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By Anshula Garg
Student of
MA(journalism & Mass Communication)
 It referred to as a virtual community or profile
site, a social network
 Website that brings people together to talk,
s...
 Collective of online communications channels
dedicated to community-based input, interaction,
content-sharing and collab...
Twitter
Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the
most fun and intere...
Facebook
Considered to be synonymous with “social media” by some, Facebook is the one site where
you’re likely to find fri...
LinkedIn
One of the only mainstream social media sites that’s actually geared towards business, LinkedIn
is to cyberspace ...
Xing
Another professional networking and recruitment site, Xing has the global
presence and focus that LinkedIn lacks. Alt...
Renren
Literally translating into “everyone’s website,” Renren is China’s largest
social platform. Hugely popular with the...
Google+
Social media’s big up-and-comer has really arrived over the past few years. By combining the
best of Facebook and ...
Disqus
Disqus isn’t actually a social media platform so much as a social engagement
platform, but it can definitely help y...
Snapchat
This surprisingly-addictive app gives you the ability to take a picture, add art
and text if you’d like, and then...
Pinterest
Serving as a giant virtual idea and inspiration board, Pinterest has made a
huge impact on social media in the l...
Twoo
This Belgian social network site is geared for the 25 and under crowd all
over the world. Alongside normal social fea...
MyMFB
Created as a Muslim alternative to Facebook (it was previously called
MillatFacebook), this site aims to connect the...
Tumblr
This platform is different form many others in that it essentially hosts micro
blogs for its users. Individuals and...
Medium
If you’ve ever wished that social engagement could come with an ongoing, up-
to-date “how to” manual written by the...
YouTube
As a video sharing service, YouTube has become so popular that its catalog of billions and
billions of videos has ...
Vine
This site (also available as an app) offers users the chance to share and view
brief video clips. While that theoreti...
vk.com
Promoting itself as Europe’s largest social media site, vk.com is essentially the
Russian version of Facebook, with...
Meetup
Meetup is a perfectly-named platform, because it’s perfect for organizing
local groups around specific interests. T...
Reddit
It is a social news website and forum where stories are socially curated and
promoted by site members. The site is ...
StumbleUpon
Another very popular community of Internet users who vote
for web pages they like and dislike and allows users...
MySpace
One of the most popular social networks and one of
the most viewed website on the Internet.
Classmates
One of the largest and most used websites that brings
together and allows people who graduated from high school...
Wikipedia
It is a free, open content online encyclopedia created through the
collaborative effort of a community of users ...
 The WhatsApp concept is simple: send text-
style messages to anyone else using the
platform, but without paying data cha...
 There’s less scope for socialising here, but
you can upload and share any pictures you
want others to see. You can also ...
 If you’re looking for a quick, convenient
connection between the camera feature on
your smart phone and all your social ...
 A popular social networking site
where users can share photo's,
stories, their journal, and more
with friends and family...
 This might be the best social media app
most people haven’t tried. The premise is
simple: join into a group of friends (...
 A popular social network that
brings together friends, family, and
allows you to meet new people who
share similar inter...
 Smartphone social network that
connects users who are in close to
each other.
 A mobile only social network that
allows...
 110,000,000 users. Tumblr, like Twitter, is a
blogging network.
Vine
 : 42,000,000 users. Vine is primarily a video
sha...
 Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by
tagging websites and searching through websites bookmark...
 User accounts: If a site allows visitors to create their own
accounts that they can log into, then that's a good sign th...
 Personalization: Social media sites usually give users the flexibility to
configure their user settings, customize their...
 It is easy to confuse social media with social
news because we often refer to members of the
news as "the media.“
 Addi...
 Offer a variety of opportunities for companies in a wide
range of business sectors, economic-sector mobile social-
media...
 Content in social media sites is the fact that the
distribution of quality has high variance: from very
high-quality ite...
 Identity: This block represents the extent to which users reveal
their identities in a social media setting. This can in...
