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Professional Social Media Networking

This presentation offers information about various online professional social media networking communities, as well as strategies for their effective use. It was presented to Spelman College students at a campus-wide Comprehensive Writing Program (CWP) workshop offered during Spring 2016.

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Professional Social Media Networking

  1. 1. Professional New Media Networking Some Persuasive Strategies for Success Access: https://goo.gl/A5ykJW
  2. 2. Wherever you are is a Networking Platform.
  3. 3. Portfolios and Communities Professional Portfolio Communities LinkedIn About.me Flavors.me Wordpress
  4. 4. Professional Portfolio Communities These are communities that are designed, or can be easily designed, to provide a viewer with a snapshot of your expertise. LinkedIn often functions an interactive resume--the profile as a portfolio. About.me and Flavors.me functions as an Online Business Card--it privileges the user’s biography and links to all of the user’s social media presences in one place. Wordpress functions as a standalone portfolio or a blogging social network. Additional information: Both of these platforms have restrictive profile interfaces, they mediate “live” P2P Interaction. They also encourage users to purchase premium services and/or obtain services from affiliates. Wordpress, on the other hand, enables the user to both design the portfolio design and content arrangement. The WP user determines whether the site will be social (e.g. by approving comments, using the blogging feature, etc.).
  5. 5. Portfolios and Communities Social Communities with Professional Activity Tumblr Twitter Facebook Instagram
  6. 6. Social Communities with Professional Activity These are communities that are designed to mediate social activity between users as the primary display content of the site. Although they may link to your portfolios/profiles, they mediate a snapshot of the user “in action.” Tumblr: Micro-blogging community Twitter: An online telegraph, and a dynamic collaborative “news” space. Facebook: One of the original 2.0 social networks. A prototype for LinkedIn. Instagram: A photography-driven social network with many micro-blogging features.
  7. 7. LinkedIn isn’t the only way to participate in “professional social networking.”
  8. 8. Additional Portfolio Platforms and Communities Free Moonfruit IMCreator Krop Portfoliobox Wix Weebly Pay Photoshelter Zenfolio Squarespace Virb All You MotoCMS
  9. 9. The resume has always been a “visual document.”
  10. 10. Use new media graphic design tools to design both a ‘traditional’ and ‘infographic’ resume.
  11. 11. Visual Resumes Builders Canva.com Piktochart Visualize Me Visual CV Examples and Tips Design Set 1 Design Set 2 Design Set 3 Design Set 4 Advice for Creating Innovative CVs
  12. 12. Dig for Artifacts of Expertise. Aim to curate an archive of activity that substantively reveals your abilities.
  13. 13. Some Examples (Non-Exhaustive) of Portfolio “Stuff” Excellent Academic Papers Press Releases Flyers Reports/Blog Posts Social Media Accounts Managed Campaigns Organized Money Raised/Saved Members Recruited/Network Growth Research Presentations/Conference Talks Events Planned and Coordinated (Photos) Graphic Design Work (e.g. Logos) Research Publications Set Design Broadcasting/Film (Footage and Scripts) Code Development (GitHub Link) Copyediting and Copywriting
  14. 14. Since LinkedIn is one of the most dominant new media hiring venues, you’ll need a strategy tailored for this platform.
  15. 15. Requesting LinkedIn Contacts/Recommendations Before I provide a list of tips, the first step is sending a personal note to make the connection more memorable. Note: If you have never met, mention your connection immediately and conclude the email with a specific question about connecting. Example 1: Dear X, I recently read your [article, book, whatever]. As a Y major, I was deeply interested in the way you discussed A, B, C. It would be a pleasure to connect to you on LinkedIn. Would you accept my contact request? Example 2: Dear X, my advisor Y recommended that I contact you after we discussed A, B, and C about our shared interest in D, E, F. Would you be willing to connect with me here on LinkedIn? In some cases, feel free to solicit a meeting. For example, if you are part of the same professional organizations and may have the opportunity to meet at a conference, or if they are going to be a plenary speaker/workshop leader at a local event.
  16. 16. Additional Tips 1. Request at least three LinkedIn recommendations (NOT ENDORSEMENTS) each term 1. Write recommendations for other people when you benefit from their leadership, advice, and/or collaboration. 1. Aim to grow your contacts by at least 5-10 people per month 1. Participate in Groups and Forum Discussions at least a few times 1. Write a PULSE article 6. Add “stuff” to the profile 7. Carefully proofread your information 8. Consider a 1-2 sentence about the experience, not a bulleted list. 9. Use active voice 10. Revise for parallelism.
  17. 17. Contact Information Dr. Alexandria Lockett Portfolio: www.alexandrialockett.com Online Business Card: about.me/alexandrial LinkedIn: Add me to LinkedIn Email: alexandrialockett@gmail.com Pedagogy Materials: www.slideshare.net/anova8

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  • motopress

    Mar. 10, 2017

This presentation offers information about various online professional social media networking communities, as well as strategies for their effective use. It was presented to Spelman College students at a campus-wide Comprehensive Writing Program (CWP) workshop offered during Spring 2016.


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