Anthony Beyer provides steps for marketing a mobile app and generating interest among consumers to download your product. It's important, regardless of great the app is, to get it front of people, and make it stand out above the millions available on various platforms.

1. PROMOTE
LEARN HOW TO
your
MOBILE APP
ANTHONY BEYER

2. Once your app
has been
created, you'll
need to create
a strategy that
will get it
noticed by
consumers
Marketing

3. While full
promotional
campaigns can
be expensive,
there are ways
to leverage the
tools you have
to get the most
out of your
budget.
Using Your Resources

4. Branding
This Entails
communicating
what the app is
and who it's for,
using minimal
imagery that’s
easily
transferable
across various
forms of media

5. Branding
Components
Logo
Color scheme
Tagline
Other
Messaging

6. Networking
Share your
progress and
anticipated
release details
with friends and
fans. You never
with whom you'll
in contact.

7. Why talking helps...
Word of mouth is the
most effective form
of marketing,
speaking with others
who may also share
with their friends can
be invaluable.

8. Use Social Media
While speaking
directly with
people helps,
you should
create a social
media presence
for you game as
well.

9. Benefits of Online
Not only are these
platforms usually
free, using proper
hashtags and
engaging directly
with your audience
can expand your
overall reach.

10. Make A Video
Some people learn
visually. Show your
consumers how to
use the product
and what they can
do with it. Once
again, this can
reach more people.

11. Be Newsworthy
There are
established
communities with
thousands of
subscribers,
looking for an app
like yours. Get in
front of them.

12. Make it Count
Do your research
on relevant
publications, find
out the type of
content for which
they have an
affinity. Make
connections and
build relationships.

13. For More Information
I've included a
much more
detailed blog on
my website, with
links to resources
for each of these
steps.
www.anthonybeyer.org

14. Thank You For Viewing
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