 Presence: This block represents the extent to which users
can know if other users are accessible. It includes knowing
wh...
 Building social authority- One of the foundational
concepts in social media has become that you
cannot completely contro...
 According to CNN, in 2010 75% of people got their
news forwarded through e-mail or social media posts,
whereas 37% of pe...
 Twitter promotes social connections among students. It
can be used to enhance communication building and
critical thinki...
 YouTube is the most frequently used social
media tool in the classroom. Students can watch
videos, answer questions, and...
 Social media has affected the way the youth
generations communicate. The introduction of
social media has brought forth ...
 Social media analytics is the practice of gathering data from blogs
and social media websites and analyzing that data to...
 From the customer’s perspective, social media makes it easy to
tell a company and everyone else about their experiences ...
 Sometimes abusive content is presented.
 A dramatic decrease in face-to-face interactions as more and
more social media...
 Disparity--The digital divide is a measure of disparity in the level of
access to technology between households, socioec...
 Data suggest that participants use social media to fulfill perceived social
needs, but are typically disappointed. Lonel...
 https://en.wikipedia.org/wiki/Social_media
 http://webtrends.about.com/od/web20/a/social-media.htm
 http://whatis.tech...
Social Media and its Dynamics
Social Media and its Dynamics
Social Media and its Dynamics
Social Media and its Dynamics
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Social Media and its Dynamics

  1. 1. By Anshula Garg Student of MA(journalism & Mass Communication)
  2. 2.  It referred to as a virtual community or profile site, a social network  Website that brings people together to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media.  Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people.  Conversation Supported by online tools.
  3. 3.  Collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.  Many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.  In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.  This interaction can be as simple as asking for your comments or letting you vote on an article.
  4. 4. Twitter Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with your favorite celebrity or influencer. Twitter’s interface is easy to learn and use, and setting up a new profile only takes minutes.
  5. 5. Facebook Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organizations by becoming fans.
  6. 6. LinkedIn One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. It’s great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn.
  7. 7. Xing Another professional networking and recruitment site, Xing has the global presence and focus that LinkedIn lacks. Although it can be mistaken for a job search portal, the site actually has a number of features and communities that make it easy to develop relationships with suppliers, colleagues and even thought leaders within industry.
  8. 8. Renren Literally translating into “everyone’s website,” Renren is China’s largest social platform. Hugely popular with the younger crowd, it works in a way similar to Facebook, allowing users to share quick thoughts, update their moods, connect with others, and add posts or ideas to a blog-like
  9. 9. Google+ Social media’s big up-and-comer has really arrived over the past few years. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has a little something for everyone. You can add new content, highlight topics with hashtags, and even separate contacts into circles. And, a G+ profile only takes a few minutes to get set up.
  10. 10. Disqus Disqus isn’t actually a social media platform so much as a social engagement platform, but it can definitely help you improve your social engagement. As a tool for commenting, managing feedback on your own website (or other Disqus- enabled websites), and managing spam/troll type messages, it’s invaluable. Advanced features allow for social monitoring and upvoting.
  11. 11. Snapchat This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.
  12. 12. Pinterest Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets you share pictures, creative thoughts, or (especially) before-and-after pictures of projects that others can pin, save, or duplicate.
  13. 13. Twoo This Belgian social network site is geared for the 25 and under crowd all over the world. Alongside normal social features like posts, updates, and photo sharing, it also boasts online games and chat features that make it popular with younger users who want to stay entertained while connecting with each other.
  14. 14. MyMFB Created as a Muslim alternative to Facebook (it was previously called MillatFacebook), this site aims to connect the faith’s 1.5+ billion followers into a single social platform. While that might sound ambitious, it’s growing quickly and offers many of the same post, update, and sharing features as the original Facebook, and is already immensely popular in some parts of the world.
  15. 15. Tumblr This platform is different form many others in that it essentially hosts micro blogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content.
