2. Introducing
• Robert Anstett, Coordinator of Digital Initiatives
• Main Library, Broward County
• Martina Brawer, Executive Director, FLA
• Deborah Hohler, Friends of Ft. Lauderdale Library
• Karen Layton, Florida Library Association
4. What is Your Message?
Build Your Team
Build Relationships
Community Awareness
Advocacy Calendar??
Visit your County Commissioners
Attend Budget meetings
Visit Legislators at local offices
Attend Library Day in Tallahassee
5. FF&B Awards!
Deadline - Monday February 7, 2017
Eileen Brunner Membership Development Award
Newsletter of the Year Award
Outstanding Program Award
Special Projects Award www.flalib.org
Web Site Award
6. Membership
Honor Roll
Scholarship Fund
Legislative Platform
Save The Date
Legislative Day - Tallahassee
FLA Conference – Orlando, May 10th -12th
7. Social Media is Social
BOB from Creation Station
@ Main Library
8. Social Media is Social
First and Foremost it is about interacting
If you are not interacting that is called advertising
It is personal
Tell a story about what you are interested in, how you feel
It is not about numbers, it is about how people feel
Followers come from the interactions
Anyone can have high numbers of followers, you want relationships
10. Social Media – Timing is hard
What to post is sometimes less important that When to post
But interesting content will win out
Text with Pictures over text only
Video
Live
Stay mobile friendly
11. Social Media – the traditional W’s
Why to post
What to post
Where to post
When to post
Who to post
12. Social Media examples
@StirlingFriends
https://www.youtube.com/watch?v=RR51nRxU7WU
https://www.youtube.com/watch?v=H4fLEVJS9gI&feature=youtu.be
13. Social Media is Social
Find BOB at
www.RobertAnstett.com
Presentation on Slideshare
Social Media feeds
CreationStation@Broward.org
14. We Want Your Feedback!
Tell us what you want to see at:
FLA Conference
Future Webinars
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Go over dates, membership, honor roll, legislative updates
Reminder that awards deadline for FLA and FF&B is February 2nd
Reminder to renew or sign up for FLA Membership
Did you Friends group sign up for Honor Roll this year?
Go over dates, membership, honor roll, legislative updates
Reminder that awards deadline for FLA and FF&B is February 2nd
Reminder to renew or sign up for FLA Membership
Did you Friends group sign up for Honor Roll this year?
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!
Advocacy Quick Notes
It’s all about relationship building!
Message & Community Awareness - Libraries changes lives - tell your library does it good!
Plan - Build your team!
Coordinate with Library Director - What’s our message?
Provide message & statistics to establish value
Policy makers - “Tell them why they care”
Calendars…. Legislature - usually March - Local - Budgets settled in July & approved Sept.
Methods - Library visits, visits to their offices, letters supporting funding, participate in local budget hearings and attend Library Day in Tallassee
Be positive! People like libraries and like to associate with winning causes like libraries!