or
YouTube
 Company can give a promotional deal through different social media
platforms; they can assess where the client got the information
depending on what they are purchasing. One promotional example is
offering a new lip stick through one platform, while a make-up case can
be offered in another. A shown increase can validate and survey where
initially users receive information about the product.

4. A shown increase can validate and survey where initially users receive
information about the product.
Facebook
Myspace
Twitter
Pintrest
Tumblr
YouTube
Vimeo
Vine
Analytic software could also be utilized to track the activity on these offers.

5.  Sponsorship of UGC (User Generated
Content)
 Sephora should create subsidiary ads to their
professional advertisement that focuses on seeing
the user in their everyday atmosphere. In a time
where realityTV and personnel social media are
doing exceedingly well, this is the time for
Sephora to market the average “Sephora
Woman”.

6. The Sephora
Woman
• Attractive
• Not commercialized
into the typical make
up model.
• Realistic
• Gives advice on up-to-
date make up tips
• Responsive
• Speaks to the
subscribers and their
suggestions

7.  Overall the key is delineate from the
traditional commercialized way of
advertising make-up; however, finding a way
to include the buyer’s opinion on how
messages should be delivered. Ultimately
creating the Sephora Lifestyle. Professionally
Sephora has built a standard, the only way to
appeal to users digitally is to speak their
“cool” language.