  16. 16. Medium If you’ve ever wished that social engagement could come with an ongoing, up- to-date “how to” manual written by the experts, Medium might be just what you’re looking for. With lots of helpful advice, tips, and articles, it can give you everything you need to start connecting like a pro.
  17. 17. YouTube As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.
  18. 18. Vine This site (also available as an app) offers users the chance to share and view brief video clips. While that theoretically offers a virtually endless range of uses, most of Vine’s content is entertainment-focused, with a heavy preference towards “viral” and “meme” clips that are easy to share.
  19. 19. vk.com Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.
  20. 20. Meetup Meetup is a perfectly-named platform, because it’s perfect for organizing local groups around specific interests. There are meetups centered on just about everything, from music to hobbies, and get-togethers are almost always open to newcomers. That makes it perfect for exploring an interest and making new friends at the same time.
  21. 21. Reddit It is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
  22. 22. StumbleUpon Another very popular community of Internet users who vote for web pages they like and dislike and allows users to create their own personal page of interesting sites they come across.
  23. 23. MySpace One of the most popular social networks and one of the most viewed website on the Internet.
  24. 24. Classmates One of the largest and most used websites that brings together and allows people who graduated from high school and allows you to keep in touch with them and any future reunions.
  25. 25. Wikipedia It is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
  26. 26.  The WhatsApp concept is simple: send text- style messages to anyone else using the platform, but without paying data charges. That straightforward idea has already gathered more than 700 million fans, making the app the world’s most popular messaging platform.
  27. 27.  There’s less scope for socialising here, but you can upload and share any pictures you want others to see. You can also download and sometimes use pictures on websites, as many people put them up with few copyright restrictions
  28. 28.  If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. Not only will allow you to share via Twitter, Facebook, and the Instagram website, you can choose from a variety of photo filters and invite friends to comment on your photos or ideas.
  29. 29.  A popular social networking site where users can share photo's, stories, their journal, and more with friends and family privately or publicly on the Internet.
  30. 30.  This might be the best social media app most people haven’t tried. The premise is simple: join into a group of friends (or create your own), and then share an anonymous message. It’s great for fun interactions, idea starters, or just finally getting something off your chest.
  31. 31.  A popular social network that brings together friends, family, and allows you to meet new people who share similar interests to you from all over the world.
  32. 32.  Smartphone social network that connects users who are in close to each other.  A mobile only social network that allows you to keep in contact with your closest friends and family. Path
  33. 33.  110,000,000 users. Tumblr, like Twitter, is a blogging network. Vine  : 42,000,000 users. Vine is primarily a video sharing app.
  34. 34.  Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.  Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.  Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.  Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.  Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.  And these websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social media.
  35. 35.  User accounts: If a site allows visitors to create their own accounts that they can log into, then that's a good sign there's going to be social interaction. You can't really share information or interact with others online without doing it through a user account.  Profile pages: Since social media is all about communication, a profile page is often necessary to represent an individual. It often includes information about the individual user, like a profile photo, bio, website, feed of recent posts, recommendations, recent activity and more.  Friends, followers, groups, hashtags and so on: Individuals use their accounts to connect with other users. They can also use them to subscribe to certain forms of information.  News feeds: When users connect with other users on social media, they're basically saying, "I want to get information from these people." That information is updated for them in real- time via their news feed.
  36. 36.  Personalization: Social media sites usually give users the flexibility to configure their user settings, customize their profiles to look a specific way, organize their friends or followers, manage the information they see in their news feeds and even give feedback on what they do or don't want to see.  Notifications: Any site or app that notifies users about specific information is definitely playing the social media game. Users have total control over these notifications and can choose to receive the types of notifications that they want.  Information updating, saving or posting: If a site or an app allows you to post absolutely anything, with or without a user account, then it's social! It could be a simple text-based message, a photo upload, a YouTube video, a link to an article or anything else.  Like buttons and comment sections: Two of the most common ways we interact on social media are via buttons that represent a "like" plus comment sections where we can share our thoughts.  Review, rating or voting systems: Besides liking and commenting, lots of social media sites and apps rely on the collective effort of the community to review, rate and vote on information that they know about or have used. Think of your favorite shopping sites ormovie review sites that use this social media feature.
