Presentation on music magazine

1. Signs and Signifiers
Music Magazine
Annie Myatt

2. Magazine Cover Analysis
The Genre of the NME Magazine cover is Pop.
The magazine title is ‘NME’. This is written in eye-catching, big, bold white capitals.
NME stands for ‘New Musical Express’, this appeals to the magazines audience
because it shows that NME is A ‘music’ magazine. A symbolical sign is the use of
colours, which are pink, therefore stereo-typically sway towards a female target
audience. Pink is a more feminine, elegant and girly color, which contradicts the
fierce, aggressive looking image of Noel Fielding.
The Optional Reading of these colours may dismiss the actual target audience
however, because the pink may associate it with females a lot more, making males
feel less invited to read. The preferred reading would be that they are just trying to
appeal to the female audience and grab the attention. As the main image is quite
masculine and violent that the pink produces more of a connection with both the
female and male audience.
The cover lines are written in a column, starting with the larger text at the top of the
column and then decreasing in sizes at the lower area of the column. This is an
indexical sign because they are trying to develop a sense of importance of each
subject.
This let’s the reader know what and who is involved in the magazine but also
emphasis the importance of each subject or person featured. For example ‘Noel
Fielding’ is in big and bold letters forcing us to realize he is featured a lot more. The
central image is of Noel Fielding from the band ‘Loose Trapestries’. From this is can
see his dress sense is rather eccentric therefore grabbing the readers interest even
more. The anchorage ‘NOEL FIELDING IN HIS WEIRDEST INTERVIEW YET’ lets the
audience know who is the central image for anyone who may not know him.
The oppositional reading of the cover lines is that it may be too hard on the eye,
people don’t want to be uncomfortable with reading their magazine, if people suffer
with eyesight or are colour blind, they may feel its difficult to read it. However the
preferred reading is that they made it BIG bright and bold, to create emphasis on
certain areas and subjects within the magazine.
The masthead is an iconic sign for the company, because the NME is a well known
magazine that people are familiar with. The NME is also there masthead and their
specific logo. So people will understand and appreciate their logo. NME is a specific
magazine based on music, as it’s also a record company, so people will know they
can go to NME if they wish to hear latest gossip or information to do with music.
The oppositional reading is of the masthead is that the font may be slightly childish
and not appeal to a slightly elder audience.
The preferred reading however is that they must appeal to a wide range of audience
and although it may not look like a classy font, it is still smart, clear and
understandable.

3. Magazine Cover Analysis
The Genre of this magazine is pop. The well-known artist on the front page
signifies the importance of this type of music magazine alongside the heavy
eye makeup which makes her stand out even more making people
interested in the look of the front cover.
The colour of the image on the front page is very bright and vibrant which catches
peoples eye, it is a symbolical sign because the colours may give off a
feminine vibe but not really with-hold many masculine colors, however the
bold white lettering really jumps out to the audience. Although the colours
aren't stereo-typical boys colours like blue or green, boys may still be very
much interested in the magazine because they stereo-typically may find
women on the front of a magazine cover attractive and still enjoy reading it
or scanning it.
The Optional Reading of these colours will be that people will assume that as
there is a female artist on the front it is aimed towards the female and
more feminine audience. However the preferred reading would be that the
producers were attempting to
The preferred reading would be that the producers are trying to make it
appropriate for both genders and so have made the female look really
attractive on the front cover so males will be interested but females will
also envy her.
The cover lines are very elegant and look classy, producing more of a
sophisticated vibe which will again develop audience numbers.
This is an indexical sign because it points out very specifically that the whole
magazine is aimed at the more feminine and glamorous target audience.
The oppositional reading is that people may feel that the language may be to
advanced for what the magazine is. The teen age is usually the common
age for interest in music, however this magazine, based on music is still
rather formal and sophisticated for the teen age range. However, the
preferred reading is that they wanted to make it formal and posh so that
people were impressed and that it didn’t seem ‘young, and chatty’ because
that wouldn’t be professional of them.
The masthead is an iconic sign for the company, because the ‘Q’ symbol for the
magazine is worldwide known and people will know clearly of the ‘Q’
magazine. It is specific to magazines.
The oppositional reading is that people although they may recognize the symbol
itself, may not know or understand the meaning behind the one letter
symbol is!
The preferred reading is though people may not know the meaning behind it but
they know it’s an easy to remember symbol for a well-known magazine,
therefore unless it’s fully necessary for them to dig deep into the company,
the only way they need advertisement is for their label to be completely on
show and promoted around, so people recognize the logo.

