In this presentation I demonstrate some quick and easy steps you can do to sexy up your data and also delve into why this is important.

2. MY DAY JOB
1. CONSULTING FOR SEO, ANALYTICS
2. SITE AUDITS
3. ANALYTICS AUDITS
4. DASHBOARDS
5. TRAINING

3. I TALK ABOUT MAKING DATA SEXY A LOT

4. BUT WHY?

5. Great book! H/t, Rand Fishkin

6. LET’S TALK MOTIVATION

7. STATUS QUO BIAS

8. a preference for the
CURRENT STATE OF AFFAIRS

11. Gain =

12. Gain = Loss =

13. Gain = Loss =
x2

14. EXPERIMENT

17. those willing to
EXCHANGE?

19. NOW LET’S TALK BRAIN

20. DUAL PROCESS THEORY

21. TWO SYSTEMS

24. AUTOMATIC SYSTEM =

25. 1. FAST

26. 1. FAST
2. UNCONSCIOUS

27. 1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING

28. 1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING
4. ASSOCIATIVE

29. 1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING
4. ASSOCIATIVE
5. REQUIRES LITTLE ENERGY

30. GO “D’AWWW”

31. MULTITASK FAMILIAR TASKS

32. REACT TO IMMINENT DANGER

33. REFLECTIVE SYSTEM =

34. 1. SLOW

35. 1. SLOW
2. CONSCIOUS

36. 1. SLOW
2. CONSCIOUS
3. SERIAL

37. 1. SLOW
2. CONSCIOUS
3. SERIAL
4. ANALYTICAL

38. 1. SLOW
2. CONSCIOUS
3. SERIAL
4. ANALYTICAL
5. CONSUMES A LOT OF ENERGY

39. SOLVE PUZZLES

40. MAKE WEIGHTY DECISIONS

41. MULTITASK UNFAMILIAR TASKS

42. when your client or boss sees
THIS …

44. or perhaps like
THIS …

46. or (brace yourself)
THIS …

48. Continued 3 more screens!

49. it forces people to use their
REFLECTIVE SYSTEM

50. WHICH SLOWS THEM DOWN

51. AND MAKES IT EASY TO MAINTAIN
THE STATUS QUO

52. SO HOW DO WE INSPIRE ACTION?

53. BY MAKING YOUR DATA SEXY

54. CRAWL

55. CONDITIONAL FORMATTING

56. for when you just have to
TABULAR DATA …

57. HIGHLIGHT TRENDS

58. COMPARE VALUES

59. COMPARE VALUES
PICK ONE, ANY ONE
(unless you want to look like the Honey Boo Boo of analysts)

60. HIGHLIGHT PATTERN MATCHES

61. LEARN HOW
My Search Engine Land post on conditional formatting
Mike Girvin’s hour-long video tutorial
Awesome ebook by Sharon Parq ($20)

62. WALK

63. BASIC CHARTING

64. MY STARTING POINT

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71. OR GO TOTALLY MINIMALIST

72. TO ACHIEVE MINIMALIST PERFECTION
• Delete vertical axis
• Delete gridlines
• Delete tick marks
• Add data labels to inside end
• Change font to white
• Get rid of decimals
• Reduce gap width of columns (to make fatter)

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78. LEARN HOW
My Annielytics post on creating charts [VIDE0]
My Search Engine Land post on making your charts sexy
My Moz post on charting and creating chart templates
Bill Jelen’s Charts and Graphs book (< $25)
My Search Engine Land post on custom number formatting

79. RUN

80. ADVANCED CHARTING

81. COMBINATION CHART

84. CALL TO ACTION

85. $6801
$377 $106
CHECK OUT THESE COSTS

86. 1
4 4
COMPARED TO THESE RESULTS

87. 8 xs more jobs
for 1/10TH the $

88. WOULD TAKE A
TO SEE THAT!

89. EVEN
WOULD SEE THAT

90. PROMOTES INERTIA

91. Not bad! Not bad
at all. Carry on …

92. STIMULATES ACTION

93. Move more money
over to Bing! Pronto!

95. PIVOT CHART

97. there is one major
MICROSOFT OVERSIGHT

98. PIVOT CHARTS ARE PC SWIM ONLY!

99. AND I SEEM TO BE THE ONLY MAC USER WHO CARES

100. CORRELATION ANALYSIS

101. INTERACTIVE CHARTS

102. AMAZING DASHBOARD COURSE
Link to course

103. LEARN HOW
My tutorial on how to use pivot tables [VIDEO]
My Search Engine Land post on how to use pivot tables
My Search Engine Land post on combination charts
My Annielytics tutorial on how to use pivot charts [VIDEO]
My Marketing Land tutorial on scrolling charts [VIDEO]
My Marketing Land tutorial on charts with drop-downs [VIDEO]

104. Summary blog post
www.annielytics.com

105. E: ANNIE@ANNIELYTICS.COM
T: @ANNIECUSHING
L: LINKEDIN.COM/IN/ANNIECUSHING