  37. 37.  It is easy to confuse social media with social news because we often refer to members of the news as "the media.“  Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category.  But social news is not the same thing as social media anymore than a banana is the same thing as fruit.  A banana is a type of fruit, but fruit can also be grapes, strawberries, or lemons.  And while social news is social media, social networking and wikis are also social media.
  38. 38.  Offer a variety of opportunities for companies in a wide range of business sectors, economic-sector mobile social- media makes use of the location- and time-sensitivity aspects of social media in order to engage in marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.  Social media are used to document memories, learn about and explore things, advertise oneself and form friendships. For instance, they claim that the communication through internet based services can be done more privately than in real life.  E-Commerce: Mobile social-media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e- commerce, or online purchases
  39. 39.  Content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality  Social media technologies provide scale and are capable of reaching a global audience.  Social media tools are generally available to the public at little or no cost.  Anyone with access can operate the means of social media production.  Social media is capable of virtually instantaneous responses.  Social media can be altered almost instantaneously by comments or editing.
  40. 40.  Identity: This block represents the extent to which users reveal their identities in a social media setting. This can include disclosing information such as name, age, gender, profession, location, and also information that portrays users in certain ways.  Conversations: This block represents the extent to which users communicate with other users in a social media setting. Many social media sites are designed primarily to facilitate conversations among individuals and groups. These conversations happen for all sorts of reasons. People tweet, blog, et cetera to meet new like-minded people, to find true love, to build their self-esteem, or to be on the cutting edge of new ideas or trending topics.  Sharing: This block represents the extent to which users exchange, distribute, and receive content.
  41. 41.  Presence: This block represents the extent to which users can know if other users are accessible. It includes knowing where others are, in the virtual world and/or in the real world, and whether they are available.  Relationships: This block represents the extent to which users can be related to other users. Two or more users have some form of association that leads them to converse, share objects of sociality, meet up, or simply just list each other as a friend or fan.  Reputation: This block represents the extent to which users can identify the standing of others, including themselves, in a social media setting  Groups: This block represents the extent to which users can form communities and sub communities. The more ‘social’ a network becomes, the bigger the group of friends, followers, and contacts
  42. 42.  Building social authority- One of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.  Virality :-Some social media sites have greater virality – defined as a greater likelihood that users will reshare content posted (by another user) to their social network. Many social media sites provide specific functionality to help users reshare content – for example, Twitter's retweet button, Pinterest pin or Tumblr's reblog function.
  43. 43.  According to CNN, in 2010 75% of people got their news forwarded through e-mail or social media posts, whereas 37% of people shared a news item via Facebook or Twitter.  The popularity of getting political news from social media platforms is greatly increasing. A 2014 study showed that 62% of web users turn to Facebook to find political news.  Social media can be used to create political change, both major and minor. For example, in 2011 Egyptians used Facebook, Twitter, and YouTube as a means to communicate and organize demonstrations and rallies to overthrow President Hosni Mubarak.
  44. 44.  Twitter promotes social connections among students. It can be used to enhance communication building and critical thinking. A popular component and feature of Twitter is retweeting. Twitter allows other people to keep up with important events, stay connected with their peers, and can contribute in various ways throughout social media  Facebook represents a potentially useful tool in educational contexts. It allows for both an asynchronous and synchronous, open dialogue via a familiar and regularly accessed medium, and supports the integration of multimodal content such as student-created photographs and video and URLs to other texts, in a platform that many students are already familiar with.
