Overview of Market Intelligence Capabilities

1. Strategic Market Intelligence
How will you leverage market intelligence to pinpoint
new opportunities and chart your course for growth?
Photograph Courtesy of Stanley London, Copyright © 2009 Stanley London
Ann L. Fiorelli
Transforming Information into Insights
to Help Achieve Your Business Goals

2. Ann Fiorelli 972-393-2943
Transforming Information into Insights annfiorelli@msn.com
Business Benefits
Focus resources on opportunities
with highest potential for return
Reduce risk associated with
new market investments
Build presence in global markets
and help clients compete globally
Be first to market with new
product and service offerings
Demonstrate leadership
with clients & prospects
Shift sales strategies to better
align with market dynamics
Compete more effectively overall,
and in specific sales situations
Educate sales teams about new
markets and offerings
Examples of Value Delivered
Strengthened Competitive Position to Win
New insights about competitor capabilities
enabled a sales team to shift strategies and
win a multi-million dollar contract with a
large, global technology provider
Eliminated New Market Investment Risk
Enabled senior executives to definitively
conclude that the benefits of creating a new
service line would not outweigh the multi-
million dollar investment being considered
Re-Aligned Strategies & Enabled Sales Teams
Revealed ways to shift sales strategies
that eliminated barriers and enabled
clients to get in front of buyers
Facilitated Success in Global Markets
Detailed understanding of the integrated
political and business structure was critical
to winning a multi-million dollar design
project in Dubai
Mobilized Sales with Segmented Strategies
Designed tools for evaluating and
segmenting prospects based on technology
take-up, and defined strategies for selling
outsourcing and CRM services
Enabled Early Capture of Emerging Markets
Developed a process for identifying and
pinpointing top 5 emerging markets for
BPO offerings, which were developed into
major long term revenue streams

3. Ann Fiorelli 972-393-2943
Transforming Information into Insights annfiorelli@msn.com
B2B Market Research & Analysis
Market Development Strategy
Transforming Information into Insights to
Help Achieve Your Business Goals
Overview
 For over twenty years, Ann Fiorelli has provided organizations
such as Accenture, EDS and Jacobs Engineering with strategic
marketplace insights to help executives make more informed
decisions about how to manage their business development
investments.
 Her insights have contributed to multi-million dollar contracts,
successful entry into new markets, and development of billion
dollar revenue streams.
 Ann has a keen ability to interpret data, spot trends and
summarize complex concepts. She applies expertise across
diverse global markets and industry segments and always
completes projects on time and within budget.
Areas of Expertise
 Competitor Analysis and Positioning Strategies
 Tier 1 Prospect and Market Identification
 New Market Entry Planning - Sizing and Forecasting
 Market Segmentation and Go-to-Market Strategies
 Emerging Market Identification
 Customer, prospect and stakeholder intelligence