4. Contents Page Analysis The genre of this magazine contents page is Pop. It consists of an eye-catching but
tense image of Adele on the front. This will straight away develop readers, as the
audience will be especially intrigued to know and read about famous artists.
The colours within the page ranges from grey to red, these are colours that stereo-typically
I would call ‘uni-sex’ this is definitely a positive when trying to gain a
wider target audience of both female and male. This is therefore a symbolical
sign is the colours give us an idea and opinion as to who and what the target
audience should be aimed at, in this case, both male and female.
The oppositional reading of these colours may be that the page on a whole is quite dull
looking, with blacks and greys and only a little red, the colours still sway more
towards males stereo-typically, the picture of the boys at the bottom of the page
also looks a lot more of a boys interest from the way they are positioned, they
aren’t trying to look appealing towards girls, meaning they are trying to produce
‘males’ to be envious of them
The typography within the contents page is rather plane and dull again, but also is the
same throughout the whole page. There's no verticality, this is therefore an
indexical sign however because the’ average’ font is supposed to suggest more
of a masculine vibe meanwhile the bright red gives off that feminine idea.
The oppositional reading would be the idea of such similar fonts with no change, for
the younger age group, they may get bored easier, or expect something a little
more adventurous. However the preferred reading would possibly be the wise
choice of having such clear fonts, therefore making it so much more
understandable and easy to read.
The layout of the magazine on a whole is rather formal giving us a sense that it should
be aimed at an elder audience, however this contradicts the colours used as they
aren't very sophisticated colours and wouldn’t really appeal to elder audiences.
Within the layout, the centre image of Adele is an iconic sign as her mood and persona
she is giving off through her facial expressions match the dullness and theme of
the page as a whole.
The oppositional reading of this would be that maybe her mood within the image
matching with the dull background and theme may be seen as ‘boring’ leaving
the readers unimpressed and thinking its not ‘grabbing’ the readers attention,
however the preferred reading would argue that and suggest that the theme
and layout of the page is all in sync and attracts a very wide audience for the fact
alone that it is understanding and clear enough to navigate around.

5. Contents Page Analysis
The Genre of this magazine contents page is pop. It consists of a huge title taking
main masthead. This will straight away interest audience members as the
target audience will be music lovers, musicians and seeing ‘DRUMMER’ would
straight away attract audiences. The body language coming from both the
male playing the drums and the males at the bottom gives off a sense of pride,
as though they wish to develop envious fans and expand there fan base a lot
more. This is therefore a symbolical sign as the understanding of males body
language and stance isn’t always obvious and easy to pick up.
The oppositional reading of this will then be that the target audience of this page is
aimed more towards boys and their interest to be like the artists they see on
the page. However the article can still appeal to women and their interest in
the males appearance, they may be intrigued to see weather the male is
‘attractive’, or not only that but they themselves may also be interested in
‘drumming’ and may want to know more, this would be the preferred reading.
The main image on the front of the page is an indexical sign because it explains
straight away from one glance at the page that the magazine involves music.
Therefore people will be intrigued straight away. The oppositional reading of
this would be that it will detach other types of audiences just because of such
a huge image of drums on the front cover. Singers may feel uninvited to view.
However the preferred reading would be that it is specified towards the music
area, and a male sat with a drum kit is suppose to encourage passion and
people to pick up an instrument and learn, its not suppose to detach singers,
but make them want to develop their skills.
The camera shots are quite professional but have been taken in dark areas, this may
decrease the readers because the camera shots are mainly of males… this may
intimidate women and make them think they aren't as capable as males
therefore this is an iconic sign. The oppositional reading of this that females
may feel that the lack of females used as images may intimidate females.
However the preferred reading is the producers trying to inspire other artists.
The ‘Exclusive’ written inside brackets Is an iconic sign because it represents that the
magazine, may be a one off, or is important, this increases viewers as it makes
the magazine sound more important, therefore it will be more appealing to
the audience.
An oppositional reading of this may be that it’s giving the reader false hope because
it isn’t clearly stated as to which part of the magazine is ‘exclusive’. However
the producers want to gain audience and so will let the audience know its an
exclusive magazine as a whole.