  45. 45.  YouTube is the most frequently used social media tool in the classroom. Students can watch videos, answer questions, and discuss content.  There are over 39 million students and recent college graduates on LinkedIn, becoming the fastest-growing demographic on the site. There are many ways that LinkedIn can be used in the classroom. First and foremost, using LinkedIn in the classroom encourages students to have a professional online social presence and can help them become comfortable in searching for a job or internship.
  46. 46.  Social media has affected the way the youth generations communicate. The introduction of social media has brought forth various forms of lingo.  Abbreviations have been introduced to cut down on time. The commonly known “LOL” has become globally recognized as the abbreviation for “laugh out loud” thanks to social media.  Online linguistics has changed the way youth communicate and will continue to do so in the future,
  47. 47.  Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.  Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach.  One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.  SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates, tweets, or blog posts.  Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which  Creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
  48. 48.  From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company -- whether those experiences are good or bad.  Enterprise social networking allows a company to connect individuals who share similar business interests or activities.  Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems.  Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.  Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones.  On the other hand, the integration of social media in the business world can also pose challenges.
  49. 49.  Sometimes abusive content is presented.  A dramatic decrease in face-to-face interactions as more and more social media platforms have been introduced with the threat of cyber-bullying and online sexual predators being more prevalent.  Social media may expose children to images of alcohol, tobacco, and sexual behaviors.  In regards to cyber-bullying, it has been proven that individuals who have no experience with cyber-bullying often have a better well-being than individuals who have been bullied online.  Twitter is increasingly a target of heavy activity of marketers. Their actions, focused on gaining massive numbers of followers, include use of advanced scripts and manipulation techniques that distort the prime idea of social media by abusing human trustfulness.  Twitter also promotes social connections among students. It can be used to enhance communication .
  50. 50.  Disparity--The digital divide is a measure of disparity in the level of access to technology between households, socioeconomic levels or other demographic categories. Other models argue that within a modern information society, some individuals produce Internet content while others only consume it, which could be a result of disparities in the education system where only some teachers integrate technology into the classroom and teach critical thinking.  Trustworthiness--Because large-scale collaborative co-creation is one of the main ways of forming information in the social network, the user generated content is sometimes viewed with skepticism; readers do not trust it as a reliable source of information.  Privacy- -Privacy rights advocates warn users about uses for the information that can be gathered through social media. Some information is captured without the user's knowledge or consent, such as through electronic tracking and third party application on social networks. Others include law enforcement and governmental use of this information, including the gathering of so-called social media intelligence through data mining techniques.
  51. 51.  Data suggest that participants use social media to fulfill perceived social needs, but are typically disappointed. Lonely individuals are drawn to the Internet for emotional support. This could interfere with “real life socializing” by reducing face-to-face relationships.  Studies also show that social media have negative effects on peoples’ self- esteem and self-worth. The authors of "Who Compares and Despairs? The Effect of Social Comparison Orientation on Social Media Use and its Outcomes found that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation.  Employment impact---Use of social media by young people has caused significant problems for some people when they entered the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments. A 2014 survey of recruiters found that 93% of them check candidates' social media postings
  52. 52.  https://en.wikipedia.org/wiki/Social_media  http://webtrends.about.com/od/web20/a/social-media.htm  http://whatis.techtarget.com/definition/social-media  http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015  http://www.computerhope.com/jargon/s/socinetw.htm  http://www.youtube.com  ttp://www.twitter.com  http://www.stumbleupon.com  http://www.pinterest.com  http://www.myspace.com  http://www.linkedin.com  http://www.bebo.com  http://www.classmates.com  http://www.facebook.com  http://plus.google.com  http://www.friendster.com  http://path.com  http://itknowledgeexchange.techtarget.com/writing-for- business/files/2015/05/JESS3_BrianSolis_ConversationPrism4_WEB_1280x1024.jpg  http://www.flickr.com  http://www.tumler.com  www.mymfb.com  www.renren-inc.com/en/
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    Apr. 17, 2020
  • anshulagarg1

    Feb. 21, 2016

contains all about Social Media..

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