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Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
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The advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong. The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
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Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
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Advertising is a marketing communication method that attempts to inform and/or influence the opinions and buying behaviour of potential users of a product or service. Also called an "ad" or advert for short, it is a one-way message to promote an identified organisation/brand, product, service or an idea. Businesses buy advertising space or time, and it is openly sponsored, controlled and non-personal message (designed for mass media). The world is saturated with advertising, wherever we go. Advertising is almost always present, though we might not be consciously aware of it. Advertising’s ability to deliver a specific message to many people has given it a significant role in most businesses’ marketing. Advertising is marketing, but not all marketing is advertising. People often make the mistake of viewing marketing in terms of the individual activities. For example, for some, marketing would have a sales-dominated view, for others, it might be market research and product planning. For others, marketing and advertising seem to be interchangeable terms. However, these activities are all just components, cogs in a marketing machine that work together. Marketing is the total process of planning and executing product or service design, and the pricing, promotion, and distribution to meet a firm’s objectives.
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