1.
Social media
as a basis for new business
Anne-Lie Lokko
@lokkomotion

2.
Company
sizes
Sweden
2011
Large
0,1
%
250-­‐
employees
(Volvo,
Ericsson,
..)
Medium
0,5%
Small
2,9%
Micro
21,0%
-­‐5
employees
One
person
75,6%

3.
1+1=3

4.
14 february

5.
Sweden
4 600 000 90 000 900 000

6.
Meet
your
customer

7.
AdverJse

8.
692
1406
2098

9.
271
344
615

10.
API
–
ApplicaJon
Programming
Interface
An
API
is
a
source
code-­‐
based
specificaJon
intended
to
be
used
as
an
interface
by
soTware
components
to
communicate
with
each
other.
(Wikipedia)

11.
CONTENT
IS
KING

12.
TEAM

13.
TRANSPARENCY

14.
TIMING

15.
DON’T
FORGET
YOUR
FAMILY
&
FRIENDS

16.
QUESTIONS?
CONTACT
ME!