The document discusses various topics related to product design including product-centered design, user-centered design, bringing the two closer through examples like smartphone aesthetics and ergonomics. It also mentions value engineering, concurrent engineering, reverse engineering in design, culture-based design, architectural designs, tradition in design, studying software design evolution, design as a marketing tool, and examining ways to add value to existing products.

1. Dr. C.V. Suresh Babu

2. • Product centered and user centered design.
• Product centered attributes and user centered attributes.
• Bringing the two closer.
• Example: Smart phone using Android. Aesthetics and ergonomics.
• Value engineering, Concurrent engineering, Reverse engineering in design;
• Culture based design;
• Architectural designs;
• Tradition and design;
• Study the evolution of Software Designs;
• Role of colours in design.
• Design as a marketing tool;
• Intellectual Property rights ‐ Trade secret; patent; copy‐right; trademarks;
• product liability.
• Group presentation of any such products covering all aspects that could make or mar it.
• Project: Examine the possibility of value addition for an existing product.

3. Product centered and user centered design.

4. Example:
Smart phone using Android.
Aesthetics and ergonomics.
Bringing the two closer

5. Value engineering `

6. Concurrent engineering

7. Reverse
engineering
in design

8. Culture
based
design

9. Architectural designs

10. Tradition and design

11. Study the evolution of
Software Designs

13. Design as a marketing tool

16. Group presentation of any
such products covering all
aspects

17. Project:
• Examine the possibility of value addition for an existing product.