Democracy is new to Pakistan and it will take time before institutions are fair & democratic. This is not only true for publci organizations but is also tru for businesses in Pakistan. So Williams Consulting has a mission to make itself and all other businesses in Pakistan "Social". "Social Business" for us means when customers have a right to choice what to buy and they know why they are buying it. We intend to transform Pakistani businesses into "Social Businesses, by making customers truly the center of their Universe. We believe that startups in Pakistan also have a great future, so they are our focus too.