6. Two-Page Spread
Analysis
This double page spread is from the genre of pop. The glamorous, talented Artist on the
front, will produce the magazine to develop a much more varied audience. The
image of the artist spread across a whole half a double page is really effective and
would inspire other females viewing it to be as glamorous and talented as her. This is
therefore a symbolical sign as people will envy her and be forced to think that they
are the expectations they need to work up to!
The oppositional reading of this is that it may make teenagers insecure about there
appearance or force them to change it due to societies expectations, however the
the producers aren’t trying to make people feel uncomfortable they are just trying to
grab the viewers interest and real their attention in. So they can then aspire into that
artist.
The colour scheme and theme of the page is very eye-catching for both a younger and
elder target audience, it is formal and smart however still looks fun and interest to
navigate around. This is therefore an indexical sign as it represents the theme of the
magazine as a whole and gives the audience a real idea of what its involving. The
oppositional reading is that people may think involving such a stereo-typical
glamorous female on the front may detach the magazine from any male audiences.
However the preferred reading is that the producers expected males to find the
image appealing and interesting but also the more feminine males to envy them.
The overall typography used over the double page spread looks very professional and
sophisticated. The ‘got to love’ has been used with a sort of elegant swerved font to
show elegance and glamour. This works and is a symbolical sign because it is a
stereo-type and opinion that the ‘soft curl’ of the ‘g’ is glamorous.
This oppositional reading of this is that the elegance in the font, may not welcome males as
much as females and so may detach the page from its target audience of both male
and female. However the preferred reading is that it has been made to develop a
more professional theme matching vibe, it matches the classy body language that
‘Florence and the machine’ gives off.
The ‘Exclusive’ written inside brackets Is an iconic sign because it represents that the
magazine, may be a one off, or is important, this increases viewers as it makes the
magazine sound more important, therefore it will be more appealing to the
audience.
An oppositional reading of this may be that it’s giving the reader false hope because it isn’t
clearly stated as to which part of the magazine is ‘exclusive’. However the producers
want to gain audience and so will let the audience know its an exclusive magazine as
a whole.

7. The genre of this magazine double spread page is pop music.
The big bold masthead develops a sense of importance in the title. It
drags the readers attention straight to it. This is a symbolic sign
because the ‘FIERCELY’ is in a font that look ‘fierce’.
The oppositional reading of this may be that with such smooth looking
skin and hair on the image, this may contradict the straight, sharp,
harsh lettering in the title. However the preferred reading may
argue that ‘opposites attracts’ and so the sharp fonts, were used
to compliment such perfect skin and perfect hair. So that people
compared the sharp with the smooth.
The overall layout and theme of the double page spread on a whole
looks professional and the white font contrasts well against the
purple backdrop. The gradient of purple, that goes from light to
dark is an indexical sign as it represents the idea that Beyonce
filling the whole of the left page of the double page spread, is
becoming more gloomy, dark and fierce, this correlates to how she
looks in the image.
The oppositional reading of this is that people may think the sharp stop
of background colour from grey to purple is completely discarding
the idea of her smooth skin and ‘silky’ looking hair. However the
preferred reading maybe that the severe change between both
colours is used to add affect and exaggerate the perfections
Beyonce possesses.
The fierce look on Beyonce’s face is an iconic sign because it is a
reference to the subject of the magazine on a whole. The fierce
glance in her eyes give off an idea, we look at the face and relate it
to the ‘FIERCELY’ font. This is an oppositional reading because it
may distract the audience into them thinking she is looking
aggressive rather than fierce. However the magazine have tried to
provide passion and motivation to progress, rather than a negative
outlook on it.
Two-Page Spread
Analysis