Presentation for group 'Beatbox' comprised of Anshul Bhatia (09BM8010) and Nishant Jain (06AG3808) for E Commerce project. Topic for presentation - Analysis of Music sector (Musician oriented Applications)

1. Beatbox AnshulBhatia 09BM8010 Nishant Jain 06AG3808

2. Structure Industryat a glance – Musicianorientedindustry A look at the theindustry for desktop users A look at the industry for mobile users Potential of these industries SWOT Analysis Porter’s 5 Forces Analysis Untappedpotentialwith maximum competitoradvantage

3. At A Glance…

4. Desktop

5. Simulator Simulator programmes offer user a multi-trackprogramming option of music. Eachtrackcanbeindependantlyprogrammedbased on the choice of instruments. Savedtrackscanbeplayedtogether in form a piece of music aftereachtrack has been constructed. Charecteristics of eachtrackinclude: Type of instrument Equalizer setting Miscellanoussound settings Can beused to save and play back savedtracks.

6. Guitar Pro The mostpopular multi-track simulator software. Latest software version canbepurchased for $59.99 The software makes use of multiple instrument tracks which follow standard staff notation, but also shows the notes on tablature notation. “Realistic Sound Engine” used to create life-like sounding scores by means of employing pre-recorded samples of real instruments. Has more than 9000 members on it’s Facebook page Pirated and cracked versions easily available and much more popular than original versions.

8. www.fretplay.com Similar to Guitar Pro, but offered as an online service. Free usage available for read-only services. Subscription required for editing and creating services. Subscription is a time-based subscription.

9. Post Processing Post Processing softwares are used to capture user music and processindividualtracks to prepareit to final music score according to the musicians’ requirements. Vastamount of competition in this segment. Major players: Cubase Pro Tools Logic Pro Cakewalk Extremelyexpensive software packages targetedspecifically to the professionalmusician. Packages cancostanywherebetween $350 to $799.

10. Mobile

11. Why the Mobile Platform? Mobile phones are getting more powerful by the day. Somestatistics: 2,30,000 iPhonesactivatedeveryday 3,00,000 Android phones activatedeveryday With the advent of fast and cheap mobile internet services, users are increasinglylookingtowardshigher end phones and smart phones. According to Neilson, already 30% usershadsmartphones in the US by October 2010. 10 Billionth application from the Apple iTunes store wasdownloaded on January 22nd, 2011. More than 350,000 apps on the iTunes. (Latest figure 363,818) 3,715,473,571 apps downloaded from the Android market Almost 300,000 apps available for download on the Android market

12. SkyRocketing Mobile Web Usage

13. Real-time single instrument simulators/Music games Populargame formats such as TapTap Revenge series, GuitarHero, etc. Single instrument simulator gamessuch as iPiano, iDrums, iGuitar, etc.

14. Music Streaming Online Radio or Music Streaming applications such as Pandora Radio, AOL Radio, etc.

15. Untappedpotential Whileapps for smartphones are extremelypopular, mostapps are meant for specificsmartformplatforms and interoperability issues exist. Music programming services are not yetavailable on cloud for mobile users.

16. SWOT Analysis

18. Low customer loyalty

20. No technology protection

22. Almost equal switching costs

24. High buyer concentration to firm concentration ratio

27. Features Access interface by any multimedia mobile phone Overlap sounds of multiple instruments such as Synthesizers, Guitars, Percussions Compose by sheet notes or scale notes Support files for basic musical progressions Real-time effects like filters, morphs and echoes User adjustable sound quality for slower devices Convert file in MIDI, MP3, WAV, AVI, RMVB, AMR etc. formats

28. Thank You